brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

celebrity brandmatch

Aaron Rodgers Still Seeking Endorsement TDs

Posted by Dale Buss on September 8, 2011 01:06 PM

Well, at least General Mills thinks that Aaron Rodgers is worthy of an endorsement contract: The cereal maker is featuring the Green Bay Packers Super Bowl MVP quarterback on boxes of Wheaties for a month, along with the team's defensive star, linebacker Clay Matthews. But only in Wisconsin.

The Wheaties deal illustrates one of the most interesting marketing twists of the new, almost-delayed season of NFL football.

Rodgers did the Walt Disney World parade thing on the day after his team's Super Bowl victory in February, appeared on the David Letterman show and did some of the other PR duties usually attendant to a good-looking, articulate, "elite" quarterback after leading such a march to the championship.

But for some reason, Rodgers has been slow to catch on as a spokesman for national brands in the way that the league's other top field generals, past and present, have done.Continue reading...

sporting brands

MetLife Jets to Giant Opportunity with Naming Rights for Meadowlands

Posted by Dale Buss on August 25, 2011 05:06 PM

The return to near-normalcy of the National Football League has helped legions of brand marketeers to breathe more easily, and has loosened a logjam of potential deals that were held up as the NFL and its players slogged through resolution of their labor dispute. Presumably, one of those deals now is coming out in the form of the formalization of MetLife's deal to purchase the naming rights for the Meadlowlands Stadium in New Jersey, which shall henceforth be known as MetLife Stadium.

It's a lot better deal for the insurance giant to be spreading its brand all over (and around) the playing field for the New York Giants and New York Jets than to be observing the action from high above in the MetLife blimp, as the company became known for doing. The 25-year deal for the Meadowlands -- the nation's most expensive sports stadium, at a cost of $1.6 billion, and the only one that houses two NFL teams -- gives MetLife interior and exterior branding on the venue as well as naming rights, extra signs and branded features at various spots in the stadium, and of course opportunities in print, TV and other media.Continue reading...

brand news

In the News: Anheuser-Busch, Chrysler, Diet Coke, & more...

Posted by Dale Buss on August 15, 2011 06:00 PM

Brands to WatchStocks advanced in light of corporate deal-making.

Anheuser-Busch goes long with pact with the National Football League.

Berkshire Hathaway buys stake in Dollar General.

Chrysler teams up with Chase Auto to expand new-vehicle loan choices.

Diet Coke gets new look for fall.

Google borrows strategy from Apple with its deal for Motorola Mobility.

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