Posted by Mark J. Miller on June 19, 2012 02:55 PM
When Comcast formally acquired NBC Universal back in January of 2011, it was only a matter of time before the two sports powerhouses combined their national, regional, and cable efforts to create a single sports media juggernaut.
Following a complete overhaul from brand strategy through to creative execution that included the rebrand of Comcast's Versus channel to NBC Sports Network on January 2nd, 2012, NBC Sports Group is showing off its new face in 2012.
The NBC Sports Group’s new identity launched in January with the rebrand of Versus to NBC Sports Network, and has rolled out across their coverage of the Super Bowl and Triple Crown. The new brand is set to further roll out during NBC Sports Group’s Olympic coverage in July, and will be featured on NBC, NBC Sports Network, the Group’s RSNs (regional sports networks), and digital and web properties.Continue reading...
Posted by Dale Buss on May 17, 2012 09:02 AM
Dish Network runs into resistance for placing its ad about its ad-skipping DVR.
Pinterest valued at $1.5 billion.
Unilever tests interactive TV concept with NBCU.
Angry Birds footwear? Check.
Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.
Boyd Gaming to buy Peninsula Gaming.
Bristol-Myers Squibb set to lose patent protection for Plavix.
Buca di Beppo has aggressive growth in sight, new CEO says.
CNN hits 15-year low with prime-time ratings.
Comcast's NBC Sports Network will break cable record for Olympics coverage.
Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...
Posted by Dale Buss on January 3, 2012 09:11 AM
Altria launches tobacco rights website.
Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.
Avery Dennison sells office and consumer products business to 3M.
Axe woos young males with interactive comic book.
Bentley plans luxury SUV.
BMW sees 2012 premium growth.
BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.
Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.
Brisk ties into Star Wars 3D theatrical launch with mobile campaign.
Cadbury adopts vertical shelf-ready packaging.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on August 11, 2011 02:00 PM
When the television network Versus becomes the NBC Sports Network in 2012, it now has a brand new batch of content to share with its viewers.
NBC and Major League Soccer have just made a deal that has the NBC and its new cable network broadcasting 45 games over the next three seasons as well as four men’s national-team games, according to the New York Times. The contract will end when 2014 games have been completed.Continue reading...