Posted by Dale Buss on April 25, 2013 09:15 AM
JCPenney hires Y&R to help with marketing turnaround.
Fiat weighs listing on New York Stock Exchange and considers IPO after it completes merger with Chrysler.
Amazon develops device to stream video to homes.
Burger King expands delivery service.
Carfax hit with antitrust suit by dealerships.
Dr Pepper Snapple finds RC Cola Ten success a pleasant surprise.
Fisker Automotive takes bludgeoning on Capitol Hill.Continue reading...
brand vs. brand
Posted by Dale Buss on April 11, 2013 04:45 PM
Ladies, this is not your mother's weight-loss plan! Weight Watchers—which also lately has taken aim at men—and Slim-Fast are overhauling their approach to marketing in more significant ways than ever, as the dieting industry continues to grow but also has welcomed new forms of competition.
Slim-Fast's new approach is the more striking one, perhaps because the Unilever-owned brand has been dwindling steadily for years since it was synonymous with weight-loss products. Its new "Get What You Want" advertising campaign communicates the real reason women want to lose weight, and it has to do with sex appeal, not health and fitness.Continue reading...
in the spotlight
Posted by Mark J. Miller on May 14, 2012 02:54 PM
NYSE Euronext today unveiled a new logo, an abstract vision of the globe that “visualizes the concept of unlocking the potential of our worldwide community," according to Euronext’s global head of marketing, Marisa Ricciardi, in a blog post.
"Our company has transformed dramatically over the course of the last five years, so we’re rolling out a new brand identity that better represents both our position today, and our direction for the future," she adds.
The vibrant blue and green colors represent “growth and optimism,” Ricciardi notes. The lighter hues, meanwhile, “convey our commitment to transparency, and the bolder colors recall our storied historical role in developing the world economy."Continue reading...
Posted by Anthony Zumpano on January 19, 2010 11:52 AM
Borders better start selling those Kobo e-readers. The beleaguered bookseller posted yet another loss in holiday sales, this time a 14 percent drop for 2009.
Ron Marshall, the CEO of Borders Group, which also owns the Waldenbooks brand that’s slowly dying at a mall near you, announced that the chain would be focusing more on higher-margin items such as children’s books and avoiding music and video products. He also delivered the CEO-worthy observational nugget that the brand, "must intensify our focus on creating and delivering a shopping experience that delivers profitable sales."
Well, duh.Continue reading...