brands under fire
Posted by Abe Sauer on March 1, 2012 01:29 PM
"Contributing Design Editor, The Wall Street Journal. Interior designer. Founder of NettoCollection, ex-Creative Director of Maclaren Nursery by David Netto."
So reads the Twitter bio of acclaimed designer David Netto, the end bit indicating the residual fallout from his bombshell tweet on Feb. 27 announcing that he had "resigned as creative director of maclaren nursery today and am disassociating myself from the company." The abrupt resignation as creative head of the British stroller brand's nursery division came three days after Maclaren US ever so quietly announced it was seeking Chapter 7 bankruptcy protection.
Yes, the more-affordable-than-a-Bugaboo stroller brand that also appealed to celeb parents such as Brad and Angie, that The New York Times once compared to swine flu as a "major health threat" for jamming New York's gentrified Brooklyn sidewalks, has quietly filed for Chapter 7 and apparently, forgive the pun, folding. What the hell happened that Netto forcibly ejected himself from the chic crib he had constructed for the British-owned Maclaren?Continue reading...