digital advertising

Google Brings BrandLab to New York with YouTube Space Studio Launch

Posted by Sheila Shayon on October 13, 2014 07:22 PM

Google's BrandLab is finally in the Big Apple, nested within the YouTube Space studio that just opened in New York as a hybrid production facility and classroom where brand marketers are invited to up their digital savvy while YouTube's creator partners leverage the studio's resources and acumen.

With a whopping one billion unique users visiting YouTube every month to consume about six billion hours of video, it’s a smart move for the world's second most valuable brand to set up shop near Madison Avenue. YouTube's studios in London, Los Angeles and Tokyo have drawn over 30,000 creators to more than 450 workshops resulting in 6,000 videos viewed for 47 million hours. With BrandLab, it's hoping to spread the gospel with those in control of marketing budgets, too.

“People think of YouTube as a West Coast company, but we’re here because New York is at the intersection of many creative communities—fashion, film, big media companies and of course, Madison Avenue,” commented Lance Podell, the founder of Next New Networks who's the global head of the YouTube Spaces creator studios, to the New York Times.Continue reading...

web watch

Best of the Webby Awards Five-Word Speeches

Posted by Shirley Brady on June 14, 2011 12:45 PM

Last night, the 15th annual Webby Awards were presented in New York, hosted by past winner Lisa Kudrow and once again enforcing the five-word limit on speeches by the winners.

Some of the best (watch below) included Vogue editor Anna Wintour (above), who accepted the People's Choice Award from Daniel Radcliffe with "Sometimes, geeks can be chic."Continue reading...

video killed the _____ star

YouTube Ready for Prime Time

Posted by Sheila Shayon on December 17, 2010 10:00 AM

YouTube is reportedly in talks to buy web video producer Next New Networks in its virgin venture into original content — a strategic move towards professional quality over amateur clips, and to owning, not just distributing, video programming.Continue reading...

brand news

In the News: Ford Rises as Mercury Falls

Posted by Shirley Brady on June 2, 2010 05:00 PM

Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.

Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.

Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.

Amazon's Kindle e-reader will be available in US Target stores starting Sunday.Continue reading...

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