Best Global Green Brands 2013

brand news

In the News: LeBron, Air France, Nokia and more

Posted by Dale Buss on June 22, 2012 09:02 AM

In the News

Miami Heat and LeBron James win NBA title.

Abbott challenges ease of biotech drug copies.

Air France to cut 5,000 jobs.

Benetton takes Cannes award with "Unhate" campaign.

Best Buy tells investors its turnaround plan involves boosting training and services.

CBS plans to launch sports radio network.

Dow Jones plans to take Smart Money magazine to web only.Continue reading...

brand news

In the News: Amazon, McGraw-Hill, Pawlenty & more

Posted by Dale Buss on September 12, 2011 08:57 AM

In the News

America and the world grieve and reflect on tenth anniversary of 9/11 on Sunday.

Amazon gets one-year sales-tax reprieve from California legislature; displaces Apple in brand loyalty survey; and may be working on a Netflix for books.

AOL and Yahoo struggle for identity.

AT&T revamps stores for tablet push.

Coca-Cola brings PlantBottle packaging to the UK.

Facebook, Skype and YouTube head "breakaway brands" report.Continue reading...

political brands

Brand JFK: Ask What You Can Do Campaign Taps Jimmy Fallon

Posted by Shirley Brady on January 20, 2011 01:30 PM

Jimmy Fallon promotes John F. Kennedy's oft-quoted phrase, "Ask not what you can do for your country..." as a rephrased tagline and call to public service, "Ask What You Can Do." The campaign, for the John F. Kennedy Presidential Library and Museum, marks today's 50th anniversary of his inauguration.

The library also just launched a website archive, marking the first time a presidential library has digitized all of its documents and put them online. Today's Google Doodle also honors Kennedy's swearing-in to the White House in 1961, while Life magazine released never-seen photos from the inauguration ceremony. NBC News, meanwhile, released an iPad app in November timed to Kennedy's 50-year presidential anniversary.

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