Posted by Dale Buss on April 16, 2013 09:59 AM
Coca-Cola posts lower net and unveils U.S.-bottler deal.
JCPenney buys time with credit line.
Twitter seeks deals with NBC and Viacom for high-quality video content.
A&W plans to move upscale and test fast-casual concept.
Amazon targets older consumers with new store.
Apple dominates in best-paid executives as board retains Jobs deputies.
BMW will debut EV brand Zinoro in China in early 2014.Continue reading...
Posted by Mark J. Miller on July 31, 2012 12:55 PM
Coca-Cola ♥ the Olympic Games. After all, the soda maker has been lapping up the Olympics for every bit of marketing goodwill it can get for more than 80 years.
Now this year’s Olympics are in full swing and Coca-Cola can see the light at the end of the tunnel of its Move to the Beat campaign with singer Katy B and producer Mark Ronson that kicked off ahead of its sponsorship of the 8,000-mile Olympic torch relay. It's been a busy year with a variety of London 2012 marketing tie-ins.
And now Coca-Cola is extending its musical chops in a just-announced partnership with will.i.am to launch a sustainability-collaboration platform for brands dubbed EKOCYCLE, which is partnering to produce greener Beats by Dr Dre headphones — a brand that isn't music to the London Olympics organizers' ears.Continue reading...
Posted by Shirley Brady on June 26, 2012 08:44 AM
Toyota tops Interbrand's 2012 Best Global Green Brands report.
News Corp. considers splitting company in two, spinning off publishing assets, according to the Wall Street Journal.
Microsoft acquires Yammer for $1.2 billion to take on Oracle and Salesforce with new cloud-based services.
Nissan rises on fast recovery from disasters and plans $1B China auto plant as CEO Ghosn remains Japan's highest paid exec and automaker turns to Facebook to launch five new models.
Facebook names first woman to board — COO Sheryl Sandberg — and pulls so-called stalker app while creating uproar by changing all users' email addresses to facebook.com.
Google I/O news on Wednesday expected to reveal Google and Sony taking on cable and satellite operators with voice-controlled YouTube TV box, as Google prepares to battle Apple with discount tablet.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on March 28, 2012 10:01 AM
The NFL is always good at bringing the hype. The league has mastered the buildup of everything from draft day right up to the Super Bowl. So why not put the same kind of effort into the fact the league is about to start seven new apparel deals?
According to Ad Age, the NFL Hype Machine™ is in full drive for the switch, which happens next week, with the event being positioned as “an image evolution.” On Monday April 2nd, “NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals,” Ad Age reports. The NFL is referring to the pop-up store — called the NFL Shop at Draft, given than it will be located a few blocks south of the 2012 NFL Draft action at Radio City Music Hall — as nothing less than a "huge NFL energy space."Continue reading...