Posted by Barry Silverstein on May 18, 2010 12:15 PM
It may seem crass to take advantage of another brand's unanticipated misfortunes, but current conditions in the air over Europe may be a boon to some companies.
As we recently reported, the volcanic eruption that paralyzed European air travel has spurred an increase in the use of videoconferencing services. Now other brands in the travel industry are launching initiatives to capitalize on airlines' travel woes.
With ash continuing to spew from Iceland's volcano, some airline carriers are being forced to curtail flights again, although the UK's Civil Aviation Authority is hoping to ease flight travel restrictions with new rules today. In addition, fears of a British Airways strike has wreaked havoc with fliers' travel plans.
These events are making for an unusual marketing opportunity, notes Britain's Marketing magazine.Continue reading...
brand news
Posted by Peter Feld on October 29, 2009 08:57 AM
On 80th anniversary of 1929 crash, US recession ends. [Guardian]
Volvo deal advances as Ford indicates preference for Geely's bid. [FT]
Google shakes up GPS industry by offering free service. [NY Times]
Google signs MySpace deal to include music in search. [Brand Republic]
Slowing Wii sales cause falling profits for Nintendo. [WSJ]
Regulation fears scotch National Express merger with Stagecoach. [Times of London]
(More headlines: GM, Motorola Droid, YSL.)Continue reading...
More about: Volvo, Ford, Geely, Google, MySpace, Wii, Ninendo, National Express, Stagecoach, GM, Motorola, Droid, Yves Saint Laurent, Michael Jackson, Elvis Presley, GMAC, iPhone, Delta, Northwest, GlaxoSmithKline
brand news
Posted by Peter Feld on October 19, 2009 08:29 AM
Falling dollar helps US exports. [NY Times]
UK considers windfall tax on banks that received aid. [Guardian]
Apple's earnings soar despite recession. [WSJ]
Threatened by Google, Microsoft prepares to launch Windows 7. [FT]
But in China, where software pirates romp, Windows 7 is widely bootlegged. [NY Times]
Lack of a smartphone hobbles Nokia's efforts to battle back in US. [NY Times]
US luxury sector still soft, dropping 8%, recovery awaits 2011. [WSJ]
Twitter helps The Guardian beat gag order about lethal Trafigura waste dump. [NY Times]
Location-based mobile social network Foursquare connects users in real life. [NY Times]
(More headlines: Aid threatens GM and Citi, Lufthansa brings back WiFi.)Continue reading...
More about: Apple, Google, Microsoft, Windows 7, Nokia, Trafigura, The Guardian, Twitter, Foursquare, Luxury, Finance, Amazon, Vivendi, Citigroup, Opel, GM, Banamex, National Express, Stagecoach, Balloon Boy, Allegiant, Where The Wild Things Are, Jay Leno, NBC, Facebook, Lufthansa
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