media brands

MSNBC Debuts New Partnership with Vocativ on Ronan Farrow Daily

Posted by Sheila Shayon on February 26, 2014 11:52 AM

MSNBC has partnered with digital news startup Vocativ in a concerted effort to attract younger viewers who turn to Twitter and Facebook for their news rather than traditional "prime time" outlets.

“Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records,” according to the site. Targeting digital natives in their 20s and 30s, Vocativ, launched in October 2013, is a mash-up of big journalism and smart, proprietary technology with a brand promise to champion citizen journalism.

“It is an additional tool for us,” Phil Griffin, president of MSNBC, told the New York Times, “and who knows where it is going to go for the entire NBC News group.”

Vocativ doesn’t have a traditional journalism pedigree, as founder Mati Kochavi also started global security and intelligence provider AGT International. Kochavi was inspired by the Arab Spring when social media created a tech platform for citizen journalism, leading Vocativ to be born out of data-mining technology that is more often used by governments and the military.Continue reading...

brand news

In the News; Best Buy, Google Tablet, Roche and more

Posted by Dale Buss on June 27, 2012 09:02 AM

In the News

AOL brings "project devil" ad format to mobile phones and tablets.

Apple's iPhone guides blind Olympic torch carrier.

AT&T still benefits from having been first with iPhone.

Apple gets major win in tablet wars after judge stops Samsung from selling Galaxy version in U.S.

Best Buy founder may try to take chain private.

Brut seeks "The Essence of Man" in digital campaign.

Campari eyes American women.Continue reading...

brand news

In the News: Unilever, Myspace and more

Posted by Dale Buss on January 10, 2012 09:01 AM

In the News

At CES, Samsung announces content for each screen.

Apple CEO Tim Cook could end up being America's highest-paid CEO for 2011.

Coors Light blasts by Bud to become No. 2 brew.

Dr Pepper releases "I'm one of a kind" ad campaign.

Ford is on the cusp of a true financial comeback; makes 100% sustainable interior.

Myspace reinvents itself as an entertainment experience, brings Justin Timberlake to CES.

Olympus sues execs over scandal.

Suze Orman puts her name on pre-paid credit card.

Smoothie King launches campaign to help customers get fit.

Toyota and Honda plan to fight back with new product reveals at NAIAS, which saw 27 new vehicle unveilings yesterday.Continue reading...

brand news

In the News: iPhone 4S, Hulu, News Corp & more

Posted by Peter Feld on October 14, 2011 08:55 AM

Apple fans camp overnight to buy new iPhone 4S, with co-founder Steve Wozniak first in line.

Etsy's revised privacy policy includes increased use of real names.

Gap to shutter one in five U.S. stores while expanding abroad.

Google beats expectations with strong earnings despite weak economy.

Hulu stops looking for a buyer.Continue reading...

brand news

In the News: Apple, WSJ Europe, Toyota & more

Posted by Peter Feld on October 13, 2011 08:58 AM

In the NewsAir Canada avoids strike for now; hits union with labor-board unfair practices complaint.

Apple defeats Samsung in Australian tablet patent case; prepares to offer movies over the "cloud."

Carrefour cuts its profit targets.

Citigroup's Vikram Panda ready to talk with Occupy Wall Street protesters; calls their concerns "completely understandable."

JPMorgan profits sink.Continue reading...

brand news

Brands to Watch: Dunkin' Donuts, Volt, News Corp. and more

Posted by Shirley Brady on May 4, 2011 06:30 PM

Brands to Watch

Apple addresses iPhone tracking concerns with iOS update.

Dunkin' Donuts owner files for $400M IPO.

Google, Apple, Intel and others hit with antitrust lawsuit.

Hearst adopts AOL large format ads.

Microsoft slams Google Apps as "excessive taxation." 

Milliken carpets reveals new logo.

Nature Conservancy criticized for taking money from Cargill.Continue reading...

brand news

In the News: AOL, BP, Chrysler, CTV

Posted by Shirley Brady on September 13, 2010 09:00 AM

* AOL is introducing a bigger, splashier ad format.

* Bell Canada owner BCE Inc. is retaking control of the CTV network for $1.3 billion and re-entering the TV business.

* BP is back in the news as its landmark legal battle looms, an executive shuffle clears way for Tony Hayward's next role, more oil from the spill is found by researchers, and the smarta$$ behind @BPGlobalPR Twitter account steps forward.

* Chrysler dealers will get the chance to meet CEO Sergio Marchionne this week, while more than 450 execs including ex-chairman Lee Iacocca sued Daimler AG and Cerberus, claiming they lost 100 million dollars in pensions in the automaker's bankruptcy.

* Disney's ABC is pushing its TV brand anew after the arrival of Paul Lee at the helm.Continue reading...

movers and shakers

Peter Chernin: From Old to New Media

Posted by Sheila Shayon on May 12, 2010 12:45 PM

As quickly and extensively as the digital media landscape twists and turns in fashioning its future fortunes, so do the executives holding the reins.

Speculation has followed Peter Chernin since he left News Corp after serving under Rupert Murdoch as COO. As with many moguls in that stratosphere, there was no rush to join another big company. Having worked with the best in the business, Chernin now wants his own empire to run.

According to the New York Times, on Chernin's drawing board is a two-pronged vision, with one foot in the old-world and the other stretching towards all things new.

He's hanging out his own shingle with Chernin Entertainment. Chernin has already inked a deal with his former colleagues at 20th Century Fox for a Planet of the Apes prequel, Rise of the Apes. He's also teaming with Steven Spielberg on Terra Nova, a sci fi TV series about a modern family that travels to prehistoric times.

It's the other side of his new company that's decidedly more futuristic. He's been hiring B-school grads to scour the world for cool new technologies and digital delivery platforms for entertainment media.Continue reading...

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