brand news

Brand News: CNN, IBM, Netflix and More

Posted by Dale Buss on February 27, 2015 07:57 AM

TOP STORIES

CNN and other cable news outlets fuel frenzy over llamas on the loose, as the social web also goes wild over #thedress, whose maker (and wearer) reaps rewards. Meanwhile, another dress—Calvin Klein's pearl-encrusted Oscars gown for actress Lupita Nyong'o—is stolen.

IBM shifts $4 billion in spending to cloud and mobile.

Netflix finds room for product placement deals for AB InBev and Samsung.

Apple Watch will be unveiled on March 9.

Weight Watchers loses ground more quickly to fitness trackers.Continue reading...

brand news

Brand News: Under Armour vs. Adidas, DuPont, Layoffs and more

Posted by Dale Buss on January 9, 2015 09:20 AM

adidas Pharrell original superstar commercial

TOP STORIES

Coca-Cola and McDonald's are cutting jobs, as JCPenney and Macy's announce store closures and layoffs. Macy's also mulls taking on discount retailers and JCPenney eyes wearable tech, beacons at CES.

Google search share falls while Yahoo gains, as Google tests car insurance sales.

DuPont is ensnared in breakup battle with activist investor Nelson Peltz.

Renault and PSA halt production in France as Facebook, Apple and Google also honor Charlie Hebdo deaths as terrorist situation continues.

Under Armour overtakes Adidas as No. 2 in US sportswear market and pins hopes on Stephen Curry shoe in battle against Nike as Adidas launches #OriginalSuperstar campaign starring David Beckham, Rita Ora, Pharrell and Damian Lillard.Continue reading...

brand news

Brand News: Starbucks Goes Premium and more

Posted by Dale Buss on December 5, 2014 09:32 AM

TOP STORIES

Starbucks unveils high-end roastery concept and mobile ordering.

Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.

Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.

Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.

Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...

brand news

Brand News: Ford, Sprint, McDonald's and more

Posted by Dale Buss on August 21, 2014 09:41 AM

TOP STORIES

McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.

Ford plans hybrid-only family of products, report says.

Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.

Bank of America reaches $17-billion mortgage settlement with feds.

Sprint kills off "Framily" plan.

MORE BRAND NEWS

Apple stock hits new high on hopes for bigger iPhone.

Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.

AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.

Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...

brand news

Brand News: Warby Parker, Barnes & Noble, Google and more

Posted by Dale Buss on June 25, 2014 09:49 AM

TOP STORIES

Warby Parker hits milestone of one million glasses sold—and distributed—with one-for-one model. 

Barnes & Noble plans split of retail, Nook businesses.

Google kicks off long-awaited developer's conference today as speculation builds about Play. 

GM plans to offer broad payout to accident victims in recall saga, report says.

KFC plans makeover of China restaurants.

MORE BRAND NEWS

Aereo sees Supreme Court rule against it, saying it violated copyright laws of broadcasters. 

Amazon runs into another hurdle for drone delivery program.

AT&T and DirecTV tout their deal to Congress.

American Express sponsors LGBT initiative. 

BMW mulls location of second North American factory.

Ford aims newly global Edge SUV at German premium brands in Europe.Continue reading...

brand news

In the News: T-Mobile, Samsung, Macy's and more

Posted by Dale Buss on January 9, 2014 09:25 AM

In the News

T-Mobile caps turnaround with customer expansion as it covers termination fees for new users.

Samsung wants to be world's biggest appliance maker by 2015.

Macy's closing stores, cutting jobs to cut costs.

Barnes & Noble new chief must tackle Nook woes.

Chuck E. Cheese parent explores sale of chain.

Constellation Brands expects big things from new Corona Light on tap.

Darden focuses more on digital and less on TV.

Delta adds outlets, bigger overhead bins in 225 planes.

Denny's makes first move into Middle East.

Diageo and Sean Combs team up in tequila.

E*Trade system is zapped by power outage.Continue reading...

brand news

In the News: Amazon, Dell, Twitter and more

Posted by Dale Buss on October 30, 2013 09:22 AM

In the News

Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books. 

Dell is officially private.

Twitter rolls out richer feed with videos, images. 

AT&T puts Halloween twist on "It's not complicated" campaign with cute kids.

Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight. 

BlackBerry met with Facebook on potential bid.

British American Tobacco apoligizes for advertising e-cigarette brand in kids' app. 

CBS said to be developing streaming news channel.

Chevrolet faces "B Strong" backlash.

Chrysler profits are boosted by pickups and SUVs.

Comcast's rebranded Xfinity TV Go app will stream like TV from anywhere.  

Facebook reportedly offered $1 billion to buy Snapchat.Continue reading...

brand strategy

Microsoft Looks to Unifying Strategy to Revitalize Aging Company

Posted by Sheila Shayon on July 11, 2013 03:17 PM

Microsoft announced Thursday a company-wide reorganization—its latest effort to revitalize the struggling brand. In an email to all employees, CEO Steve Ballmer said: 

“Today, we are announcing a far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast changing world. Today’s announcement will enable us to execute even better on our strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business.”

While the realignment involves no major departures or promotions for current executives, it does dissolve the company's current business units and reorganizes them into four divisions: Operating Systems, Applications and Services, Cloud and Enterprise, and Devices and Studios. The move places the company's three operating systems into one division, and stretches marketing and business strategy into a unified, cross-company group.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements