Posted by Dale Buss on December 10, 2013 09:15 AM
Abercrombie & Fitch renews contract with CEO.
Boeing holds tax-breaks "bake-off" between states.
Chobani enters Super Bowl for first time.
Dr Pepper Snapple smells trouble with sewage in Houston.
GM names Mary Barra, industry's first female CEO, to succeed Dan Akerson, report says, while US loses $10.5 in bailout, which a study calls a financial success; meanwhile, company vacillates over ending Australia operations.
Jeep partners with NBCUniversal for Cherokee.
Kawasaki plants marketing seeds for '14.
Kia launches new Red Zone sub-brand for tuners.
Lululemon names new CEO as founder steps down as chairman. Continue reading...
Posted by Mark J. Miller on October 10, 2013 03:13 PM
Twitter's Amplify service allows programmers and advertisers to push real-time videos to Twitter users as they engage with on-air content, but now the microblogger is taking it one step further, striking a deal with NBCUniversal to allow subscribers to stream and record full shows directly from a tweet.
The new "See It" feature, which will debut in November, will be available to the more than 24 million Comcast customers in the US, while a handful of other cable providers and even non-subscribers will also get access to abbreviated content, according to Mashable.
The deal also includes a more traditional Amplify partnership that will see real-time NBCU content as well as ad content inserted into tweets, much like other programmers including CBS, the NFL and Viacom are doing.
The See It feature that was designed by Comcast engineers will allow Twitter users to tune in immediately, according to a press release. NBC Sports Network will be the first to utilize the Amplify partnership, tweeting short clips of Premier League highlights that will be sponsored by General Electric. Beyond the NBCU partnership, the See It feature will allow users to set their DVRS and buy theater tickets through Fandango.Continue reading...
Posted by Sheila Shayon on September 20, 2013 05:10 PM
Walt Mossberg and Kara Swisher, the founders and voices behind leading tech news site AllThingsD, are severing ties with owner Dow Jones after contract negotiations failed.
Profitable for 10 years, AllThingsD has established itself as a must-read for industry enthusiasts that revel in Mossberg's tech reviews and Swisher's Silicon Valley scoops. With eight million montly unique visitors and a widely-respected network of sold-out conferences, ATD has become a valuable brand for Dow Jones and the Wall Street Journal, which will lose Mossberg's 20-year running tech column in the fallout.Continue reading...
Posted by Dale Buss on July 22, 2013 09:27 AM
Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.
Sears tries to go upscale—way upscale.
Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.
HSN rebrands to shake dowdy status.
Boston Market harnesses Big Data for promotions.
CarMax solidifies status as unrivaled used-car leader.
Carnival Cruise uses Instagram to redistribute existing 15-second ads.
Chipotle plies ingredient and menu diversity.
Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on May 17, 2013 11:42 AM
If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digital offerings for consumers, whether they like it or not.
"Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using," said Greg Ireland, IDC research manager.
Disney-owned ABC is the first major broadcaster to live-stream programming to iPhones and iPads starting this summer for residents of New York City and Philadelphia via WATCH ABC, including local news, daytime talk shows and prime-time dramas. Plans include expansion to Los Angeles, San Francisco and Chicago and eventually, buy-in from all ABC affiliates.
"Many people are starting to wonder if cable is worth keeping, and they're thinking of cutting the cord and going online only since they can get content from Netflix, Amazon and other places,” notes NPR. “Live streaming is a way the broadcast industry is trying to cement the system they've had in place for a long time, even as more people are watching TV and video online. So, they're going where the viewers are going, but they're scared that people are going to cancel their cable subscriptions."Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
license to thrill
Posted by Mark J. Miller on April 30, 2013 04:27 PM
When you’re working for public broadcasting, it helps to have an entrepreneurial spirit.
So the producers of the Emmy and Golden Globe-winning TV drama Downton Abbey are going all out to bring in some extra revenue by expanding from DVD sales to creating a whole line of clothing, homeware, furniture, wallpaper, beauty products and stationery around the show that will go on sale later this year, according to CNBC.
After all, who couldn’t use an extra cape, cravat or pair of elbow-length gloves?Continue reading...
movers and shakers
Posted by Shirley Brady on April 5, 2013 07:08 PM
Coca-Cola appoints SVP of integrated marketing Wendy Clark (right) to new role as SVP of its newly created a Global Sparkling Brand Center, combining its global brand and integrated marketing teams under her leadership.
AccuWeather named Jim Candor as chief strategy officer, Steven Smith as chief digital officer, and John Dokes as chief marketing officer.
Conde Nast promoted CMO Louis Cona to president and chief revenue officer of the media group.
Crocs hired Andy Sackmann as CMO.
Dockers hired Adrienne Lofton Shaw as vice president and CMO.Continue reading...