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New York's Target Too Pop-Up Gallery: The Art of Thinking Outside the Big Box

Posted by Katie Conneally on March 27, 2015 07:35 PM

What’s a better way to make your brand be seen as high-brow and high-tech than to open a gallery in New York City’s arty Chelsea neighborhood?

That’s exactly what Target’s doing with its limited-time Target Too “brand experiment,” which brings brands found in Target stores together with high tech and chic design.

At a gallery pop-up installation that opened this week just off the High Line in Manhattan, visitors are “encouraged to download a mobile app that will transform the 12 murals, displays, sculptures and interactive stations into a design-meets-digital experience.”Continue reading...


Sign of the Times Square: Toys "R" Us is Closing Iconic New York Store

Posted by Sheila Shayon on March 18, 2015 01:12 PM

It’s a sad day for kids (if not weary parents) as Toys "R" Us prepares to shutter its 110,000-square-foot flagship retail store in the heart of Times Square, New York, by February.

Crowded and chaotic, the Broadway location has been one of New York's biggest tourist attractions for visitors with tots in tow since opening in Nov. 2001.

To be sure, there are thrills aplenty at the 16-year-old store, from the giant animatronic T-Rex and life-size Barbie dollhouse to the Superman holding up a car, giant LEGO creations, remote-controlled planes buzzing overhead and 60-foot-high ferris wheel. In short, it feels like a theme park as store.

But now, following a soft holiday season, it's simply got too much store, and may be broken up into numerious retail spaces as it hunts for a new home. Continue reading...

chew on this

Chick-fil-A Cozies Up to Macy's for First New York Store

Posted by Dale Buss on March 11, 2015 05:06 PM

When Chick-fil-A opens its first full-service outlet in New York City this summer, it will soon learn whether typical customer enthusiasm for its food can overcome the cultural hostility associated with its brand.

To date, the brand known for its tasty chicken sandwiches and advertising featuring cows pleading "Eat Mor Chikin" has only a single tiny outpost in Manhattan, located in a dining hall at New York University.

The Atlanta-based chain, now America's chicken sales leader, will open a 5,000-square-foot store near Macy's, at the corner of Sixth Avenue and West 37th Street north of Herald Square.Continue reading...


Minding the Store: Apple Watch is Upgrading the Brand's Retail Experience

Posted by Mark J. Miller on February 24, 2015 07:07 PM

Fans of Apple have been anxiously awaiting the debut of Apple Watch since the wearable device was announced in September and quickly became one of TIME's best inventions of the year before it even launched.

Their dreams are finally about to become a reality in April, and the world's most valuable brand is getting ready for the expected onslaught of consumers—and the fulfillment of Steve Jobs's love affair with watches, dating back to Breitling's brushed steel influence on the brand's early design.

And if you thought Apple's retail locations already embody the ne plus ultra in cool minimalist design, just wait to see what's in store to showcase the more premium, luxury offering that Apple Watch will bring to its product lineup.Continue reading...

follow the money

Bitcoin Watch: NYC <3 BTC?

Posted by James Mueller on February 17, 2015 05:05 PM

New York State is already poised to be the first state to establish Bitcoin-specific financial regulations, but will its largest city further legitimize the controversial cryptocurrency by joining the ranks of those that accept it as payment? New York City councilman Mark Levine is proposing just that, citing as motivators the potential savings on credit card fees, and the hope of attracting tech talent.

New York is not alone in its curiosity. Many companies have experimented with Bitcoin in the last year, including Microsoft, Dell, and Newegg. Almost all of these, however, don't ever touch Bitcoin directly, instead using a payment processor, Bitpay or Coinbase, to immediately transform a customer's Bitcoin payment into dollars. Overstock.com, meanwile, not only accepts BTC in partnership with Coinbase, but also allows its employees to be paid in it.

Many skeptics are wary of Bitcoin, however, and not without reason: the Consumer Financial Protection Bureau lists hacker vulnerability, lack of protections, high cost, and fraud risk as dangers to be aware of.Continue reading...

now hear this

Mind the Gap (and Your Manners): New York's Winking MTA Courtesy Campaign

Posted by Darcy Newell on February 11, 2015 07:50 PM

Riding the subway is a uniquely New York experience—and subway advertisements are a unique way for brands to connect with and build relationships with the city’s residents. 

Brands like Seamless and Manhattan Mini Storage are old hands at this tact, keying into the New York experience with empathy and wit, while newer brands like Oscar Healthcare and Snapple are eager to show that they, too, understand the passions and plight of Big Apple citizens.  

The latest brand to take this approach? The MTA itself.Continue reading...


Is Old Spice Lost in the Woods With #NatureFacts Fresher Campaign?

Posted by Shirley Brady on February 5, 2015 12:39 PM

Old Spice Nature Facts

Old Spice has released its latest batch of wacky ads—tagline: "Smell as great as nature is" / hashtag: #naturefacts—as you can watch below.

The ads are promoting the new Fresher collection, which bears back-to-nature names such as Nest, Log, Roar, Woods and (evoking a more tropical forest) Coconut.

Old Spice brand director John Sebastian describes the desired effect on the Old Spice customer in a press release: Continue reading...

in the spotlight

Cat Cafés Offer Cuddling, Experiential Marketing to Feline-Loving Consumers

Posted by Sheila Shayon on December 16, 2014 11:11 AM

The latest in adorable obsessions (and experiential marketing)? Cat cafés are spreading like wildfire.

The "paws marketing" concept began in Asia in the '90s as an antidote to small apartments with no-pet restrictions: Cafés that let customers interact with cats without making the long-term commitment of getting their own. Currently, the model has extended beyond Japan, South Korea and China to Europe, the Middle East and the U.S. The country's first permanent (vs. pop-up) cat cafés opened in New York City and the San Francisco, CA, area this fall.

At the just-opened Meow Parlour in New York's Lower East Side, cat lovers can schedule visits (advanced booking is required) in half-hour increments starting at $4. “You can rent time to access to our space, where we have adoptable free roaming cats. You can come for as little as half an hour so you can just pet the cats or stay for up to five hours where you can use our free wi-fi while a cat naps next to you,” the website says.

Co-founded by Christina Ha and Emilie Legrand, the café's cats are from KittyKind, an all-volunteer, no kill rescue group located in NYC. Human food can be purchased next door at Meow Parlour Patisserie.Continue reading...

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