fashion therapy

NYC Takes a Page From Reality TV With Project Pop-Up

Posted by Mark J. Miller on January 30, 2012 10:01 AM

Plenty of “reality” competitions are filmed in New York City, but now the city is producing one of its own. To help draw more young fashion designers to the Big Apple, the city has taken a page from Project Runway and created the Project Pop-Up project.

The Big Apple is putting up $175,000 to sponsor an annual competition that will give the winner pop-up shops in Manhattan to sell his or her wares. The whole thing was dreamed up the New York City Economic Development Corporation (NYCEDC) in partnership with a trio of fashion-industry bigwigs: designer Diane von Furstenberg, who is also president of the Council of Fashion Designers of America; Macy’s CEO Terry Lundgren; and Theory CEO Andrew Rosen.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements