brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day 2 Highlights

Posted by Shirley Brady on September 30, 2014 06:09 PM

The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:

• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...

tech in the spotlight

With NBCUx, Programmatic Ad Buying is in the NBCUniversal House

Posted by Sheila Shayon on September 30, 2014 01:18 PM

Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.

“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”

Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

brand strategy

Comcast Hones In on Universal Theme Parks as Point of Significant Expansion

Posted by Mark J. Miller on March 10, 2014 04:43 PM

Comcast has set the TV world aflame in the last few years with its purchase of NBCUniversal and its yet-to-be-finalized deal to acquire Time Warner Cable. But there’s another industry that Comcast is looking to be a serious player in as well: theme parks.

Comcast, which already had $2.2 billion in revenue last year from its theme parks and resorts unit, isn’t shying away from horning in on the territory long dominated by Disney, either. The company's Universal Studios is “investing hundreds of millions of dollars into theme parks in California and Florida.” While it is investing in new attractions for its Universal Orlando Resorts, it also building “the largest hotel construction project in North America: [an] 1,800-room, 1960s-themed Cabana Bay Beach Resort,” of which Comcast is sharing the bill with Loews Corp., the Philadephia Inquirer reports

Six hundred of the rooms will open this month, with the rest scheduled to open by year's end. With that, Universal will have 4,200 rooms, a 75 percent increase from the 2,400 it previously boasted, but NBCUniversal chief Steve Burke says the complex could have between 10,000 and 15,000 hotel rooms in time.Continue reading...

viral buzz

Watch the Hollywood Ad That May Result in $2 Million Fines for US Broadcasters

Posted by Abe Sauer on March 7, 2014 11:23 AM

Everyone knows the shrill shriek of the US' emergency broadcasting system. And while it may be a drill, it's no joke. The FCC is looking to hit Viacom, ESPN, and NBCUniversal with fines for running ads last year for the film Olympus Has Fallen because the ad featured the emergency alert system tones.Continue reading...

brand partners

GE Teams Up With The Tonight Show to Make Science Cool

Posted by Sheila Shayon on February 17, 2014 11:39 AM

Here's Jimmy! As Fallon readies to take The Tonight Show reins from Jay Leno tonight, he's bringing not only a fresh outlook on nighttime entertainment but also some new interesting partnerships. 

In its continued effort to broaden its brand appeal, General Electric has struck an unprecedented "multiplatform, integrated partnership" with the show in which it will sponsor in-show integrations with a segment titled "Tonight Show Fallonventions," in which the new host will feature three young inventors and their creations. 

It’s a double-edged deal for the $140 billion B2B congolmerate that is looking to spread its wings beyond business and into the direct-to-consumer world. Indeed, the move can also be seen in GE's newest ad, which features a child describing in fantastical ways what the company does, from building "underwater fans powered by the moon" to "hospitals you can hold in your hand."Continue reading...

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