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Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

that's entertainment

Gabba Gabba Trademark: CBGB Takes Its Brand Global

Posted by Mark J. Miller on September 29, 2014 01:39 PM

CBGB, the legendary graffiti-covered New York punk rock club that was so influential that its awning is in the Rock ‘n’ Roll Hall of Fame, may have closed its doors in 2006 (to become a John Varvatos store with hints of its notorious past intact) but its brand lives on.  

Originally created to feature "Country, Bluegrass and Blues (and Other Music For Uplifting Gormandizers)", CBGB's (as it was better known) was a home of sorts for New York’s best punk rock and new wave acts, such as the Ramones, Talking Heads and Blondie—before a rent dispute caused the place to shut down in 2006 with a final concert by Patti Smith.

But it took only a few years for the CBGB channel to launch on iHeartRadio, an annual music festival to debut, and for merchandise featuring its iconic logo to evolve from t-shirts and sweatshirts to baby bibs and onesies.

Now it's poised to go worldwide, thanks to a new licensing deal with Epic street cred.Continue reading...

in the spotlight

Advertising Week New York: All About Change—and Changing the Channel

Posted by Sheila Shayon on September 29, 2014 12:13 PM

Advertising Week 2014 kicks off today in New York, and (once again) the focus will be all about the shifting tides of marketing budgets from traditional TV advertising to all things digital—particularly all things mobile. From programmatic buying to Facebook's new Atlas ad platform to the rising power of YouTube stars and where brands fit in all this craziness, digital and social change are the new norm. So what to do?

That's what will be chewed over in close to 300 events over four days, expected to draw 100,00 brand marketers and ad professionals for sessions ranging from “Are We There Yet? The Journey From TV to Total Video” to “The Great Debate: Linear TV, ‘Tried and True’ or ‘So Over You’?” and “The New Generation of TV Advertising Is Streamed,” “Advertising’s Gold Rush: Online Video,” “Digital Video: Disrupting Cross-Media Measurement” and “Programmatic TV: Advertising’s Next Great Frontier.” [Click here for Day One highlights.]

With YouTube’s revenue from video advertising predicted by eMarketer to rise 39 percent this year from last year, increases in digital ad spend, the result of consumer video consumption, are seemingly causing a significant decline in spend for traditional TV time.Continue reading...

retail watch

Downward Dude: Lululemon is Opening a Men’s Store in New York

Posted by Mark J. Miller on September 25, 2014 01:15 PM

Women are still the dominant buyers of yogawear manufacturer Lululemon’s gear, but men are coming on so strong that the company is opening its first men’s-only store in an area that seems to be a hotspot for brands these days: New York's Soho district.

In its most recent quarterly report, the sale of men’s apparel at its stores rose 5 percent from the same period last year, Fortune reports. That comes on the heels of a 9 percent increase in the first quarter. Meanwhile, same-store sales dipped slightly in the first half of the year compared with the first half of 2013, while overall, the second quarter was better than expected.  

As Fortune points out, Americans doing yoga has gone up from 15.8 million in 2008 to 20.4 million in 2012, but only 18% of these yoga mat warriors are male. Of course, those who purchase Lululemon apparel aren’t required by law to do yoga in them so perhaps males have been attracted to the company for other reasons. Or perhaps it is simply Lulu’s female shoppers picking up a few things for their husbands and boyfriends.Continue reading...

auto motive

Luxury-Craving Cadillac Exits Detroit for Global HQ in New York

Posted by Dale Buss on September 23, 2014 02:27 PM

From Park Avenue to Madison Avenue, New York is home to the largest concentration of high net worth individuals in North America. So why wouldn't an ambitious US premium brand want to be headquartered there?

That's exactly what Cadillac President Johan de Nysschen was thinking when he persuaded the General Motors brain trust to allow him to break the brand free from its Detroit roots and move the global Cadillac headquarters to NYC's tony Soho district. GM announced today that it's expanding Cadillac into a separate business unit as part of a "strategic realignment" for its flagship brand that also includes the creation of a Cadillac "leadership council" headed by de Nysschen.

"There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York," de Nysschen said in a GM press release. "Establishing our new global headquraters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experences with premium-brand consumers and develop attitudes in common with our audience."Continue reading...

branding together

Cup of Joey: Eight O'Clock Coffee and Warner Bros. Celebrate 20 Years of Friends

Posted by Elisabeth Dick Oak on September 23, 2014 12:34 PM

Before you even walk into the new Central Perk pop-up at the corner of Lafayette and Broome Streets in New York City, the first thing you notice is the line stretching around the block. On opening day, nearly 1,500 curious New Yorkers and fans from Australia, Brazil, Chile, China, England, France, Germany, Ireland, Israel, Germany and the Philippines queued up to get their Friends fix and gulped 1,060 free cups of Eight O'Clock Coffee. 

Once inside, you feel as if you've entered a mini-museum. The walls are plastered with photos. Mannequins model costumes from the show. Glass cases display memorabilia such as Ross's "Science Boy" comic book, Monica's engagement ring and Joey's Soap Opera Digest cover issue.

While the pop-up is not an exact replica of the show's Central Perk coffee shop, guests are invited to get their pic snapped on the original pumpkin-colored couch (was it really that orange?) and even meet actor James Michael Tyler, who played barista Gunther on the show.Continue reading...

in the spotlight

+Pool Makes a Splash with Branding-First Concept

Posted by Katie Conneally on September 17, 2014 02:59 PM

It seems like everyday there’s a new tech startup in the news, a new cool project to back on Kickstarter or a new worthy cause to donate to. But with this abundance of new ideas, it’s easy for the average consumer, investor or donor to become overwhelmed. To combat this new idea fatigue, some startups and projects are getting smart about branding their ideas to stand out—sometimes even before they have a physical product or prototype to tout.

+Pool, a concept for a swimming pool that floats in New York’s East River, is an example of how early branding can play a role in future success. From its debut on Kickstarter in 2011, the +Pool idea ("the world's first water-filtering, floating pool") quickly gained traction and supporting, raising $41,000 to explore filtration materials. Another Kickstarter campaign in 2013 netted over $250,000 to build a test pool to bring the concept, called Float Lab, to life.Continue reading...

bc q&a

Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss

Posted by Brittany Waterson on September 12, 2014 12:14 PM

A week after opening its first permanent brick-and-mortar store in its hometown of New York, Rent the Runway’s newest venture is already a huge success and it's clear that the start-up, which allows customers to “rent” designer dresses and accessories online, is at the height of its fashion game. 

Incorporating lessons learned from its previous pop-up boutiques at Henri Bendel New York and the Cosmopolitan hotel in Las Vegas, foot traffic at its new flagship has been steady since the day it opened (20 minutes ahead of schedule to accommodate fans waiting at the door).

Located just off Fifth Avenue in Manhattan's Flatiron District, the store is the first physical embodiment of its recently refreshed logo and new navy and blush color palette. There are now plans in the works to follow up with a store near Washington, D.C., with more locations under consideration.

brandchannel chatted with Jenny Fleiss, co-founder of Rent the Runway, at RTR's Fashion Week celebration at its new Flatiron District store to discuss bringing a digital brand to life, what customers really want in an omnichannel retail experience and what's next.Continue reading...

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