Posted by Mark J. Miller on June 25, 2014 01:32 PM
ESPN may be the Goliath of sports broadcasting, but a new, more nimble brand is about to start chipping away at its market share. Time Inc. today is launching 120 Sports, its all-digital network that will feature an endless supply of sports-related content in videos that clock in under two minutes.
The network will not just broadcast up-to-the-minute videos of what’s happening in the sports world, but will also be responding to whatever sports-related themes are trending on social media. “Below the video player, viewers will find a constantly rotating collection of data cards integrating everything from live tweets and polls to Sports Illustrated stories and ads, all of which can be pulled up without ever leaving the video,” Adweek reports.
"It's really just not television," Joe Inzerillo, chief technology officer at MLB Advanced Media told Ad Age. "It's the anti-television."
And that's exactly the point. The network is hoping to be millennial-friendly with a strict no-suit rule for its anchors, all of which will use iPads and smartphones to keep up with sports news while broadcasting.Continue reading...
Posted by Mark J. Miller on February 21, 2014 01:44 PM
ESPN may consider itself the “World Wide Leader in Sports,” but Sports Illustrated’s owner, Time Inc., and a few major sports leagues are looking to take a big piece of its action with a big investment in online sports network startup, 120 Sports.
Online video is growing exponentially, Time Inc. will join Major League Baseball, the National Basketball Association, the National Hockey League, NASCAR, and college sports conferences to create content for the network that will “include content such as game highlights and commentary in two-minute segments,” according to the Wall Street Journal. No live games will be featured.
The NFL is not currently part of the 120 Sports package since it announced last month that it will have its own online video app, NFL Now, “that will tailor programming according to each user's interests, part of an independent effort by the league to extend its reach on digital platforms,” the Journal reports.
The 120 Sports site will launch later in the spring and have its own app, but the content may also appear on third-party sites. It won’t require viewers to authenticate their cable providers, such as how NBC won't allow online viewers to watch live streams of Olympics coverage without entering such information.Continue reading...
Posted by Dale Buss on February 10, 2014 09:12 AM
McDonald's US sales feel January chill.
Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.
Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.
Tesla bumps Mercedes-Benz in Consumer Reports survey.
AMC misfires with Walking Dead zombie stunt.
AOL CEO takes back "distressed babies" comment after mother speaks out.
Apple sees Carl Icahn drop buyback demand.
Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...
Posted by Mark J. Miller on August 22, 2013 06:22 PM
With NASCAR driver Kasey Kahne and his No. 5 car, Farmers Insurance, which has sponsored the driver for the last two years, is finding a lot of ways to showcase its “Plan to Perform” tagline. And the partnership is proving to be quite lucrative.
To further the ongoing partnership, Kahne has shot a web series titled "You Gotta Plan to Perform" that will run on YouTube and be promoted through Farmer Racing's online channels, including Facebook, Twitter and FarmersRacing.com, according to MediaPost.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...
Posted by Sheila Shayon on July 24, 2013 06:13 PM
On the eve of ESPN’s 18-race NASCAR season, NASCAR and NBC have confirmed a 10-year TV broadcasting deal beginning in 2015. The partnership covers all races currently broadcasted by ESPN/ABC Sports and TNT, as well as the rights to 19 NASCAR Nationwide Series races. NBC will share NASCAR broadcasting rights with Fox Sports, which renewed its contract with the brand in 2012.
“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports…so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR chairman and CEO Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives.”
Reports are that NBC will pay a 30 to 35 percent premium for the package, equaling an annual fee between $350 million and $365 million per season.Continue reading...
Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...
Posted by Mark J. Miller on July 9, 2013 06:46 PM
NASCAR fans are pretty unhappy with TNT’s coverage of the Coke Zero 400 in Daytona Saturday night. The network apparently interrupted the broadcast to run commercials during the 400-mile race except for the final 30 laps, which went uninterrupted.
Previously, the Coke Zero 400 and other races had been broadcast with the network's "Wide Open Coverage" format, with commercials appearing side by side with the race rather than interrupting the broadcast. Fans, apparently, were partial to the old way and let NASCAR know it via Twitter and other social media channels, according to sports blogs After the Whistle and Awful Announcing.
“Fans would get to watch 4 laps of racing, which would then be interrupted by a 2-3 minute commercial break,” After the Whistle wrote. “Even when a crash broke out, TNT refused to leave commercials, leaving fans confused as to what happened on the race track.” Awful Announcing pointed out that the criticism of TNT’s use of commercials has been going on “throughout the summer and in the past.”Continue reading...