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trademark wars

Booze Brands Duke it Out Over Trademark Claims

Posted by Mark J. Miller on July 9, 2014 04:02 PM

John Wayne hasn’t been dead for quite as long as Nathanael Greene, a Revolutionary War general, but both of their names have come up in trademark suits dealing with a few big-name brands.

Greene has the honor of inspiring a North Carolina craft brewer to name its company (and one of its brews) Natty Greene’s, but AB InBev is fighting the trademark request due to its Natural Light brand, which holds the trademark for Natty Light and other such phrases, according to the St. Louis Post-Dispatch.

“Since at least 1998, and well prior to the filing date of the application, (AB) has established a family of Natty-formative marks used in connection with beer,” AB states in its opposition filing, according to the paper. Natty Greene’s, which has been around for a decade and recently requested a trademark because it has seen large growth recently after it began shipping its beer out of state, begs to differ.Continue reading...

out and about

Enter the Nattmosphere: Natty Light Claims "First Beer in Space" Title

Posted by Michael Waltzer on November 29, 2011 04:01 PM

When it comes to advertising, or anything really, you can never go wrong with being a "first." And what better first for a beer than to be the first beer in space?

On November 18th, sometime between 11:01 am (launch time) and 1:45pm (landing time), Natural Light (aka Natty Light) became the first beer to enter space, or that particular edge of space that Natty Light calls the "Nattmosphere."

So how did Natty Light make it up there? two Facebook fans of the brand, Danny B. and Rich T., came up with the idea for the beer company and pitched it on FB. Naturally, Natty gave them the green light and their blessing.Continue reading...

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