Best Global Green Brands 2014

that's entertainment

Central Perk Pops-Up for Friends' 20th Anniversary

Posted by Sheila Shayon on August 28, 2014 02:34 PM

It's hard to believe it’s been a decade since the iconic sitcom Friends ended a ten-season run. In honor of the beloved sitcom’s 20th anniversary—it premiered September 22, 1994—a replica of the show's iconic "Central Perk" coffee shop will be opening in Manhattan's SoHo neighborhood September 17 for one month.

The pop-up is a collaboration between Warner Bros. and Eight O' Clock Coffee, which will also serve up a limited-edition Central Perk Roast for the occasion for free. 

Visitors to the pop-up can expect special appearances by James Michael Tyler, aka "Gunther"; photo ops with the actual orange couch from the show; in-store performances similar to Phoebe’s improvised songs like Smelly Cat; and contests and giveaways with prizes including Friends on Blu-ray, a DVD of all 10 seasons and Central Perk Roast samples.Continue reading...

retail watch

Rent the Runway Sets Up (Permanent) Shop in New York's Flatiron

Posted by Brittany Waterson on August 18, 2014 11:26 AM

Rent the Runway, the unique startup turned major e-commerce success that "rents" designer dresses and accessories for a fraction of the retail price, is opening its first permanent brick and mortar location in New York's Flatiron district. Opening September 3, the store will host over 200 designers and an ever-changing selection of hundreds of dresses and accessories. 

Founded in 2009 by Harvard Business School alum Jennifer Hyman and Jennifer Fleiss, the site offers up designs from Diane von Furstenberg, Moschino, Kate Spade and more on its online platform. But as omnichannel retail becomes increasingly important to sustained success, Rent the Runway is joining brands like Birchbox, Warby Parker and Kate Spade Saturday in opening physical retail stops to capture consumer attention.Continue reading...

retail watch

Birchbox Scores with First Brick and Mortar Store

Posted by Brittany Waterson on July 17, 2014 01:52 PM

Color this beauty blogger impressed. I finally got a chance to visit Birchbox, the beauty subscription service and e-commerce site, at the brand's first brick-and-mortar retail store, which opened in New York last week. Located in Soho, the store includes a curated product assortment from 250 brands. Birchbox joins brands like Warby Parker and Bonobos in making the leap from exclusively online ventures to physical stores.

Birchbox launched in 2010 and has grown rapidly with a goal of redefining the retail process by offering customers a way to try and experience the best beauty products on the market. Birchbox offers monthly subscriptions, in which customers are sent boxes containing sample-sized beauty products, in addition to an e-commerce site where all the products are available for purchase. The brand tested pop-up locations in New York and the Hamptons before making the leap to a permanent residency.Continue reading...

World Cup Daily

Samsung and Hyundai Score World Cup ROI Goooal!

Posted by Sheila Shayon on July 16, 2014 07:55 PM

As the dust settles on the 2014 FIFA World Cup, Samsung and Hyundai are both touting the ROI of their respective social media campaigns.

The final piece of Samsung’s Galaxy 11 campaign, Tuesday night's commercial debut of #GALAXY11: The Match Part 2, a follow-up to June's The Match Part 1, concludes the futuristic campaign featuring soccer superstars like Cristiano Ronaldo, Mario Gotze, Lionel Messi and Wayne Rooney using Samsung devices and technology in their training—and ultimate defeat of alien rivals.

According to the Wall Street Journal, the 10-month soccer-themed campaign (featuring products including the Galaxy S5 smartphone, Gear 2 watch and Gear Fit fitness tracker) has racked up more than 150 million video views, 4.7 million engagements on social channels and 5 million visits to the Galaxy 11 website.

It’s a departure for the Korean company, which has traditionally relied on TV advertising but began paying closer attention to social media to reach consumers after the 2012 Olympics in London.Continue reading...

brand makeovers

Hello, Bélo: Airbnb Brings Its New Brand Identity Home

Posted by Mark J. Miller on July 16, 2014 03:55 PM

Surely, many Airbnb users tidy up their places for incoming guests, and now the controversial service is doing the same with the launch of a new brand identity and user experience. 

Launched in 2007, Airbnb has grown to accommodate millions of travelers in nearly 200 countries, capitalizing on the growth of the sharing economy. But Airbnb's success hasn't been without controversy, namely legal spats in cities that say the company avoids hotel taxes and violates housing agreements.  

All that aside, Airbnb is pushing forward into new markets with its refreshed brand and tagline, "Belong Anywhere." In a livestreamed event, Airbnb detailed its new logo, a symbol it's calling a "Bélo," along with a redesigned website and mobile experience that “make it easier for users to find the information that they need while also making listings on its platform more appealing,” TechCrunch reports.Continue reading...

brand news

Brand News: Kellogg's, Aereo, GM and more

Posted by Dale Buss on June 26, 2014 09:41 AM

TOP STORIES

Kellogg's opens Recharge Bar with special branded concert from The Roots. 

Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.

GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well. 

IKEA raises minimum wage at US stores.

P&G aims to change what it means to be “like a girl” with Always campaign.

MORE BRAND NEWS

Carnival foresees end to cheap Caribbean cruises.

Chipotle angers Texas agricultural industry over Australian beef imports. 

Darden shifts focus to Olive Garden update.

Del Taco parent is exploring sale of chain.

El Pollo Loco files for $100 million IPO.Continue reading...

chew on this

Shake Shack Celebrates a Decade of Delicious with Food, Music and Fun

Posted by Mark J. Miller on June 10, 2014 05:33 PM

Ten years ago, a fast-casual phenomenon known as Shake Shack opened its door for the first time in New York City, setting off a decade of soaring sales and worldwide expansion.

With locations spread around the world including WashingtonMoscow, Abu Dhabi, London, four locations in Istanbul and eateries throughout the Middle East, with Las Vegas and others to open later this year, Shake Shack is the gourmet burger joint of choice for many.

Launched out of a hot dog cart during the redevelopment of Madison Square Park, Chef Danny Meyer (of Union Square Hospitality Group fame) jumped at the chance to open up a food kiosk in the park, and to this day, customers wait upwards of an hour to get their burger and shake fix (thankfully, there's a Shack Cam to monitor the queues at the flagship).

Additional locations are seeing the same success as the park location, with CNBC estimating that, as of 2010, each location was bringing in $4 million in profit annually compared to McDonald's, whose average franchise brings in $2 million in profit. 

To commemorate the brand's decade of success, Shake Shack is staging a "Decade of Shack" celebration this week.Continue reading...

brand news

Brand News: Apple/Beats, Pepsi Max, Samsung Wearables and more

Posted by Shirley Brady on May 29, 2014 08:29 AM

TOP 5 STORIES

Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.

Samsung announces prototype Simband personal health tech monitor with open cloud service.

BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.

Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.

Fender names U2's Bono and the Edge to its board.

MORE BRAND STORIES

Amazon tells customers to shop elsewhere in Hachette spat.

AriZona iced tea brand founders fight over brand value in court.

BlackBerry CEO defends strategy.

Bridgestone set to become Olympics sponsor.

Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...

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