Enter the Nattmosphere: Natty Light Claims "First Beer in Space" Title

When it comes to advertising, or anything really, you can never go wrong with being a "first." And what better first for a beer than to be the first beer in space?

On November 18th, sometime between 11:01 am (launch time) and 1:45pm (landing time), Natural Light (aka Natty Light) became the first beer to enter space, or that particular edge of space that Natty Light calls the "Nattmosphere."

So how did Natty Light make it up there? two Facebook fans of the brand, Danny B. and Rich T., came up with the idea for the beer company and pitched it on FB. Naturally, Natty gave them the green light and their blessing.Continue reading...