brand aspiration

Prime Directive: Bezos Pushes Original Content, From Amazon Studios to Amazon Studio

Posted by Sheila Shayon on October 28, 2013 01:20 PM

Amazon CEO Jeff Bezos (as the story goes) chose a company name starting with "A" so it appeared early in search results, and Amazon, as the world's largest river, fit his vision of creating the biggest store in the world. 

Staying true to that founding DNA as it expands from the world’s first online bookseller to include everything from original programming to fashion, Bezos has tapped Clark Johnson (Homicide: Life on the Street, The Wire) to produce his next project, Alpha House, for the Amazon Studios unit. The GOP comedy, created by Doonesbury cartoonist Garry Trudeau and starring John Goodman, debuted its pilot episode on Amazon in April, using the preview as a focus group to tweak the show before its exclusive debut to Amazon Prime members next month.

The $79-a-year Prime subscription service is key in Amazon’s plan to snare viewers. “It’s about making delight for Prime members,” commented Amazon CEO Jeff Bezos to the Seattle Times. “What can we do that would make somebody be a happy Prime member? If we can make great television for them, that’s going to be an element of that. And they pay us an annual fee for that.” Those members are Amazon's VIPs, big spenders who typically shell out three times more than non-Prime Amazon shoppers across Amazon's channels.Continue reading...

brand news

Brands to Watch: Amazon, Apple, Twitter & more

Posted by Shirley Brady on August 1, 2011 06:00 PM

Brands to Watch

U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.

Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.

Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.

Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.

Adobe bows to Apple and builds Flash alternative.

Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.

Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...

fashion therapy

Amazon Expands Into Fashion Flash Sales With MyHabit

Posted by Sheila Shayon on May 3, 2011 05:00 PM

Amazon has just entered the flash sales market with MyHabit, a members-only (but free to sign up) fashion destination offering up to 60% discounts on designer brands.

Featured sale items are posted at noon ET daily from high-end fashion labels including Doo.Ri, Elizabeth and James (one of the labels designed by the Olsen sisters, who are also exploring e-commerce with StyleMint), Halston and Vera Wang.

Competing with other portals' fashion-forward sales channels, along with celeb-heavy direct-to-consumer e-commerce fashion sites, MyHabit isn't just targeting women, although that's who will likely do most of the shopping.Continue reading...

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