Banana Republic Goes Mad for Mad Men Again

For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.

Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...