Will Nielsen Deal Change PBS's Programming?

The programming offered by American's Public Broadcasting System (PBS) has always been evaluated, but never measured in the capitalistic sense of the word. Famous broadcast ratings brand Nielsen has penned an agreement to provide PBS with data about its audience, including numbers and demographics beyond intellectual snob, intellectual hippie, and your grandma. But seriously, this is a big step for PBS and rightfully should have its brand-loyal fans worried. Continue reading...