place branding

With Made in Brooklyn, Borough's Brand Stewards Battle Boredom

Posted by Mark J. Miller on October 14, 2014 05:05 PM

Brooklyn has been America’s hipster heaven for a few years now and its organic, locally-sourced shine that once lit up the globe has started to lose a tiny bit of its luster, just as Seattle, Austin, and Portland have before it. Part of the issue is that the Brooklyn name has become ubiquitous.

As the Wall Street Journal notes, a Paris restaurant was called “très Brooklyn” back in 2012 as a compliment but now the term is being used to compliment “men’s hats, socks, pedal bikes and McDonald’s hamburgers,” according to the restaurant’s chef, Braden Perkins.

Now Brooklyn's brand stewards are doing what they can to curtail international burnout on the borough.Continue reading...

retail watch

Amazon is Opening a Brick-and-Mortar Store in New York City

Posted by Shirley Brady on October 9, 2014 03:37 PM

AmazonFresh grocery delivery trucks have been spotted around Manhattan, even though the service is officially only available in Seattle, Los Angeles and San Francisco areas. Now Amazon is preparing to open its first brick-and-mortar store in the Big Apple, and just in time for the holidays.

According to the Wall Street Journal, its New York store—which may serve as part showroom for Amazon's family of digital devices, from Kindle e-readers and Fire smartphone to the Fire TV set-top box—will open at 7 West 34th Street.

A top-riser on Interbrand's just-released 2014 Best Global Brands report at #15, the move would mark a landmark foray into physical retailing for the global e-commerce giant, which is often cited for encouraging "showrooming" that takes business away from brick-and-mortar retailers.

It's opening its own showroom and storefront in a retail site (take a peek below) that's located across the street from the Empire State Building, a tourist-filled area, while the building's loading docks will enable easy access for delivery trucks.Continue reading...

brand inspiration

TD and Absolut Show Why Art and Brands Go Hand in Hand

Posted by Sheila Shayon on October 2, 2014 02:12 PM

Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day 2 Highlights

Posted by Shirley Brady on September 30, 2014 06:09 PM

The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:

• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

that's entertainment

Gabba Gabba Trademark: CBGB Takes Its Brand Global

Posted by Mark J. Miller on September 29, 2014 01:39 PM

CBGB, the legendary graffiti-covered New York punk rock club that was so influential that its awning is in the Rock ‘n’ Roll Hall of Fame, may have closed its doors in 2006 (to become a John Varvatos store with hints of its notorious past intact) but its brand lives on.  

Originally created to feature "Country, Bluegrass and Blues (and Other Music For Uplifting Gormandizers)", CBGB's (as it was better known) was a home of sorts for New York’s best punk rock and new wave acts, such as the Ramones, Talking Heads and Blondie—before a rent dispute caused the place to shut down in 2006 with a final concert by Patti Smith.

But it took only a few years for the CBGB channel to launch on iHeartRadio, an annual music festival to debut, and for merchandise featuring its iconic logo to evolve from t-shirts and sweatshirts to baby bibs and onesies.

Now it's poised to go worldwide, thanks to a new licensing deal with Epic street cred.Continue reading...

in the spotlight

Advertising Week New York: All About Change—and Changing the Channel

Posted by Sheila Shayon on September 29, 2014 12:13 PM

Advertising Week 2014 kicks off today in New York, and (once again) the focus will be all about the shifting tides of marketing budgets from traditional TV advertising to all things digital—particularly all things mobile. From programmatic buying to Facebook's new Atlas ad platform to the rising power of YouTube stars and where brands fit in all this craziness, digital and social change are the new norm. So what to do?

That's what will be chewed over in close to 300 events over four days, expected to draw 100,00 brand marketers and ad professionals for sessions ranging from “Are We There Yet? The Journey From TV to Total Video” to “The Great Debate: Linear TV, ‘Tried and True’ or ‘So Over You’?” and “The New Generation of TV Advertising Is Streamed,” “Advertising’s Gold Rush: Online Video,” “Digital Video: Disrupting Cross-Media Measurement” and “Programmatic TV: Advertising’s Next Great Frontier.” [Click here for Day One highlights.]

With YouTube’s revenue from video advertising predicted by eMarketer to rise 39 percent this year from last year, increases in digital ad spend, the result of consumer video consumption, are seemingly causing a significant decline in spend for traditional TV time.Continue reading...

retail watch

Downward Dude: Lululemon is Opening a Men’s Store in New York

Posted by Mark J. Miller on September 25, 2014 01:15 PM

Women are still the dominant buyers of yogawear manufacturer Lululemon’s gear, but men are coming on so strong that the company is opening its first men’s-only store in an area that seems to be a hotspot for brands these days: New York's Soho district.

In its most recent quarterly report, the sale of men’s apparel at its stores rose 5 percent from the same period last year, Fortune reports. That comes on the heels of a 9 percent increase in the first quarter. Meanwhile, same-store sales dipped slightly in the first half of the year compared with the first half of 2013, while overall, the second quarter was better than expected.  

As Fortune points out, Americans doing yoga has gone up from 15.8 million in 2008 to 20.4 million in 2012, but only 18% of these yoga mat warriors are male. Of course, those who purchase Lululemon apparel aren’t required by law to do yoga in them so perhaps males have been attracted to the company for other reasons. Or perhaps it is simply Lulu’s female shoppers picking up a few things for their husbands and boyfriends.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements