brand news
Posted by Sara Zucker on March 19, 2010 07:07 AM
Clothing line Benetton will reorganize internally to keep up with competitors. [WSJ]
Casual Male is expanding its stores to include a big-and-tall warehouse. [Boston Herald]
Adidas capitalizes on its relationship with celebrities in a new commercial. [BrandFreak]
The NCAA basketball tournament is expected to bring in solid advertisers. [CNN Money]
Raquel Welch reprises her role as a Foster Grant spokeswoman. [LA Times]
Apple computers were given permission to use Amazon's Kindle application. [Reuters]Continue reading...
More about: Benetton, Casual Male, Adidas, NCAA, Raquel Welch, Foster Grant, Apple, Amazon, Kindle, iPad, Google, Nexus One, South Park, EA Sports, Tiger Woods, Wachovia, Facebook, Cablevision, Rue21, Stella McCartney, GapKids
close of business
Posted by Sara Zucker on March 2, 2010 06:41 PM
Apple sues the HTC over patent infringements on smartphones. [Brainstorm Tech]
After over 40 years, the Penn Station Tourneau clock is taken down. [AM NY]
The Tommy Hilfiger brand is for sale as either a public or private purchase. [WWD]
Rock band OK Go's latest video was sponsored by State Farm. [BrandFreak]
close of business
Posted by Sara Zucker on January 26, 2010 06:35 PM
The Hallmark Channel snags first-run rights to "The Martha Stewart Show." [Variety]
Three months in, Newsday's subscription plan is failing miserably. [Observer]
Wal-Mart doesn't care to carry the Nexus One. [Business Insider]
Obama will host YouTube forum after State of the Union Address. [Mediaweek]
brand news
Posted by Sara Zucker on January 25, 2010 07:31 AM
Sam's Club downsizes by cutting 11,200 employees. [NY Times]
Boeing Co. and Airbus unite despite differences, find new airliner. [WSJ]
BMW designs an SUV for the Mini Cooper. [CNN Money]
Wyclef Jean's Yele Haiti hires a new accountant. [CNN Money]
British Holiday Inns give customers an interesting option: pre-warmed beds. [Consumerist]
Sirius XM can no longer afford Howard Stern's $110M contract. [Business Week]Continue reading...
More about: Wal-Mart, Sam's Club, Boeing Co., Airbus, BMW, Mini Cooper, Wyclef Jean, Yele Haiti, Holiday Inn, Sirius XM, Howard Stern, AT&T, Apple, IPhone, Honey Dew Donuts, Dunkin Donuts, Starbucks, Tesco, Google, Nexus One, Obama, GM, Mother in New York, Sweet 'N Low, Chrysler
brand trainwrecks
Posted by Abe Sauer on January 12, 2010 05:50 PM
Through its short but illustrious history, Google has largely avoided the kind of bad PR that seems to inevitably plague a brand of such power and scale. The brouhaha over the brand's decision to cooperate with Chinese authorities despite a pledge to "Do no evil" was quickly forgotten. The only real PR "disaster" on Google's record is over an offensive Michelle Obama image in its top results. All that may soon change if Google cannot manage the growing problem over its customer support for the brand's Nexus One "superphone."
Unlike the smart phones before it, the Nexus One is being sold directly from Google, bypassing the conventional carrier model where consumers purchase phones from the companies that supply the service plans. The Nexus One does have a service-contract purchase option (T-Mobile) but it is not required. So having never sold hardware before, it is possible Google did not fully appreciate just how much customer support a first-generation device requires. Evidence? Google's Nexus One service and customer support is all online. Continue reading...
close of business
Posted by Stephanie Startz on January 7, 2010 06:45 PM
The Library of Congress debuts new logo. [Brand New]
NBC may shift Jay Leno's timeslot, dump Conan O'Brien. [Business Insider]
Polaroid teams up with Lady Gaga. [DailyFinance]
Dell has a tablet PC up their sleeves. [Mashable]
Google gives the Nexus One prime real estate on their search home page. [Econsultancy]
close of business
Posted by Stephanie Startz on January 6, 2010 06:55 PM
How Apple manages the press. [Gawker]
Driving like Miss Daisy: New Liberty Mutual iPhone app demonstrates how the elderly drive. [BrandFreak]
Investors skeptical of Google's Nexus One. [DailyFinance]
Aol.'s rebrand scores well with consumers. [Business Insider]
close of business
Posted by Stephanie Startz on January 5, 2010 04:04 PM
Charmin employs bathroom humor over Broadway. [BrandFreak]
Google unveils Nexus One, wireless carrier plans. [Business Insider]
Morgan Freeman will replace Walter Cronkite as the voice of CBS News. [DailyFinance]
Target testing "warehouse deals" in lieu of seasonal merchandise in some stores. [Consumerist]