Posted by Shirley Brady on November 20, 2014 05:05 PM
Nike today opened its first women's-only store—in Newport Beach, Calif.—a week ahead of lululemon athletica opening its first men's-only store—on the opposite coast, in New York—on Black Friday.
The move makes sense given that Nike expects its women's business to grow to $7 billion annually by 2017, from about $5 billion currently.
Its second women’s-only store will follow quickly, opening on Nov. 29—not in the U.S. but in Shanghai, China, the only women's stores it has announced so far.Continue reading...
Posted by Sheila Shayon on November 7, 2014 03:59 PM
China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.
Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.
Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...
Posted by Sheila Shayon on November 4, 2014 01:42 PM
J.Hilburn has become one of the fastest-growing custom menswear brands in the world with a direct-to-consumer business model. But to capture even more of its potential, they’ve opened a pop-up store in Manhattan at the trendy Refinery Hotel, running through November 15th.
The New York-based custom apparel line—founded in 2007 by ex-Wall Streeters Veeral Rathod and Hil Davis—has sold more than 500,000 custom shirts across 48 U.S. states, and will deliver over 40,000 made-to-measure suits in 2014 alone.
The brand's promise is a custom experience for every man who shops with them. “We sell a value proposition, personalized fit and luxury products,” Davis told the New York Times back in 2011. “Retail is about customer transactions. It should be platform-agnostic.”Continue reading...
Posted by Mark J. Miller on October 14, 2014 05:05 PM
Brooklyn has been America’s hipster heaven for a few years now and its organic, locally-sourced shine that once lit up the globe has started to lose a tiny bit of its luster, just as Seattle, Austin, and Portland have before it. Part of the issue is that the Brooklyn name has become ubiquitous.
As the Wall Street Journal notes, a Paris restaurant was called “très Brooklyn” back in 2012 as a compliment but now the term is being used to compliment “men’s hats, socks, pedal bikes and McDonald’s hamburgers,” according to the restaurant’s chef, Braden Perkins.
Now Brooklyn's brand stewards are doing what they can to curtail international burnout on the borough.Continue reading...
Posted by Shirley Brady on October 9, 2014 03:37 PM
AmazonFresh grocery delivery trucks have been spotted around Manhattan, even though the service is officially only available in Seattle, Los Angeles and San Francisco areas. Now Amazon is preparing to open its first brick-and-mortar store in the Big Apple, and just in time for the holidays.
According to the Wall Street Journal, its New York store—which may serve as part showroom for Amazon's family of digital devices, from Kindle e-readers and Fire smartphone to the Fire TV set-top box—will open at 7 West 34th Street.
A top-riser on Interbrand's just-released 2014 Best Global Brands report at #15, the move would mark a landmark foray into physical retailing for the global e-commerce giant, which is often cited for encouraging "showrooming" that takes business away from brick-and-mortar retailers.
It's opening its own showroom and storefront in a retail site (take a peek below) that's located across the street from the Empire State Building, a tourist-filled area, while the building's loading docks will enable easy access for delivery trucks.Continue reading...
Posted by Sheila Shayon on October 2, 2014 02:12 PM
Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...
and now, a word from our sponsor
Posted by Shirley Brady on September 30, 2014 06:09 PM
The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:
• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...
and now, a word from our sponsor
Posted by Shirley Brady on September 29, 2014 07:32 PM
Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...