sporting brands

Nike Named Most Valuable Sports Brand, LeBron James Most Valued Athlete

Posted by Mark J. Miller on October 7, 2014 10:57 AM

Score another victory for sports apparel maker Nike. The brand sits atop the latest Forbes Fab 40 list that rates the most valuable sports brands, teams, athletes, and events in the world.

With an estimated worth of $19 billion (up $1.9 billion from last year), Nike came out on top of the brands list followed by ESPN and adidas. Helping its cause, Forbes points out, is that the company has “almost 20% of athletic footwear market” around the world “and its stock price has outperformed the Dow Jones U.S. Footwear index by 50% during the past five years.”

The accolade comes as a new study suggests that Nike has been saving money by paying less than rivals Under Armour and adidas in its college sports deals.

As for athletes, it may seem like no shocker that Nike-sponsored LeBron James is in the top spot, but it is actually the first time he has been at the pinnacle.Continue reading...

sporting brands

Derek Jeter's Next Act: Publisher and Digital Storyteller

Posted by Mark J. Miller on October 1, 2014 11:13 AM

Derek Jeter’s charmed baseball career just ended on Sunday, but the 40-year-old is wasting no time before making his next move. He announced Wednesday the creation of The Players’ Tribune, a multimedia digital platform that will help pro athletes tell their stories.

"I do think fans deserve more than ‘no comments’ or ‘I don’t knows,’” Jeter (who calls himself founding publisher) wrote in a welcome note. “We want to have a way to connect directly with our fans, with no filter.”

Billed as "The Voice of the Game," the site won’t be filled with just pro baseball players, but star athletes from a variety of sports, a press release promises. The content will range “from first-person written features to videos, podcasts, photo galleries, polls and more, and will cover topics from sports commentary to lifestyle and popular culture.” The list of other athletes involved will be announced in the next few weeks.Continue reading...

cause marketing

With No Trademark Protection, Ice Bucket Challenge is Open to All

Posted by Mark J. Miller on September 2, 2014 05:12 PM

Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.

“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.

The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...

brand news

Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM

TOP STORIES

Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.

MORE BRAND NEWS

Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

sports in the spotlight

MLB, Fox Hope Boozed Up Jeter Fans Boost All-Star Game Stats

Posted by Mark J. Miller on July 15, 2014 04:00 PM

Major League Baseball and Fox are doing all they can to boost viewership of tonight's All-Star Game in Minneapolis.

The number of fans tuning in has dropped 25 percent in the last five years, with the number hitting only 8 million last year, according to the Motley Fool. Couple that with low ratings in recent years for the World Series and analysts are starting to wonder if consumers still care about baseball like they used to. 

"This question gets asked every year," Fox Sports President Eric Shanks said in a conference call, according to the Chicago Tribune. "It's nothing new." 

But what is new is the event's format for the Home Run Derby, which this year was extended to two nights. The Derby traditionally garners impressive viewership, with more fans tuning in last year than any NBA playoff game on ESPN.Continue reading...

sporting brands

RE2PECT: Nike, Celebrities and Fans Tip Hats to Jeter

Posted by Shirley Brady on July 14, 2014 08:51 PM

The campaign: Nike's Jordan Brand pays respect to retiring New York Yankees captain Derek Jeter in "RE2PECT," a star-studded "tip of the cap" to retiring New York Yankees captain Derek Jeter (and so-called for his jersey number). Cameos include Michael Jordan (of course) along with Tiger Woods, Jay Z, Spike Lee, Billy Crystal, Rudy Giuliani, Joe Torre, Phil Jackson, Carmelo Anthony, and baseball rivals the Boston Red Sox and the New York Mets.

The pitch: "No matter what hat you wear, tip it to The Captain. #RE2PECT"

The response: 1.2 million YouTube views (and counting) in the first 12 hours.

Watch the video, which will debut on TV during Tuesday's All-Star Game—Jeter's 14th and last—below.Continue reading...

brands under fire

MLB's Brewers, Yankees Ready to Face Brushback Over PED-Using Players

Posted by Dale Buss on February 28, 2014 02:47 PM

It felt good for Ryan Braun to sock a home run in his first at-bat of spring training games for the MLB's Milwaukee Brewers on Thursday. But it was the former National League MVP's first dinger in any Major League Baseball game in 9 months, so it also was a reminder of how far Braun and his personal brand still have to go in their efforts at redemption from the PED scandal he got tangled up in last year. 

The highest-profile participant in the growing scandal, of course, is Alex Rodriguez. The MLB has passed down an unprecedented 211-game suspension—then entire 2014 season—an action A-Rod appealed with several lawsuits (that were recently dropped) in his efforts to retain some semblance of dignity as one of the reigning biggest stars for one of the premier teams in pro sports, the New York Yankees. Fellow (unblemished) Yankees star Derek Jeter intends to retire after this year.

Another big star who's been whacked by his PED use is Nelson Cruz. The free-agent outfielder formerly of the Texas Rangers has signed a one-year, $8 million contract with the Baltimore Orioles after he served a 50-game suspension last year—a decision that has come under criticism from baseball purists.Continue reading...

sporting brands

Amid Ongoing Scandals, MLB Stands to Lose Best Brand Ambassador in Jeter

Posted by Mark J. Miller on February 13, 2014 07:10 PM

In a move that was bound to come, but surprising nonetheless, the New York Yankees' Derek Jeter announced he will be retiring after the 2014 baseball season. The all-star shortstop took to his Facebook yesterday to post a lengthy note to fans, telling them that he "could not be more sure" that the time is right. 

The announcement, a heartbreaking one for fans, may be even more disappointing for Major League Baseball. The League has been plagued by a persistent PR problem surrounding the use of performance-enhancing drugs by players, spoiling the careers of a number of star sportsmen and tarnishing the reputations of clubs and the league overall. But Derek Jeter wasn't one of them. In fact, he was the farthest thing from the MLB's problems—an ambassador to the masses that represented not just legendary athleticism, but poise in the face of constant media spotlight. 

It's an impressive feat for a man whose career was partially played alongside one of the League's latest and biggest foes—Alex Rodriguez. The Yankees third baseman, who has been embroiled in his own PED scandal for the last year or so, will not take the field in 2014 as part of a related suspension. And while the pair were on-field buddies and two of the most sought-after players in the League, Jeter never got mixed up with A-Rod's dealings.Continue reading...

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