trademark wars

Chick-fil-A Wants Artist to Eat More Humble Pie

Posted by Mark J. Miller on December 5, 2011 01:15 PM

Chick-fil-A, the country’s second-largest chicken-restaurant chain, is not happy with a Vermont-based folk artist who has been making some extra cash for the past few years selling T-shirts and sweatshirts with the phrase “Eat More Kale” silk screened on them.

Haven’t heard about Chick-fil-A’s new kale-themed menu? Well, there isn’t one, but the company’s legal eagles are concerned that everyday consumers might confuse the kale campaign with their own “eat mor chikin” ads, misspelled because (of course) it's penned by cows.

The Associated Press reports that 38-year-old Bo Muller-Moore is not planning to stop making his shirts even though Chick-fil-A has sent him a cease-and-desist letter saying that his product "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."

The citizens of Vermont, which has America’s 49th-lowest population, are outraged on Muller-Moore’s behalf. Governor Peter Shumlin is meeting with him Monday to try and help him with his cause, according to Vermont Public Radio. Also, fellow Vermonters are circulating a petition to show support for him in his fight. WCAX Vermont reports that the petition is up to 10,000 signatures.Continue reading...

brand news

In the News: Danone World

Posted by Shirley Brady on June 29, 2010 08:00 AM

Danone targets low-income consumers worldwide with its yogurt brands; more in the Wall Street Journal video above.

GM aims to shift market valuation, mulls showroom to wow Wall Street, as U.S. likely to shed 20% stake in IPO.

Google's spat with China continues as Google Me social network project is confirmed by former Facebook executive in a blog post.

SABMiller prefers women beer-tasters' palate when testing Pilsner Urquell, Peroni, Grolsch, Miller and Coors variations.

And Smirnoff, step aside: Girls Busching Girls, the copycat female version of Bros Icing Bros, has arrived.Continue reading...

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