Best Global Green Brands 2014

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

branded content

Branded Content Watch: Gatorade, Royal Caribbean, NRA and more

Posted by Abe Sauer on August 22, 2014 02:07 PM

This week in branded content, Gatorade gets sweaty, one Manning brother is back, and beards make babies cry. Check out the latest from Royal Caribbean, EA Sports, Fanta and more.

The Project: Coffee vs Gangs by Kenco

The Pitch: The campaign explains Kenco's initiative to train young Hondurans who are at risk of being sucked into gangs as coffee farmers. Kenco says it is "trying not to do things that are just a badging exercise," but that the brand is attempting to communicate a "real purpose."

The Verdict: Whether you think this campaign is bold or exploitative, you have to admit animated tattoos are incredibly cool.Continue reading...

brands under fire

NBC Pulls Further Away from Gun Relations Following Hunting Show Fallout

Posted by Mark J. Miller on October 8, 2013 01:52 PM

NBC Sports has found itself on the wrong end of a heavy load of negative criticism since Sept. 22 when the host of its NRA-sponsored Under Wild Skies program, Tony Makris, shot and killed an elephant on the program. It didn’t help, Variety notes, that Makris, an NRA strategist, “compared his critics to Hitler.”

The show was eventually cancelled and now NBC Sports has announced that it won’t be sponsoring a Las Vegas hunting and outdoor trade show in January—an event that bills itself as the world’s largest gun-related trade show—in a move that the network claims is unrelated to September’s incident.Continue reading...

brand challenges

Starbucks Declares Firearms "Unwelcome" but Still Plays Both Sides of the Gun Debate

Posted by Abe Sauer on September 18, 2013 12:21 PM

"[T]oday we are respectfully requesting that customers no longer bring firearms into our stores."

The underlining for effect was Starbucks', not ours. Following America's most recent tragic mass shooting—this time at Washington's Navy Yard—it appears Starbucks, long a perceived and publicized ally for the pro-gun Second Amendment movement, has finally taken a side. 

Long before the most recent gun-related tragedies, including the Newtown school shootings and Aurora theater tragedy, Starbucks had unintentionally become a central figure in the pro-gun movement. As other chains moved to ban open-carry and concealed weapons from their outlets, Starbucks held fast in its position of abiding by state carry laws. While the company has seemingly ignored both the positive and negative attention it recieved for its stance, it has continued to be leveraged by activist groups, including a campaign dubbed "Skip Starbucks Saturday" that took place in August that was led by, in part, Moms Demand Action for Gun Sense in America. 

Perhaps the anti-gun protests and propaganda have worked, as CEO Howard Schultz has laid out an exceptionally reasoned plea to gun owners to refrain from carrying firearms in Starbucks outlets.Continue reading...

license to thrill

EA Extends Decades-Long Deal with FIFA Amid Gun Licensing Tussle

Posted by Mark J. Miller on May 8, 2013 12:32 PM

While the world's soccer fans have known for years where the top national teams would be headed for the 2022 World Cup, it's taken until now to nail down where their digital counterparts would be playing. 

Electronic Arts and FIFA have signed a licensing extension that will continue a relationship that’s been in place for two decades. The new agreement has FIFA and EA paired up until the end of 2022, VentureBeat reports. The partnership has paid off handsomely for both brands: every week, about 65 million FIFA video game matches are played.

“Our relationship with EA Sports is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General, in a release. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”Continue reading...

Will Crickett's Youth Firearms PR Disaster Hurt the Pro-Gun Movement? Probably Not

Posted by Abe Sauer on May 6, 2013 10:37 AM

20 dead children is the kind of PR disaster from which no product category could flourish—except for one. In the wake of the Dec. 2012 Newtown school shooting, gun makers are reporting record profits. Sturm, Ruger & Co. just recorded a 53 percent increase in post-Newtown Q1 profits.

Ironically, the exact same publicity that is boosting profits is creating a fraught sales environment. Post Newtown, small individual errors that may have been ignored a year ago are now huge potential PR crises, like when a gun made for kids kills them. While gun makers have been on the messaging defensive for months, they are just waking up to the fact that they have to also be offensive.Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

truth in advertising

NRA Tries to Burnish Mayors' Brand by Questioning Ad's Authenticity

Posted by Abe Sauer on April 17, 2013 01:07 PM

"Acting!" That's the NRA's much anticipated response to New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" ad featuring a gun owner who admits to supporting comprehensive background checks for gun purchases.

The NRA claims that because the organization will not give out the name of the ad's star, he must be an actor. Also, because he's mishandling the gun in the ad—something no real pro-gun owner would ever, ever do—he must be a plant. Now one blog is offering a bounty on the actor's identity to prove the NRA correct.

It's the latest turn in the increasingly petty back and forth between gun rights and gun control advocates.Continue reading...

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