Posted by Shirley Brady on July 14, 2014 08:51 PM
The campaign: Nike's Jordan Brand pays respect to retiring New York Yankees captain Derek Jeter in "RE2PECT," a star-studded "tip of the cap" to retiring New York Yankees captain Derek Jeter (and so-called for his jersey number). Cameos include Michael Jordan (of course) along with Tiger Woods, Jay Z, Spike Lee, Billy Crystal, Rudy Giuliani, Joe Torre, Phil Jackson, Carmelo Anthony, and baseball rivals the Boston Red Sox and the New York Mets.
The pitch: "No matter what hat you wear, tip it to The Captain. #RE2PECT"
The response: 1.2 million YouTube views (and counting) in the first 12 hours.
Watch the video, which will debut on TV during Tuesday's All-Star Game—Jeter's 14th and last—below.Continue reading...
Posted by Abe Sauer on May 28, 2012 11:55 AM
Film: Men in Black 3
Total Products/Brands Spotted: 22
Standout Placement: Ford Taurus
Most Memorable Placement (positive): Glamour magazine
Most Memorable Placement (negative): Ford Taurus
Overall Product Placement Integration Grade (1-10): 5
Comments: Continuing the trend we noted a year ago with X-Men: First Class, the third installment in the Men in Black franchise — the world's new #1 movie — sets a good position of its action (and its viral marketing) decades back, cashing in on the 1960s craze. This setting allows for period-appropriate product placement such as one for Hamilton watches and placement gags involving Glamour magazine, Rolaids, the New York Mets and Viagra.
But the real star of the show is Ford, which is once again launching its Taurus with a sci-fi film.Continue reading...
Posted by Dale Buss on May 2, 2012 09:00 AM
Facebook faces doubts by advertisers as it gears up for IPO roadshow.
Lifetime unveils new logo and tagline.
BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.
Apple files for touch-based music-sharing patent.
CNN delivers lowest monthly ratings in a decade.
CVS succeeds in grabbing drugstore customers from Walgreens.
Chesapeake Energy board crimps CEO's power.Continue reading...
sports in the spotlight
Posted by Barry Silverstein on October 6, 2011 06:00 PM
In the professional sports world, it's pretty easy to identify who's up and who's down by whether they win or lose. But when it comes to the actual value of a sports brand, winning has a different definition: It's based on the revenue a sports team or an individual athlete generates.
Forbes magazine has been analyzing the value of sports brands for three years now. The latest edition of the "Forbes Fab 40" values the top ten names in sports in four distinct categories: athletes, teams, events and businesses.
Leading the list of money-making athletes is the famous (and more recently infamous) Tiger Woods, whose brand is on the comeback trail with this week's major endorsement by Rolex.Continue reading...
Posted by Dale Buss on June 2, 2011 09:00 AM
Acer sees stock tumble after questionable financial audit.
Amazon rolls out Groupon rival, Amazon Local.
American Airlines and Orbitz forced to play nice.
Android assails Nokia in Europe.
Anthony Weiner's Twitter scandal continues.
Asos bottom line dinged by warehouse move.
Audi sued for allegedly using Eminem's Chrysler ad music.
Borders sees bidder emerge also with Michigan roots.Continue reading...
brand and bottle
Posted by Barry Silverstein on March 24, 2011 05:00 PM
When the New York Mets start the new baseball season at Citi Field, they'll be offering their fans the customary goodies — hot dogs, beer, peanuts. But they'll also be providing an unexpected treat — quality wine.
It's all because of revolutionary packaging. Last November, Vino Solo, a wine uniquely packaged in a plastic bottle with its own attached drinking flute, was introduced in the US, and it turns out it's a perfect fit for baseball stadiums and other large venues. The packaging has the added advantage of being one-sixth the weight of glass and it's recyclable.
Andrew McMurray, VP of Zachys Wine & Liquor in Scarsdale, New York, is part of a consulting team that works with the New York Mets. He said of the wine, "Cracking the code for getting a high-quality glass pour that is easy to handle, serve and consume in a general concession setting has been a challenge for us since day one," he commented. "The Vino Solo package answered that dilemma in one fell swoop."
Mets fans will enjoy a specially created version of Vino Solo under the "Fin" label, a Chardonnay and a Cabernet Sauvignon, both from California.Continue reading...
Posted by Abe Sauer on February 15, 2011 05:00 PM
It's come to be derided as a "Hallmark holiday," a day manufactured not to put lovebirds together, but to separate a boob from his money (or in the case of couples with joint accounts, their money). Ah, romance is dead, or so cynics would say.
But brands are increasingly using creative approaches to make the day more than the stereotypical pink hearts and roses. Yes, Teleflora's Vanetine's Day-themed Super Bowl commercial may be hard to beat, but below, we share some love for brands that creatively tackled Valentine's Day this year.Continue reading...
Posted by Dale Buss on February 2, 2011 09:00 AM
ABC loads up on high-profile drama pilots.
Amazon is reportedly developing a subscription web video service to take on Netflix.
BMW, Peugeot form joint venture for developing hybrid technology.
BP faces US inquiry on alleged gas market manipulation.
Cold Stone Creamery adds hot desserts.
Fox boosts promotion of its own shows during Super Bowl.
Gap names new CMO, North American head and agency.
Google will demo Android Honeycomb today; outgoing CEO, Eric Schmidt, weighs book offers.Continue reading...