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brand news

In the News: YouTube, ESPN, JPMorgan Chase and more

Posted by Dale Buss on May 10, 2013 09:20 AM

In the News

YouTube launches paid channels after rumors swirled earlier this week about subscription partners.

ESPN may subsidize wireless-data plans.

JPMorgan Chase is sued by California over credit-card cases.

AT&T returns to chatty kids for Mother's Day ads.

Amazon is reportedly developing a smartphone with 3-D screen.

Caterpillar and union suspend talks.

Chrysler faces uphill climb for Jeep in China.

Costco now offers travel packages to members.

Dell may see rival bid by Carl Icahn group.

Delta sees new terminal as symbol of air-travel makeover.Continue reading...

brand news

In the News: Reader's Digest, Starbucks, Maker's Mark and more

Posted by Dale Buss on February 18, 2013 09:01 AM

In the News

Reader's Digest files for bankruptcy for second time.

Starbucks bets on Asia-Pacific growth.

Maker's Mark restores alcohol content after public uproar.

BMW recalls 30,000 SUVs for brakes.

Biggby Coffee has big plans to expand regional coffeehouse chain into national brand.

CBS buys into cable TV.

Coca-Cola says reached Twitter-imposed ceiling as reason for stopping tweeting during Super Bowl.

Danone may be targeted by activist investor who prodded Heinz.Continue reading...

brand news

In the News: BlackBerry, iPhone, Carnival and more

Posted by Dale Buss on February 15, 2013 09:00 AM

In the News

BlackBerry shows new signs of life as co-founder sells stake.

Apple challenges iPhone trademark loss in Brazil.

Carnival tries to cruise away from brand disaster as passengers mull legal options.

ABC, NFL and Call of Duty get top marks for consumer engagement.

Airbus drops lithium-ion batteries from latest jet.

Applebee's expands test of Express Lunch service.

Best Western focuses on its people, not perks, in new campaign.Continue reading...

brand news

In the News: Apple, Hunger Games, Tiger Woods & more

Posted by Dale Buss on March 26, 2012 08:58 AM

In the News

Apple in sight of $1 trillion valuation, according to analysts.

AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.

Bats alarms Wall Street with derailed IPO.

Bloomberg and CNN continue transition to digital.

Bulgari tries to make a name in wine.

Chick-fil-A pressure heats up.

Dairy Queen benefits from early warm weather.

Darden finds restaurant consumers remain fickle.Continue reading...

brand news

In the News: Bank of America, Zynga, Big Tobacco & more

Posted by Shirley Brady on November 7, 2011 07:01 PM

Brands to Watch

Michael Jackson's personal physician, Conrad Murray, found guilty of involuntary manslaughter.

Republican presidential wannabe Herman Cain slapped with more charges of sexual harassment.

U.S. district judge sides with tobacco companies and finds FDA's proposed graphic cigarette packages unconstitutional.

Bank of America must pay $410 million to settle debit card overdraft class action suit.

Coca-Cola named Ad Age's marketer of the year.

Facebook CEO Mark Zuckerberg tells Charlie Rose that Steve Jobs was an advisor (but says Apple didn't attempt to buy him out).

Google's head lobbyist steps down.

National Geographic Channels names new U.S. president and CMO.

New York Times top digital exec announces retirement.

& Zynga reportedly plans post-Thanksgiving IPO, on Nov. 24.

going green

Panasonic Promotes Green Business With World Heritage Campaign

Posted by Shirley Brady on June 10, 2011 04:30 PM

Panasonic North America is launching an advertising campaign "to highlight Panasonic's growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation."

In addition to print ads, TV commercials featuring British singer Sarah Brightman will "emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives."Continue reading...

branding together

Ruff Guides: JetBlue and Kimpton Hotels Pitch Pet-Friendliness

Posted by Barry Silverstein on May 6, 2011 01:00 PM

There's a good reason American consumers see an increasing number of marketing campaigns targeting dog and cat owners. The U.S. pet industry will represent an estimate $51-billion business this year, according to the American Pet Products Association.

The APPA's latest research indicates almost 73 million American homes own pets (62% of U.S. households). Americans own more than 78 million dogs and more than 86 million cats. That translates into an opportunity for the marketing of obvious products and services, such as dog food, cat food, and pet retailers, but also not-so-obvious products and services like air and hotel travel, because Americans like to travel with their pets whenever possible.

Now two of the travel industry's pet-friendliest providers, JetBlue and Kimpton Hotels, have teamed up in a co-branded initiative to celebrate National Pet Awareness Month by launching a joint promotion, the "JetPaws Best Pet Yet Contest."Continue reading...

brand news

In the News: J&J, HP, Starbucks

Posted by Dale Buss on March 11, 2011 09:00 AM

In the News

Angry Birds raises $42 million in capital.

Apple sales of iPad2 may outpace first model.

Chrysler fires new-media agency over f-bomb Tweet.

Diageo targets US trade with shopper-marketing emphasis.

Galleon Group wiretaps heard by insider-trading jury.

Gannett may charge for content.

HP and MindTree benefit from AOL restructuring.Continue reading...

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