Coca-Cola Engages NASCAR Fans With Social Game

What do Coca-Cola and NASCAR have in common? Devoted, passionate fans, and a lot of brand synergies, which stands to reason given that Coke is the official soft drink of NASCAR.

The brands just teamed up for the “Coca-Cola NASCAR Trivia Game,” which generated over 500,000 total video views in June and nearly 20,000 “Likes” on Facebook.

Featured on the homepage of NASCAR.com and Yahoo.com, visitors were given multiple-choice questions from the last decade of the sport’s history, aided by NASCAR video highlights of memorable races and events. Players received points for each correct answer, redeemable for NASCAR Pit Shirts and DVDs.Continue reading...