digital moves

A is For App: Google Launches YouTube Kids for Android, Apple Mobile Devices

Posted by Shirley Brady on February 23, 2015 09:57 AM

As promised, Google today launched the free YouTube Kids app in the Google Play store for Android devices and in Apple's App Store for iOS mobile devices (for now, in the US only).

As noted in Google's blog post, it's "the first Google product built from the ground up with little ones in mind. The app makes it safer and easier for children to find videos on topics they want to explore."Continue reading...

kiddie brands

With YouTube Kids, Google Debuts App for Younger Audiences

Posted by Sheila Shayon on February 20, 2015 09:29 AM

Having conquered adults and teens, YouTube is setting its sights on kids, launching a children-friendly version for mobile devices on Monday.

YouTube Kids offers a simple-to-use interface, stripped of viewer comments. Four icons dominate the home-screen: a TV set for programs like “Thomas the Tank Engine” and “Yo Gabba Gabba”; a radio for video interpretations of popular songs; a light bulb for educational programming such as Khan Academy; and binoculars for exploring a range of popular videos.

"Parents were constantly asking us, can you make YouTube a better place for our kids," said Shimrit Ben-Yair, YouTube Kids project manager. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."Continue reading...

branded content

Snapchat Launches AT&T-Backed Series in Branded Content Push

Posted by Sheila Shayon on January 28, 2015 04:35 PM

Snapchat AT&T SnapperHero

A day after announcing it's no longer just an ephemeral messaging app where users can set a time-limit for photo, video, text or drawing ‘snaps’ before they disappear, Snapchat is officially in the original content business.

On Tuesday, Snapchat introduced its users to Discover, a platform giving brand marketers the ability to syndicate their videos via branded channels. Partners at launch include MTV Networks' Comedy Central, Scripps' Food Network, CNN, ESPN, National Geographic, Vice, Yahoo, and Warner Music Group. 

A day later, it has launched its first original series in SnapperHero, a shortform scripted series featuring YouTube and Vine stars with input from viewers. It's sponsored by AT&T and produced by Astronauts Wanted, a teen-skewing content studio headed by MTV Networks' former CEO Judy McGrath and backed by Sony, and Fullscreen Inc.Continue reading...

brand news

Brand News: Google, Sprint, Ugg Australia and more

Posted by Dale Buss on August 19, 2014 09:32 AM

TOP STORIES

Google moves to target kids under 13 and builds its own content and services.

Saab owner seeks partner to secure brand's future.

Samsung buys US air-conditioner company Quietside in smart-home push.

Sprint dives into wireless-industry price war, as it promised, and rolls out new B2B brand, as owner SoftBank girds for US cellphone market.

Ugg launches first global brand campaign.

MORE BRAND NEWS

Aereo faces broadcaster opposition to a cable license.

Aeropostale names new CEO and promises narrower loss.

American Apparel narrows losses but troubles remain.

AstraZeneca says US clears it in heart-drug probe.

BlackBerry prepares for device-less future with formation of new business unit. 

Burger King gets pecked by tweets for Chicken Fries.

CBS goes big in promos for Thursday Night Football.Continue reading...

mobile brands

Samsung Brings Its A-Game with Content-Heavy Galaxy Tab S

Posted by Sheila Shayon on June 13, 2014 11:02 AM

The latest tablet from Samsung just put the Apple iPad on notice. 

The super-thin, super-light Samsung Galaxy Tab S was unveiled Thursday in New York, and is bound to make a big splash in the consumer electronics market that has arguably taken a bit of downturn. Combining the best and latest technology that the mobile phone leader has to offer, the tablet boasts an adaptive display that's geared towards those who watch tons of videos.

With its focus on making great content easier to digest on-the-go, Samsung also revealed a line up of new content partnerships that will make interacting with other brands incredibly easy.Continue reading...

social marketing

But First, Let Me Take a Selfie: Brands Cash In on Social Snapshots

Posted by Sheila Shayon on May 27, 2014 11:22 AM

Selfies: we've all taken one. In fact, so many people are snapping and sharing self portraits that the term was named Word of the Year in 2013 by the Oxford English Dictionary. Elevated by the likes of Ellen DeGeneres, whose Oscars selfie is the most-retweeted post ever, brands are now finding ways to cash in on the shameless snaps. 

With over 55 percent of Millennials turning the camera on themselves, brands are seeing selfies as a great way to engage with consumers on social media and with new campaigns. Sephora, for instance, has encouraged users of its Beauty Board, a Pinterest-meets-Instagram social beauty site, to document their favorite looks with selfies and tag the images with product names.

Other brands taking advantage of the selfie craze include China's Huawei, which marketed its new Honor 3C smartphone as the "best phone for a selfie lover," and French Connection, which installed a photo booth in its Regent Street store in London for customers to snap selfie photos in the brand's clothes, which were then displayed in the store's windows.Continue reading...

social media

Samsung Mobile, Nike Win Social Media in 2013

Posted by Sheila Shayon on December 23, 2013 07:15 PM

Samsung tops the list of global brands on social media in 2013, according to Starcount, which mined data from Facebook, Twitter, YouTube and other sites to create the ranking.

While Samsung doesn’t rank as the most popular brand on any specific social network, it garnered 16 million new followers across multiple platforms in the past year, while Walt Disney claimed the No. 2 spot due in large part to an increase of 1 million followers on Chinese microblogger site Sina Weibo.

National Geographic took third place as its YouTube channel received 160 million views in 2013.Continue reading...

social media

Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

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