Posted by Mark J. Miller on August 22, 2013 06:22 PM
With NASCAR driver Kasey Kahne and his No. 5 car, Farmers Insurance, which has sponsored the driver for the last two years, is finding a lot of ways to showcase its “Plan to Perform” tagline. And the partnership is proving to be quite lucrative.
To further the ongoing partnership, Kahne has shot a web series titled "You Gotta Plan to Perform" that will run on YouTube and be promoted through Farmer Racing's online channels, including Facebook, Twitter and FarmersRacing.com, according to MediaPost.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...
Posted by Sheila Shayon on July 24, 2013 06:13 PM
On the eve of ESPN’s 18-race NASCAR season, NASCAR and NBC have confirmed a 10-year TV broadcasting deal beginning in 2015. The partnership covers all races currently broadcasted by ESPN/ABC Sports and TNT, as well as the rights to 19 NASCAR Nationwide Series races. NBC will share NASCAR broadcasting rights with Fox Sports, which renewed its contract with the brand in 2012.
“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports…so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR chairman and CEO Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives.”
Reports are that NBC will pay a 30 to 35 percent premium for the package, equaling an annual fee between $350 million and $365 million per season.Continue reading...
Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...
Posted by Mark J. Miller on July 9, 2013 06:46 PM
NASCAR fans are pretty unhappy with TNT’s coverage of the Coke Zero 400 in Daytona Saturday night. The network apparently interrupted the broadcast to run commercials during the 400-mile race except for the final 30 laps, which went uninterrupted.
Previously, the Coke Zero 400 and other races had been broadcast with the network's "Wide Open Coverage" format, with commercials appearing side by side with the race rather than interrupting the broadcast. Fans, apparently, were partial to the old way and let NASCAR know it via Twitter and other social media channels, according to sports blogs After the Whistle and Awful Announcing.
“Fans would get to watch 4 laps of racing, which would then be interrupted by a 2-3 minute commercial break,” After the Whistle wrote. “Even when a crash broke out, TNT refused to leave commercials, leaving fans confused as to what happened on the race track.” Awful Announcing pointed out that the criticism of TNT’s use of commercials has been going on “throughout the summer and in the past.”Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Abe Sauer on March 26, 2013 11:24 AM
At 30 million views, does it matter if it's real? Pepsi MAX's branded viral hit "Test Drive" is set to pass the 30 million mark on YouTube and the brand is beginning to roll out edited versions of the video for TV that will drive back to the longer original online. But at 30 million views, how many who would want to see a disguised Jeff Gordon take a used car salesman for a spin haven't yet seen it?
"Test Drive"—created by the TBWA\Chiat\Day LA agency—is Pepsi MAX's second branded viral to surpass 20 million views on YouTube. Two of the brands other videos are well over 10 million combined—an astonishing record of branded content success. branchannel spoke with the brand and the creator behind Pepsi's other viral hit, Uncle Drew, about branded content and their (secret) next project.Continue reading...
Posted by Mark J. Miller on March 15, 2013 05:46 PM
It’s been more than 1,500 years since Saint Patrick was laid to rest and could no longer use the shamrock to explain to Christians the idea of the Holy Trinity. Thanks to St. Patrick's Day every March 17th, his legacy inspires millions the world over to consume massive amounts of alcohol and shout “Top of the morning to ya!” to anyone who passes. With such a jovial reputation, you can bet that brands, alcoholic or not, take advantage of the built-in marketing ploy—and not just those participating in Pantone's color of the year for 2013.Continue reading...