Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on December 5, 2012 09:05 AM
Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...
Posted by Barry Silverstein on December 1, 2011 01:10 PM
What do you think of when you think of Nevada? Most tourists would answer, "Las Vegas." That's a perception Nevada would like to change.
At the Governor's Conference on Tourism on November 29 (held in Las Vegas, of course), plans for a new branding campaign for the state of Nevada were announced. While state officials were careful not to downplay the value of Las Vegas as a drawing card, they say they want tourists to understand that there's a lot more to Nevada than the glittery lights, extravagant shows, and gambling casinos of "sin city."
Even the Las Vegas Mayor, Carolyn Goodman, admitted, "We really need to step it up a bit. While we are well known throughout the world, everybody knows we're the entertainment capital of the world and that's us, we need to do more." Lt. Gov. Brian Krolicki added, "We are going to transition from what we have and what you can see, to really what you can feel and what you can do."Continue reading...
Posted by Dale Buss on November 30, 2011 08:55 AM
ABC dismisses rumors of Pan Am's demise.
Amazon continues being coy about Kindle sales.
Apple's Siri can handle Viagra but not abortions.
AT&T disturbed by FCC report.
Audi finds success with youthful marketing.
BBC web redesign goes live in the UK.
Carlsberg acquires Vietnamese brewer.
Google and Facebook ordered to de-index counterfeit domains.
Jack Daniel's holiday campaign celebrates brand's Lynchburg, Tenn. roots.
Janet Jackson teams up with Blackglama to design luxury fur line.
Microsoft Office is reportedly coming to the iPad as Windows tablet hopes fade.Continue reading...
Posted by Jennifer Sokolowsky on January 12, 2011 02:00 PM
Nevada has certainly seen its share of successful branding; Las Vegas itself is an example, not to mention the world-renowned brands associated with the city, from the Rat Pack to the Bellagio. Now there's an effort in the state on a very different kind of brand: promoting Nevada's Highway 50, dubbed "America's Loneliest Road," as a tourist destination − by proving that the road isn't so lonely after all.
The tourism campaign is hitched to the historic Pony Express route that 150 years ago covered 2,000 miles of wilderness between Sacramento, California and St. Joseph, Missouri. The Nevada stretch of the route is officially designated as "Pony Express Territory" and focuses on six towns − Dayton, Fallon, Fernley, Austin, Eureka, and Ely − and the routes that link them as a "17-million acre museum."
While the building blocks of the Vegas brand may be glamour and glitz, the draw for Pony Express Territory is history and authentic Western landscapes, including a ghost town, museums, and Great Basin National Park. As the campaign's simple and effective Pony Express-branded tourism microsite says, "Undisturbed and one of a kind, our doors are always open in Pony Express Territory and there are no waiting lines."Continue reading...