Posted by Abe Sauer on January 20, 2015 07:44 PM
"Problems galore" and suffering a "lack of quality male characters" is how Hollywood critic Nikki Finke described the NBC series Parks and Recreation in 2009.
Audiences initially agreed. And even though the show has never pulled in an audience as large as its rocky initial season, the show has become a cult hit and has just started its final season.
The show that suffered from "quality male characters" now boasts one bone fide A-list star (Chris Pratt) and numerous household names, from Aziz Ansari to Nick Offerman. Meanwhile, its lead actress, Amy Poehler, just co-hosted her third and final Golden Globes, one of which she won.Continue reading...
Posted by Dale Buss on January 16, 2015 09:12 AM
Google stops selling Glass in bid to launch more consumer-friendly version.
Sony joins Target in closing Canadian stores as Wet Seal files for bankruptcy.
Apple, Google, Intel, and Adobe settle US suit over employee poaching for $415 million.
RadioShack is said to be in talks to sell stores to Sprint.
NBA MLK Day promo celebrates the league's African American "barrier breakers."Continue reading...
Posted by Shirley Brady on December 10, 2014 08:36 AM
Uber turns to CSR as brand comes under attack around the world.
NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.
Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.
Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.
McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...
sports in the spotlight
Posted by Sheila Shayon on December 8, 2014 12:42 PM
The International Olympic Committee (IOC) today passed sweeping—and unexpected—changes to the bidding process for the Games in an effort to make it cheaper and simpler for cities to host the golden franchise, while shoring up the integrity and ethics of the Olympics brand.
Among the changes approved today, two countries may co-host the Olympics and the cap of 28 sports has been abolished for the Summer Games (which could bring baseball, softball, squash and karate to the 2020 Tokyo Games), while the IOC also approved the rewording of its non-discrimination principle to include sexual orientation, in response to Russia's anti-gay actions around the 2014 Sochi Winter Olympics.
In the wake of the Sochi Games, which cost a record $51 billion, the bidding process of the 2022 Winter Olympics proved somewhat disastrous when four of six candidates withdrew due to financial concerns. The blow to the Games' reputation as a profitable and worthwhile investment left behind Beijing and Almaty, Kazakhstan as contenders.Continue reading...
Posted by Dale Buss on November 24, 2014 06:19 PM
While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.
The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.
"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...
Posted by Dale Buss on November 5, 2014 10:14 AM
Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.
Coca-Cola has hit on its hands with Coke Life, researcher says.
Red Lobster reverts to lobster roots in highly-watched rebrand.
Warner Bros. lays off about 1,000 of its 8,000-member workforce.
American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...
Posted by Dale Buss on October 15, 2014 09:05 AM
Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.
Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.
Costco goes to China, at least online.
EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.
Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...
and now, a word from our sponsor
Posted by Shirley Brady on September 30, 2014 06:09 PM
The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:
• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...