Interbrand IQ: The Best Asian Brands Issue

rss

damage control

Nike Pulls “Boston Massacre” Shirts Intended for Yankee Rivalry in Bombing Aftermath

Posted by Mark J. Miller on April 22, 2013 11:41 AM

The folks at Nike are happy to pull in the bucks—$24.1 billion in the last fiscal year—thanks to the globe’s obsession with sports, but there is one product that the company isn’t interested in profiting from (at least for the time being).

Nike shirts marketed to New York Yankees fans with the phrase “Boston Massacre” emblazoned on them have been pulled from the market, according to ESPN’s Darren Rovell. Obviously, the shirts took on an unfortunate meaning in the wake of the bombing at last Monday’s Boston Marathon that left three dead and more than 150 wounded, some critically.Continue reading...

news you can booze

Craft Beer Fans Fight Back Against Big Beer Brews

Posted by Mark J. Miller on April 15, 2013 04:04 PM

Everyone wants a piece of the craft beer industry, from big beer brands to major league ball clubs. But these days, it's getting harder and harder to tell a true craft brew from ones just made to look the part. 

The most recent faux-craft siting occured at Yankee Stadium, where a vendor operating as "Craft Brew Destination" was in fact selling "craft" beers made by MillerCoors. Blogger Amanda Rykoff sounded off about the misinformation, noting MillerCoors beers (whether they're labeled craft or not) don't exactly fit into the Brewers Association’s definition of a craft brewer, which limits production to six million barrels or less and demands independent ownership. As NPR notes, the Yankees have been shamed into renaming the stand Beer Mixology Destination, a collection of words that mean pretty much nothing other than “Beer Here!”Continue reading...

celebrity brandcasting

Jay-Z Expands Brand, Adding "Sports Agent" Title With CAA and Yankee Coup

Posted by Mark J. Miller on April 3, 2013 02:04 PM

Jay-Z has sold about 50 million albums, won 17 Grammys, is worth almost $500 million and can well afford his own "gentlemen's club" and nightclub, is the co-creator of the Rocawear fashion line, a part-owner of the NBA’s Brooklyn Nets and the Barclays Center stadium in Brooklyn, and happens to be married to Beyonce and the father of Blue Ivy Carter. 

So while he may be busier than your average Roca-a-fella, he's also making time for a brand new endeavor to stretch his business clout: becoming a sports agent.

The big news this week—via well-placed media clips in the Wall Street Journal and New York Times—is that Jay is opening his own sports agency, snagging New York Yankees second baseman Robinson Cano away from the sport’s best-known and most-feared agent, Scott Boras, to be his first client.

Cano is in the final year of his current contract with the Yanks so whoever negotiates his next one, which will likely be worth more than $200 million, will be reeling in a whole lot of dough. It’s looking like the man who'll be hauling it is in none other than Hova himself.Continue reading...

brand news

In the News: HP, News Corp., Amazon and more

Posted by Shirley Brady on November 21, 2012 08:45 AM

In the News

HP CEO Meg Whitman pilloried over $8.8 billion start-up acquisition charge for Autonomy as stock plunges and former CEO comes out of woodwork.

News Corp. reportedly eyeing Simon & Schuster as add-on to HarperCollins and acquires 49% of YES Network as former newspaper execs charged with bribery. YES, meanwhile, extends Yankees TV rights through 2042.

Amazon unveils brand pages and looks to reinvent publishing model with Tim Ferriss book.

Apple products top kids' holiday wish lists, while spaceship-like campus delayed until 2016.

BlackBerry dropped by US agency over device reliability concerns.

Big Ten college sports conference brand could be diluted by eastern driven.

Darden CMO defects to Ruby Tuesday.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

doing good

New York Yankees Invite Fans to Help Support Virtual Stadium With Heart

Posted by Sheila Shayon on August 7, 2012 01:18 PM

New Yorkers are known for having big hearts (and, on occasion, big attitude and vocal chords to match) as they support their hometown teams. Now they're invited to "take a seat," regardless of team, and go to bat against cancer at the brand new M. Harf Stadium.

Haven't heard of the M. Harf Stadium with all the noise about the new Barclays Center home to the Brooklyn Nets getting ready to open? More than 350,000 seats are up for sale in this virtual (read: only only) stadium, which is co-sponsored by the New York Yankees, in a partnership designed to "Delete Blood Cancer."Continue reading...

brand news

In the News: Apple, New York Yankees, Skype and more

Posted by Dale Buss on July 25, 2012 09:02 AM

In the News

Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.

New York Yankees look to leverage Ichiro Suzuki's personal brand.

Skype founders break up as eavesdropping concerns arise.

American Airlines ready to evaluate merger possibilities.

Ann Taylor brings back Kate Hudson for fall campaign.

Canon cuts full-year outlook.

Caterpillar begins to wear down some unionists in strike.Continue reading...

sip on this

Coconut Water Draws Battle Line in the Cola Wars

Posted by Dale Buss on February 14, 2012 11:54 AM

Many argue that Coca-Cola overpaid substantially for a better-for-you beverage line when it bought Glaceau, and its Vitaminwater brand, for $4 billion in 2007. Yet the share of the bottled-water market enjoyed by Vitaminwater and its siblling Smartwater brand continues to grow in a category that has flattened out.

Coke would probably settle for a similar outcome as it moves to exercise its option to acquire a majority stake in Zico, the no. 2 brand of coconut water in the United States by sales, after purchasing a minority holding in the start-up for less than $15 million in 2009. Coke won't disclose the price of the option, but it probably isn't $4 billion.

Coconut water is emerging as another important front in the "cola wars" between PepsiCo and Coke, because just as Coke is moving in on Zico, PepsiCo is rolling out nationwide distribution of the No. 3 brand, O.N.E., after taking a majority stake in the brand in 2010.

Vita Coco, the No. 1-selling U.S. coconut water brand, has attracted celebrity endorsements by Rihanna, Madonna and the New York Yankees' Alex Rodriguez. It's controlled by founder Michael Kirban and Verlinvest, a Belgian investment firm, and more than doubled its revenue last year to nearly $100 million. That figure indicates a continued acceleration in growth of coconut-water sales because near the middle of that high-growth year, for the 52 weeks ended September 3rd, sales for the entire coconut-water segment in the U.S. were about $110 million — more than double the year-earlier figure of $54 million — according to SPINS, which provides sales data on nutritional and better-for-you foods.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein