2014 Brandcameo Product Placement Awards

social media

Samsung Mobile, Nike Win Social Media in 2013

Posted by Sheila Shayon on December 23, 2013 07:15 PM

Samsung tops the list of global brands on social media in 2013, according to Starcount, which mined data from Facebook, Twitter, YouTube and other sites to create the ranking.

While Samsung doesn’t rank as the most popular brand on any specific social network, it garnered 16 million new followers across multiple platforms in the past year, while Walt Disney claimed the No. 2 spot due in large part to an increase of 1 million followers on Chinese microblogger site Sina Weibo.

National Geographic took third place as its YouTube channel received 160 million views in 2013.Continue reading...

social media

Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

brands with a cause

Brands Mark World Water Day 2013

Posted by Sheila Shayon on March 22, 2013 12:26 PM

Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.

Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate. 

While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.

Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.

In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...

brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

crowdsourcing

Why Crowdsourcing is Here to Stay

Posted by Sheila Shayon on August 2, 2012 02:08 PM

"Crowdsourcing" was coined in 2006 by Wired's then contributor Jeff Howe, evolving into a marketing tool by 2010 for brands of all sizes — and it's still going strong. Harnessing and rewarding user-generated contributions to your brand or project is no longer a trend but a way of life, as brands large and small embrace the technique for monetary gain, product identity, entertainment and social good. The latest iterations of inviting the masses to weigh in:

Heineken has launched its second Open Innovation Challenge, asking fans to 'Reinvent the draught beer experience' and employing comedians Adam Fields and Samba Schutte pull it all together. Users are asked to submit ideas and an accompanying ‘elevator pitch’ to the Ideas Brewery website and six finalists will participate in an ‘idea-enhancing’ workshop in Amsterdam in November.Continue reading...

survey says

Harris Survey Highlights 15 Top Brands With Staying Power

Posted by Barry Silverstein on March 29, 2012 12:07 PM

For the past eight years, fifteen brands have ranked at the top of their category in the Harris Poll EquiTrend Study, a survey of over 1,500 brands across more than 127 product categories.

"These 15 top brands have consistently found a way to remain relevant and valuable to the consumer," said Aron Galonsky, SVP for Harris Interactive's Brand and Communication Consulting group. "It's not surprising why these perennial leaders continue to stay on top. They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer."

Check them out below, along with more from Harris about why they made the 2012 list.Continue reading...

brand compassion

Cloud-Based Cybermapping and Social Media Monitor Atrocities Against Children in African Conflict

Posted by Sheila Shayon on October 17, 2011 05:01 PM

Social media is proving a worthy ally for agency Digitaria’s recent launch of LRA Crisis Tracker (seen above), a crisis-mapping platform for African radio stations and non-governmental organizations working to boost awareness about the bloody war waged in Uganda for more than two decades and systemically underreported in Western media. 

A new piece of software based on Salesforce cloud technology enables the LRA Crisis Tracker to follow and chronicle atrocities in remote areas with sub-par communications infrastructure. The team created a custom CMS that delivers the data to the mapping system, and an app with English- and French-language data bundles launched last month.

The Lord's Resistance Army (LRA) is an ultra-violent Christian sect led by Joseph Kony, a self-appointed prophet who considers himself sent from God to replace the Ugandan government with a theocracy based on the Ten Commandments. The LRA is notorious for mass kidnappings of children press-ganged into military service -- since 1987, more than 30,000 children have been abducted and conscripted across the Central African Republic, the Democratic Republic of the Congo and South Sudan.

Since Invisible Children and Resolve launched the map and mobile app, the number of LRA attacks reported publicly has increased by over 600%.Continue reading...

going green

Panasonic's Life Innovation Container Furthers Green Goals

Posted by Shirley Brady on July 12, 2011 12:30 PM

Panasonic last week demonstrated its Life Innovation Container at Jumbara 2011, a demonstration event hosted by the Indonesian Red Cross.

The container — easily transportable by sea, rail and land, provides electricity to power off-grid areas and support disaster-ridden areas — proved its mettle by helping victims of Japan's earthquake and tsunami in March, when it was donated and installed at a local disaster task force at Minami-Sanrikucho, Miyagi Prefecture to aid rescue workers' communication facilities.Continue reading...

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