Interbrand IQ: The Best Asian Brands Issue

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event marketing

Not Your Mother’s Vending Machine

Posted by Mark J. Miller on October 13, 2011 09:57 AM

Vending machines, long the home of candy and sodas, are changing rapidly. Technology is now allowing for credit- and debit-card enabled machines to offer fresh fruit, yogurt, and other such healthy alternatives instead of just the sugarfests of old.

So consumers across the land can take a gander at this new generation of vending machines, the National Automatic Merchandising Association is taking 20 newfangled machines to six major cities to show ‘em off, according to Crain’s New York Business.

NAMA's "The Gratitude Tour" started in Boston, stopped off in New York and is due to finish up its travels in Madison, WI, today. Along the way, it also stopped in Atlanta; Austin, TX; Phoenix, and Minneapolis.

The idea behind the mobile branding campaign, according to the organization’s website, is to hit cities that have large university and Gen-Y populations.Continue reading...

brand news

In the News: TD, News Corp., Spidey, Jon Stewart and more

Posted by Shirley Brady on December 21, 2010 09:00 AM

In the News

TD Bank acquires Chrysler Financial for $6.3 billion.

News Corp.'s bid for BSkyB cleared by EU.

Apple plans exposed by insider trading suit.

Bank of America and other Wall Street firms face increased scrutiny on executive pay.

Betty White voted entertainer of the year by AP.

Brett Favre retirement leaves muddles NFL legacy.

CBS is looking to renegotiate Katie Couric's contract.Continue reading...

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