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brand revival

It's Not Over 'Til It's Over: Newsweek to Return as 'Boutique' Print Brand

Posted by Mark J. Miller on December 4, 2013 12:36 PM

After 80 years of printing, Newsweek announced last October that it would be going all-digital—a move that proved detrimental to the venerable brand. So now, nearly a year since it merged with Tina Brown's Daily Beast, Newsweek will be returning to print, albeit in a bit of a different form.

According to the New York Times, the company will begin printing a 64-page weekly print product in January or February. The 'new' Newsweek won't be as dependent on ad dollars, though. 

“It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,” Newsweek Editor in Chief Jim Impoco told the Times. “We see it as a premium product, a boutique product.” In other words, suscription fees will make up for the product's lack of ad pages.Continue reading...

media brands

Print Success Finds Some, Not Others as Battle for Circulation, Ad Dollars Continues

Posted by Mark J. Miller on December 3, 2013 07:22 PM

Tina Brown, once the editor of venerable print brands like Vanity Fair, The New Yorker, Talk, and Newsweek, doesn’t even read magazines anymore. “The habit has gone,” she told reporters in India last month.

The “habit” is apparently gone for a lot of other folks, too. Everywhere you turn, consumers are looking deeply into their screens rather than into the pages of a magazine or newspaper. Advertisers have noticed and are moving more of their dollars into the digital world. New York magazine’s ad pages are down 9.2 percent so far this year, according to Ad Age

That’s part of the reason the title announced Monday that it would be printing half as many issues next year—ramping down from 42 issues to 29—printing every two weeks while its website, nymag.com, will start publishing more content. The move will save the company $3.5 million in manufacturing costs—savings that will be recycled back into the magazine and website to product better content.

The announcement came fittingly on Cyber Monday.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

brand news

In the News: Apple, Google, Volkswagen and more

Posted by Dale Buss on May 3, 2013 09:15 AM

In the News

Apple dodges $9 billion in US taxes with bond deal.

Google named Advertiser of the Year

Volkswagen makes $10 million donation to the National Mall.

Adidas sales drop on weakening Reebok brand.

Barnes & Noble begins support of Google apps on Nook.

Beam sales rise because of "formula run" on Maker's Mark.

Diet Coke slims down its vending machines.

Ford adds jobs and raises capacity to make pick-up trucks.

Geritol seeks new life with younger consumers.

Huffington Post brings rapid-response "native" ads to its home page.Continue reading...

brand news

Brands to Watch: RIM, BMW, FDA & more

Posted by Shirley Brady on June 20, 2011 06:00 PM

Brands to Watch

Apple is bigger than the Greek economy.

Barack Obama steps up with personal tweets.

BlackBerry parent RIM's financial woes see executives and developers exit.

BMW faces tougher competition from Audi and Mercedes-Benz.

Colgate completes acquisition of Sanex personal care brand.

Foursquare passes 10 million user mark.

Google will digitize 250,000 out-of-copyright titles for the British Library.

HopStop adds 20 cities.

IBM readies social media tracking solution.Continue reading...


'Men of a Certain Age' Producer Addresses Product Placement Critics

Posted by Abe Sauer on June 20, 2011 03:00 PM

On June 3, New York Magazine's Vulture blog took TNT's series Men of a Certain Age to task for upping "the Product-Placement Ante." Men of a Certain Age, Vulture wrote, is "getting cocky" because "in the new episodes, they've found a brand-new way to sell an infinite number of new products."

On Twitter, Mike Royce, the series' co-creator and showrunner, took umbrage and tweeted back at Vulture, "We did almost no placement RT @christinadowney: Brilliant or Blatant" and "Hey @vulture FYI only 1 yes ONE of those products was product placement. Can you guess which?"

Royce filled us in for an exclusive interview.Continue reading...

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