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media brands

Apple Polishes Appeal With Streaming TV Service—But Will NBCU Bite?

Posted by Mark J. Miller on March 17, 2015 02:04 PM

Apple keeps pushing ahead into new marketplaces—and its next announcement will likely be the launch of its own streaming service this fall, according to the Wall Street Journal.

The service is expected to have about 25 channels, including ABC, CBS and Fox, reports the Journal. NBCUniversal's cable channels such as Syfy and Bravo are not expected to be part of the planned package due to a disagreement between its parent company, Comcast, and Apple.

Apple already has a deal in place to launch subscription-service HBO Now on Apple TV in April, and just signed its first carriage deal with a cable operator: New York City area Cablevision, whose founder, Charles Dolan, also founded HBO.Continue reading...

brand news

Brand News: Apple, Target, Toyota and More

Posted by Dale Buss on March 4, 2015 09:02 AM

TOP STORIES

Apple Pay struggles with fraud as Apple Watch wins major design award and appears on Chinese fashion magazine.

Citigroup deal to sell its subprime lending business shrinks the bank's umbrella.

Uber makes first acquisition with deCarta mapping deal.

Toyota shores up management team, elevating foreigners (and first woman) to top posts.

Target cuts several thousand jobs in reorganization towards digital as it launches Hispanic ad campaign.Continue reading...

brand ambassadors

Aubrey Plaza Isn't Only Cast Member Milking 'Parks and Rec' Fame

Posted by Abe Sauer on January 20, 2015 07:44 PM

Newcastle Brown Ale Aubrey Plaza January 2015

"Problems galore" and suffering a "lack of quality male characters" is how Hollywood critic Nikki Finke described the NBC series Parks and Recreation in 2009.

Audiences initially agreed. And even though the show has never pulled in an audience as large as its rocky initial season, the show has become a cult hit and has just started its final season.

The show that suffered from "quality male characters" now boasts one bone fide A-list star (Chris Pratt) and numerous household names, from Aziz Ansari to Nick Offerman. Meanwhile, its lead actress, Amy Poehler, just co-hosted her third and final Golden Globes, one of which she won.Continue reading...

brand news

Brand News: NBA/MLK, Google Glass, Super Bowl and more

Posted by Dale Buss on January 16, 2015 09:12 AM

TOP STORIES:

Google stops selling Glass in bid to launch more consumer-friendly version.

Sony joins Target in closing Canadian stores as Wet Seal files for bankruptcy.

Apple, Google, Intel, and Adobe settle US suit over employee poaching for $415 million.

RadioShack is said to be in talks to sell stores to Sprint.

NBA MLK Day promo celebrates the league's African American "barrier breakers."Continue reading...

brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

sports in the spotlight

IOC Makes Sweeping Changes to Strengthen the Olympics Brand

Posted by Sheila Shayon on December 8, 2014 12:42 PM

The International Olympic Committee (IOC) today passed sweeping—and unexpected—changes to the bidding process for the Games in an effort to make it cheaper and simpler for cities to host the golden franchise, while shoring up the integrity and ethics of the Olympics brand.

Among the changes approved today, two countries may co-host the Olympics and the cap of 28 sports has been abolished for the Summer Games (which could bring baseball, softball, squash and karate to the 2020 Tokyo Games), while the IOC also approved the rewording of its non-discrimination principle to include sexual orientation, in response to Russia's anti-gay actions around the 2014 Sochi Winter Olympics.

In the wake of the Sochi Games, which cost a record $51 billion, the bidding process of the 2022 Winter Olympics proved somewhat disastrous when four of six candidates withdrew due to financial concerns. The blow to the Games' reputation as a profitable and worthwhile investment left behind Beijing and Almaty, Kazakhstan as contenders.Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM

TOP STORIES

Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

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