Best Global Green Brands 2014

tech innovation

From Star Trek to Silicon Valley, Nestle Presses for Nutritional Edge

Posted by Dale Buss on June 27, 2014 03:15 PM

Nestle is pressing the envelope of nutrition and health with new research efforts on at least two continents that could transform the company from a provider of commoditized, mainstream CPG foods and beverages to a cutting-edge purveyor of medicalized nutrition delivered through entirely new forms of products and services.

Broadly, those are the aims both of new programs at Nestle’s Institute of Health Sciences in Switzerland that promise personalized nutrition with a Star Trek sheen as well as advances being sought by its Silicon Valley outpost, which has been open about a year now.

Nestle is one of the major CPG players that has established a presence in Silicon Valley and is skewing its efforts there toward better-for-you products and services. “It’s helping us chase the next big thing as it relates to solving specific pain points in our business and to get an edge in areas of strategic importance,” Mark Brodeur, global head of digital marketing innovation for Nestle, told brandchannel.Continue reading...

sip on this

Nescafe Turns to Unified Front to Stave Off Competition from Fast-Growing Keurig

Posted by Dale Buss on June 16, 2014 05:23 PM

Keurig is aiming to compound its competitive edge in the single-cup home brewing market even as competitors such as Nespresso and generic imitators such as TreeHouse attempt to hold it back.

Meanwhile, Nestle is facing greater challenges in advancing its Nespresso single-cup brand while at the same time trying to revive the iconic Nescafe franchise that has flagged lately because single-serve home machines, and the likes of Starbucks cafes, have made instant coffees such as Nescafe outdated.

Maker of the market-creating K-Cup, Keurig Green Mountain will press its competitive edge in the years ahead using at least five distinctive advantages, CEO Brian Kelley told an industry conference last week, according to Food Business News.

They include Keurig’s business model, incorporating the expertise of a retail-beverage company with that of a high-tech appliance company, and its advantages in innovating the machines and the pods. The “smart” design of its machines is another, Kelley said. The fifth advantage is Keurig’s strong strategic partnerships, including with Coca-Cola, which recently took a minority stake in Keurig Green Mountain as the two companies perfect a cold beverage delivery system for the home.Continue reading...

sip on this

New Mondelez Joint Venture Could Grind No. 1 Nestle's Coffee Beans

Posted by Dale Buss on May 9, 2014 10:37 AM

Mondelez International has created a new global player in the burgeoning coffee market by merging with Amsterdam's D.E. Master Blenders. While a potentially strong scale play for Mondelez and its coffee brands, the new player can be expected to make life more difficult for industry leader Nestle.

In joining its coffee portfolio with the Dutch giant, Mondelez is creating a new company called Jacobs Douwe Egberts that will be based in the Netherlands. The combined company will oversee coffee brands including Gevalia, Tassimo, Senseo, Douwe Egberts, Pilao and, outside of the U.S., Maxwell House.

"Jacobs Douwe Egberts will leverage the rich histories of both companies, combining our complementary geographic footprints, portfolios of iconic brands and innovative technologies to offer more people around the world more access to high-quality coffee and allowing the company to capitalize on the significant growth opportunities in a highly attractive market," Pierre Laubies, CEO of D.E. Master Blenders and prospective CEO of the combined company, said in a statement.Continue reading...

sip on this

New Nespresso Machine Brews High Hopes for Nestle in US Single-Serve

Posted by Dale Buss on February 19, 2014 01:26 PM

Nestle believes it's finally got the hardware to mount a serious drive at becoming the same kind of major presence in the US single-cup coffee market that it is in Europe.

The new $299 VertuoLine from Nestle's Nespresso brand will produce American-style large cups of coffee as well as Nespresso's traditional espresso blends. Nestle hopes the 8-ounce offerings will better appeal to US tastes than its European-influenced emphasis on espresso, which has kept Nespresso from getting much of a foothold in the United States against Green Mountain's K-Cups.

Jean-Marc Duvoisin, CEO of Nestle Nespresso, described VertuoLine as a "game changer" that would revolutionize the most successful segment of the North American coffee market and change home brewing.Continue reading...

brand news

In the News: Kellogg's, Netflix, target and more

Posted by Dale Buss on February 19, 2014 09:24 AM

In the NewsKellogg's struggles to stay relevant as cereal sales fall. 

Netflix sees video slowdown in conflict with broadband providers.

Target CEO is working to regain shoppers' trust.

Capital One causes backlash with policy about home visits.

Cinnabon thrives on licensing and co-branding.

Coke is warned over sub-standard Sprite in Nigeria.

Facebook copes with attention drift by users.

GM plans shift toward aluminum pickup trucks too, report says.Continue reading...

sip on this

Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats

Posted by Dale Buss on November 21, 2013 03:55 PM

Green Mountain wants to reap the full benefits of the US single-cup coffee brewing phenomenon that it started. So the maker of Keurig brewing systems and K-Cup portion packs plans to leapfrog the increasingly problematic copycat crowd with a new "Keurig 2.0" system with "interactive readability" that won't work with copycat pods.

Competition in single-serve pods is getting fiercer, with new players such as Panera continuing to enter the hot marketplace. Yet Green Mountain has continued to dominate the industry. And at least Panera and other brands like Starbucks are coming into the segment under licensing arrangements with Green Mountain and makers of pod systems.

A far bigger problem for Green Mountain has been the fact that patents on its K-Cups ran out in 2012. Unlicensed copycats rushed in, and they've already grabbed 8 percent of the Keurig platform, CEO Brian Kelley told financial analysts this week, with a record penetration of 12 percent by end of Green Mountain's just-completed fiscal fourth quarter. Copycats' price points are as much as 25 percent lower than official K-Cups.Continue reading...

corporate citizenship

Nestle Pledges Zero-Waste in Europe by 2020

Posted by Sheila Shayon on October 18, 2013 07:17 PM

The world’s largest food company, Nestlé, pledges to achieve zero waste in all of its 150 European factories by 2020—meaning that no factory waste will go to landfill or be incinerated without energy being recovered from the process.

The company had already met its zero waste goal in 39 of its 468 factories worldwide by the end of 2012, including in all of its plants in the UK and Switzerland, putting it on top of Oxfam’s Behind the Brands sustainability scorecard in February, and also receiving the NGO’s ‘most improved’ honor last month, along with Unilever. 

"The decision to achieve zero waste illustrates Nestlé's commitment to environmentally sustainable business practices," said Laurent Freixe, Nestlé EVP and Zone Director for Europe. "By relentlessly eliminating all sources of waste, or by recycling or recovering energy from unavoidable residues, I am convinced we can achieve the same for all our European operations."Continue reading...

brand challenges

Guess Canadian, European Regulators Don't Share the World's Love for Nestle UPDATE

Posted by Dale Buss on October 14, 2013 05:12 PM

Nestle has been tussling with locals and environmentalists in Canada for a while over the water it draws out of the ground for its bottled products during drought conditions. But now the company has dropped its appeal of permit conditions that would restrict how much water it could draw.

Nestle Waters cited costs—to it and the Ontarian taxpayer—as its reasons for dropping the appeal, according to BeverageDaily.com. Meanwhile, the unit of Nestle Group also has been getting flack for the water it bottles in British Columbia, although the issue there seems to be the fact that the water is free to Nestle Waters.

In a statement to brandchannel, Nestle Waters Canada spokesman John Challinor said:Continue reading...

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