bc q&a

Aflac Hits the GRAMMYs Red Carpet: Five Questions with CMO Michael Zuna

Posted by Dale Buss on February 8, 2015 07:35 PM

Aflac Duck Grammy Awards 2015

Aflac likes to keep Americans on their toes about what the disability-insurance brand might do next, and now the brand is continuing its mold-breaking ways with its biggest and most integrated marketing effort to date.

The campaign, which includes activations at the 2015 GRAMMY Awards and the Daytona 500 auto race, is built around a new Aflac benefit called One Day Pay, which allows the company to receive, process, approve and disburse payment to policy-holders for eligible claims within just one business day.

It's "our way of saying that no matter what gets in your way, trips you up or slows you down, getting claims processed and paid won't be one of them," said Dan Amos, CEO, in a press release. The campaign thus emphasizes speed and efficiency in a tangible way around viewing live events such as the GRAMMYs or the Daytona 500.Continue reading...

brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial

TOP STORIES

Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

brand news

Brand News: Sony Rattled, Apple Rubled, BlackBerry Gets Classic

Posted by Shirley Brady on December 17, 2014 07:46 AM

Sony The Interview James Franco Seth Rogen

TOP STORIES

Sony tells theater owners they can pull The Interview and cancels New York premiere as hackers threaten screenings and former employees file lawsuit over data breach.

Apple stops online sales in Russia over ruble fluctuations as company wins billion-dollar digital music antitrust trial and releases new spaceship HQ photo.

NASCAR and Sprint agree to part ways in 2016 as Coca-Cola bows out of American Idol.

Chrysler Group officially becomes FCA US.

BlackBerry reveals refreshed Classic smartphone today.Continue reading...

brand news

Brand News: Burger King, Sony, Samsung and more

Posted by Dale Buss on August 25, 2014 09:41 AM

TOP STORIES

Burger King is in talks to buy Tim Hortons in Canada-based tax-inversion deal, report says, as chain gives away smartphones in promo.

Samsung leverages Emmys as engagement event for its TV brand as it takes the Ice Bucket Challenge

Sony says its PlayStation network is back online after cyber attack and after threat on exec's life diverted airliner.

Roche buys drug maker InterMune for $8.3 billion.

McDonald's not expected to be banned in Russia but brand loses luster with Millennials.

MORE BRAND NEWS

Advertising Standards Council of India bars skin-lightening ads that portray dark-skinned figures negatively. 

Airbus pursues far-off routes.

Ann Taylor sees shareholder activist push for a sale of the company.

BlackBerry wins another round in court against Ryan Seacrest-founded company.

Chevy's 2015 Corvette Z06 is the most expensive ever

Coca-Cola plans massive sampling support of rollout for low-calorie Life.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

digital moves

120 Sports Shows Broadcasters How To Be Nimble in a Digital World

Posted by Mark J. Miller on June 25, 2014 01:32 PM

ESPN may be the Goliath of sports broadcasting, but a new, more nimble brand is about to start chipping away at its market share. Time Inc. today is launching 120 Sports, its all-digital network that will feature an endless supply of sports-related content in videos that clock in under two minutes. 

The network will not just broadcast up-to-the-minute videos of what’s happening in the sports world, but will also be responding to whatever sports-related themes are trending on social media. “Below the video player, viewers will find a constantly rotating collection of data cards integrating everything from live tweets and polls to Sports Illustrated stories and ads, all of which can be pulled up without ever leaving the video,” Adweek reports.

"It's really just not television," Joe Inzerillo, chief technology officer at MLB Advanced Media told Ad Age. "It's the anti-television."

And that's exactly the point. The network is hoping to be millennial-friendly with a strict no-suit rule for its anchors, all of which will use iPads and smartphones to keep up with sports news while broadcasting.Continue reading...

media brands

Time Inc., MLB, NHL and More Throw Support Behind New 120 Sports Network

Posted by Mark J. Miller on February 21, 2014 01:44 PM

ESPN may consider itself the “World Wide Leader in Sports,” but Sports Illustrated’s owner, Time Inc., and a few major sports leagues are looking to take a big piece of its action with a big investment in online sports network startup, 120 Sports.

Online video is growing exponentially, Time Inc. will join Major League Baseball, the National Basketball Association, the National Hockey League, NASCAR, and college sports conferences to create content for the network that will “include content such as game highlights and commentary in two-minute segments,” according to the Wall Street Journal. No live games will be featured.

The NFL is not currently part of the 120 Sports package since it announced last month that it will have its own online video app, NFL Now, “that will tailor programming according to each user's interests, part of an independent effort by the league to extend its reach on digital platforms,” the Journal reports.

The 120 Sports site will launch later in the spring and have its own app, but the content may also appear on third-party sites. It won’t require viewers to authenticate their cable providers, such as how NBC won't allow online viewers to watch live streams of Olympics coverage without entering such information.Continue reading...

brand news

In the News: McDonald's, Nike, Deutsche Telekom and more

Posted by Dale Buss on February 10, 2014 09:12 AM

In the News

McDonald's US sales feel January chill.

Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.

Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.

Tesla bumps Mercedes-Benz in Consumer Reports survey.

AMC misfires with Walking Dead zombie stunt.

AOL CEO takes back "distressed babies" comment after mother speaks out.

Apple sees Carl Icahn drop buyback demand.

Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...

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