Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, Google, Volkswagen and more

Posted by Dale Buss on May 3, 2013 09:15 AM

In the News

Apple dodges $9 billion in US taxes with bond deal.

Google named Advertiser of the Year

Volkswagen makes $10 million donation to the National Mall.

Adidas sales drop on weakening Reebok brand.

Barnes & Noble begins support of Google apps on Nook.

Beam sales rise because of "formula run" on Maker's Mark.

Diet Coke slims down its vending machines.

Ford adds jobs and raises capacity to make pick-up trucks.

Geritol seeks new life with younger consumers.

Huffington Post brings rapid-response "native" ads to its home page.Continue reading...

brand news

Brands to Watch: RIM, BMW, FDA & more

Posted by Shirley Brady on June 20, 2011 06:00 PM

Brands to Watch

Apple is bigger than the Greek economy.

Barack Obama steps up with personal tweets.

BlackBerry parent RIM's financial woes see executives and developers exit.

BMW faces tougher competition from Audi and Mercedes-Benz.

Colgate completes acquisition of Sanex personal care brand.

Foursquare passes 10 million user mark.

Google will digitize 250,000 out-of-copyright titles for the British Library.

HopStop adds 20 cities.

IBM readies social media tracking solution.Continue reading...

brandcameo

'Men of a Certain Age' Producer Addresses Product Placement Critics

Posted by Abe Sauer on June 20, 2011 03:00 PM

On June 3, New York Magazine's Vulture blog took TNT's series Men of a Certain Age to task for upping "the Product-Placement Ante." Men of a Certain Age, Vulture wrote, is "getting cocky" because "in the new episodes, they've found a brand-new way to sell an infinite number of new products."

On Twitter, Mike Royce, the series' co-creator and showrunner, took umbrage and tweeted back at Vulture, "We did almost no placement RT @christinadowney: Brilliant or Blatant" and "Hey @vulture FYI only 1 yes ONE of those products was product placement. Can you guess which?"

Royce filled us in for an exclusive interview.Continue reading...

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