brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

sports in the spotlight

IOC Makes Sweeping Changes to Strengthen the Olympics Brand

Posted by Sheila Shayon on December 8, 2014 12:42 PM

The International Olympic Committee (IOC) today passed sweeping—and unexpected—changes to the bidding process for the Games in an effort to make it cheaper and simpler for cities to host the golden franchise, while shoring up the integrity and ethics of the Olympics brand.

Among the changes approved today, two countries may co-host the Olympics and the cap of 28 sports has been abolished for the Summer Games (which could bring baseball, softball, squash and karate to the 2020 Tokyo Games), while the IOC also approved the rewording of its non-discrimination principle to include sexual orientation, in response to Russia's anti-gay actions around the 2014 Sochi Winter Olympics.

In the wake of the Sochi Games, which cost a record $51 billion, the bidding process of the 2022 Winter Olympics proved somewhat disastrous when four of six candidates withdrew due to financial concerns. The blow to the Games' reputation as a profitable and worthwhile investment left behind Beijing and Almaty, Kazakhstan as contenders.Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM

TOP STORIES

Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day 2 Highlights

Posted by Shirley Brady on September 30, 2014 06:09 PM

The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:

• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...

tech in the spotlight

With NBCUx, Programmatic Ad Buying is in the NBCUniversal House

Posted by Sheila Shayon on September 30, 2014 01:18 PM

Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.

“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”

Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

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