place branding

Live Free and Blank: New Hampshire Attempts a Rebrand

Posted by Mark J. Miller on April 16, 2012 11:01 AM

The state of New Hampshire loves its tourists. After all, tourism is where a good chunk of the state’s cash comes from. In 2011, those nickels and dimes added up to more than $4.2 billion. Looks like nobody can exactly do the first part of the state’s historic motto, "Live Free or Die."

(And what's the point of encouraging potential tourists to do the second part?)

Because of that, the state is looking to draw in more tourists and launched an advertising campaign Thursday that hopes to help potential visitors think of New Hampshire in new ways, according to the Associated Press. Part of the new tourism push includes a play on that old motto.Continue reading...

brand news

In the News: Hostess Brands, Apple, Starbucks & more

Posted by Dale Buss on January 11, 2012 09:01 AM

In the News

A&P prepares to emerge from bankruptcy.

ABC plans to screen new TV show in theaters.

Amazon backs Hollywood film-streaming format.

Apple's Tim Cook is America's highest-paid CEO.

Daimler still trying to fix Smart brand.

Fiat will begin to emphasize product marketing over brand in U.S.

Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.

Fox Sports settles legal dispute with Los Angeles Dodgers.

Friendly Ice Cream exits Chapter 11.Continue reading...

brand news

Headline Roundup: Buy More, Spend Less

Posted by Sara Zucker on February 3, 2010 07:31 AM

Shoppers spend less, Visa earnings are poor. [Daily Finance]

Abercrombie & Fitch debates a rebrand after sales plummet. [WSJ]

St. Pauli girl kept on thanks to extensive beer knowledge. [BrandFreak]

Visa debuts a 3D display in NYC's Grand Central. [Adweek]

New toy Paper Jamz, created by WowWee, are 1-inch thick. [CNN Money]

Airbus becomes Beoing's newest competition. [Business Week]Continue reading...

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