cocktail hour
Posted by Mark J. Miller on March 1, 2013 05:02 PM

Get Your Sam in a Can
The Boston Beer Company has announced that starting this summer, Sam Adams beers will be available in cans. The move allows Sam fans to take their favorite craft brew to locations where glass bottles are prohibited, such as the beach, concert venues and sporting events. The transfer to cans will also save the brewing company a ton of money in shipping, as cans weigh less and are more compact than glass bottles.
Scientists Checking Out Watered-Down Bud Claim
Consumers have filed several class-action suits this week against the world’s largest brewer, AB InBev, claiming that the company had knowingly watered down some of its products and lowered the stated alcohol content of those products. NPR took a team of scientists to the task of figuring out if the claim was true, according to The Consumerist. In the final analysis, the scientists found that the stated alcohol content on the cans came pretty dang close (and often spot-on) to what was actually in the can. The plaintiffs’ lawyer, of course, “dismissed the results and said as soon as he has AB InBev’s internal testing results, the case will be good to go.”
AC/DC Releases Rock 'n Roll Brew
Legendary rock band AC/DC has launched its own beer, now on shelves in Germany. The brew—AC/DC Premium Lager Beer—has a 5 percent alcohol content. The canned beverage, with the tagline "German Beer, Australian Hard Rock" will soon be available in Romania, Russia and Brazil. The launch follows the release of the band's own wine label last year.
Continue reading...
More about: Sam Adams, The Boston Beer Co., AB InBev, Budweiser, AC/DC, Nelson Mandela, Heineken, Ireland, Carlton, India Pale Ale, Jagermeister
personal brands
Posted by Shirley Brady on August 3, 2012 06:11 PM

We have an update on a story we published earlier this week about the confusion arising between South Africa's 466/64 Fashion line, which is launching in the U.S. and plans to stage a show at New York Fashion Week next month, and the Nelson Mandela Foundation.
According to Erin Patton, CEO of Company B — the exclusive license holder for 466/64 Fashion in North America — the company never claimed the direct involvement of Mandela or his foundation in 466/64. As Patton was quoted by WWD on Aug. 2nd, Mandela "is not directly involved. That was never intimated. All the press materials say it was inspired by him." (Italics ours.) As Patton also told the Daily Beast, "We have a guarded approach so that we are not overly commercializing his image."
To counter the claims to the contrary by the North American representatives for the Nelson Mandela Foundation, the Dallas, Texas-based Patton asked us to share a statement by Sello Hatang, a spokesperson for the Mandela Foundation in South Africa, to clarify the backstory to the clothing line.Continue reading...
More about: Nelson Mandela, Personal Brands, South Africa, Africa, 466/64 Fashion, 46664, Fashion, Apparel, Trademark, IP, Naming, Seardel, Brand ID, Non-Profit, Licensing, AIDS, Fashion Week
personal brands
Posted by Mark J. Miller on August 1, 2012 02:02 PM

Update: This story has been updated with statements from the Nelson Mandela Foundation and Company B, which holds the license for 466/64 Fashion in North America — click here for our update.
Nelson Mandela spent 27 years in prison, many of them wearing the ID number 466/64 on Robben Island, which is not far from Cape Town, South Africa. Along the way, he became a symbol for democracy and the anti-apartheid movement, and is now upheld worldwide as an elder statesman.
That prison ID number, though, has ended up sinking Mandela into the world of crass commercialism. 466/64 Fashion is a relatively new fashion line (it just launched in the U.S. on July 18th — Mandela's 94th birthday) that had sold itself as either being overseen by Mandela or at least involving him along with claiming that it would give some of its proceeds to a Mandela charity (see its Facebook banner, above).
The word from Mandela's reps, however, is that he has nothing to do with any of it — and did not spend 27 years in jail for a fashion label.Continue reading...
More about: Nelson Mandela, Personal Brands, South Africa, Africa, 466/64 Fashion, 46664, Fashion, Apparel, Trademark, IP, Naming, Seardel, Brand ID, Non-Profit
brand news
Posted by Shirley Brady on March 14, 2011 06:00 PM

Ann Taylor parent rebrands to Ann Inc.
Google launches NCAA basketball site for March Madness, announces changes to Blogger at SXSW.
Microsoft said to cease Zune production as demand wanes.
Nasdaq bid for NYSE could come this week.
Nelson Mandela charitable arm is launching a clothing line.
US TV networks may punt if NFL football is lost.
Zynga rolls out new virtual currency in lieu of credits.
More about: Brand News, Ann Taylor, Blogger, Facebook, Google, March Madness, Microsoft, Nasdaq, NCAA, Nelson Mandela, NFL, NYSE, SXSW, Zune, Zynga