Annie's Bunny Hops Into Mainstream Grocery Aisles

Annie's Homegrown has a new headquarters in Berkeley, Calif., in the old headquarters of another better-for-you food brand, Clif Bar. But fresh off its successful IPO, the organic-foods pioneer is more concerned about another type of real estate: shelf space at mainstream supermarkets.

Although Annie's grew to as $135-million company mainly by plying its trademark all-natural and organic macaroni-and-cheese and fruit Bunny snacks at the likes of Whole Foods Markets and other natural-food stores, CEO John Foraker believes that Annie's can be instrumental in making such fare generally appealing to U.S. consumers.Continue reading...