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cause marketing

With No Trademark Protection, Ice Bucket Challenge is Open to All

Posted by Mark J. Miller on September 2, 2014 05:12 PM

Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.

“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.

The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...

brand news

Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM


Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.


Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

sports in the spotlight

MLB, Fox Hope Boozed Up Jeter Fans Boost All-Star Game Stats

Posted by Mark J. Miller on July 15, 2014 04:00 PM

Major League Baseball and Fox are doing all they can to boost viewership of tonight's All-Star Game in Minneapolis.

The number of fans tuning in has dropped 25 percent in the last five years, with the number hitting only 8 million last year, according to the Motley Fool. Couple that with low ratings in recent years for the World Series and analysts are starting to wonder if consumers still care about baseball like they used to. 

"This question gets asked every year," Fox Sports President Eric Shanks said in a conference call, according to the Chicago Tribune. "It's nothing new." 

But what is new is the event's format for the Home Run Derby, which this year was extended to two nights. The Derby traditionally garners impressive viewership, with more fans tuning in last year than any NBA playoff game on ESPN.Continue reading...

sporting brands

RE2PECT: Nike, Celebrities and Fans Tip Hats to Jeter

Posted by Shirley Brady on July 14, 2014 08:51 PM

The campaign: Nike's Jordan Brand pays respect to retiring New York Yankees captain Derek Jeter in "RE2PECT," a star-studded "tip of the cap" to retiring New York Yankees captain Derek Jeter (and so-called for his jersey number). Cameos include Michael Jordan (of course) along with Tiger Woods, Jay Z, Spike Lee, Billy Crystal, Rudy Giuliani, Joe Torre, Phil Jackson, Carmelo Anthony, and baseball rivals the Boston Red Sox and the New York Mets.

The pitch: "No matter what hat you wear, tip it to The Captain. #RE2PECT"

The response: 1.2 million YouTube views (and counting) in the first 12 hours.

Watch the video, which will debut on TV during Tuesday's All-Star Game—Jeter's 14th and last—below.Continue reading...

brands under fire

MLB's Brewers, Yankees Ready to Face Brushback Over PED-Using Players

Posted by Dale Buss on February 28, 2014 02:47 PM

It felt good for Ryan Braun to sock a home run in his first at-bat of spring training games for the MLB's Milwaukee Brewers on Thursday. But it was the former National League MVP's first dinger in any Major League Baseball game in 9 months, so it also was a reminder of how far Braun and his personal brand still have to go in their efforts at redemption from the PED scandal he got tangled up in last year. 

The highest-profile participant in the growing scandal, of course, is Alex Rodriguez. The MLB has passed down an unprecedented 211-game suspension—then entire 2014 season—an action A-Rod appealed with several lawsuits (that were recently dropped) in his efforts to retain some semblance of dignity as one of the reigning biggest stars for one of the premier teams in pro sports, the New York Yankees. Fellow (unblemished) Yankees star Derek Jeter intends to retire after this year.

Another big star who's been whacked by his PED use is Nelson Cruz. The free-agent outfielder formerly of the Texas Rangers has signed a one-year, $8 million contract with the Baltimore Orioles after he served a 50-game suspension last year—a decision that has come under criticism from baseball purists.Continue reading...

sporting brands

Amid Ongoing Scandals, MLB Stands to Lose Best Brand Ambassador in Jeter

Posted by Mark J. Miller on February 13, 2014 07:10 PM

In a move that was bound to come, but surprising nonetheless, the New York Yankees' Derek Jeter announced he will be retiring after the 2014 baseball season. The all-star shortstop took to his Facebook yesterday to post a lengthy note to fans, telling them that he "could not be more sure" that the time is right. 

The announcement, a heartbreaking one for fans, may be even more disappointing for Major League Baseball. The League has been plagued by a persistent PR problem surrounding the use of performance-enhancing drugs by players, spoiling the careers of a number of star sportsmen and tarnishing the reputations of clubs and the league overall. But Derek Jeter wasn't one of them. In fact, he was the farthest thing from the MLB's problems—an ambassador to the masses that represented not just legendary athleticism, but poise in the face of constant media spotlight. 

It's an impressive feat for a man whose career was partially played alongside one of the League's latest and biggest foes—Alex Rodriguez. The Yankees third baseman, who has been embroiled in his own PED scandal for the last year or so, will not take the field in 2014 as part of a related suspension. And while the pair were on-field buddies and two of the most sought-after players in the League, Jeter never got mixed up with A-Rod's dealings.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

sporting brands

Yankees Bid Farewell to One of Sport's Greatest Brands

Posted by Mark J. Miller on September 27, 2013 01:08 PM

Failing to make a playoff bid, the New York Yankees will head into the offseason to ponder a question it hasn't had to think twice about in nearly 17 years: Who will be the closer? On Thursday night, the team, along with a sell-out crowd, bid farewell to legendary pitcher Mariano Rivera, who, after spending the entirety of his career with the famed organization, pitched his last inning at home in the Bronx. 

In 19 seasons, Rivera has earned more saves than any pitcher in MLB history, has pitched 141 postseason innings in which he only gave up 11 runs, and earned five World Series championships. He is the greatest closer who ever lived, and the Yankees and Major League Baseball have done their part to make sure he will be remembered as such.Continue reading...

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