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in the spotlight

ASICS Cheers on New York City Marathon with Transit Experience

Posted by Mark J. Miller on November 3, 2011 10:01 AM

There are 45,000 dreamers who will hit the New York City streets on Sunday morning, determined to cross the finish line of a 26.2 mile jog through the five boroughs on one of the city’s most celebratory days: The ING New York City Marathon day.

While you know where you’ll find all of them on Sunday, it is also likely that you’ll find most of them in the Columbus Circle subway stop at some point this week. It's the closest MTA stop to where runners need to pick up their numbers and free T-shirts and it’s not that far from where the race finishes up in Central Park as well. In 2008, the stop had 20 million people pass through it, according to Second Avenue Sagas.

Sensing an opportunity, sneaker manufacturer ASICS has taken over the subway stop this week, giving both runners and casual observers plenty to look at.Continue reading...

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