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brand news

In the News: Apple, Discovery, Novartis and more

Posted by Shirley Brady on April 1, 2013 08:59 AM

In the News

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.

Discovery Communicationexpands global channel reach and launches scripted programming.

Novartis loses cancer drug patent battle in India.

Amazon buys Goodreads community-driven user reviews website.

AMC reveals new tagline and logo.

Armani hires Cate Blanchett for $10M campaign.

AT&T scores with March Madness Twitter campaign.Continue reading...

kiddie brands

Peppa Pig Set To Overthrow America

Posted by michelle on June 2, 2011 11:00 AM

Never heard of Peppa Pig? Well, you haven’t been watching children’s TV lately. It’s a British children’s television show with 180 five-minute episodes that focus on the everyday lives of Peppa Pig, her quirky family and her pals.

It was first broadcast in the United Kingdom in 2004. Peppa Pig toys first hit British shelves in 2005 and, according to the Guardian, made more than £200m last year. There are video games, the series has been translated into languages including Italian, there's even a Peppa Pig outdoor attraction in the UK. That’s some pig!Continue reading...

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