Utah State Fair: Uncommonly Bad PR

Posted by Abe Sauer on September 20, 2010 02:30 PM

From the department of You Get What You Pay For comes the amusing tale of the Utah State Fair's disastrous attempts to brand itself as cool. The moral of the story: if your brand isn't prepared to live on the edge, then don't get into the business of being cool. Oh, and don't appear to be racist.Continue reading...

More about: Advertising, Utah State Fair, Jared Hess, Napoleon Dynamite

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