media brands

Kicking Off TV Upfront Season, Nick Revives Noggin Brand as Kids App

Posted by Sheila Shayon on February 27, 2015 11:01 AM

At its upfront event for TV and digital advertisers this week, Viacom's Nickelodeon, now 35 years old, announced the resurrection of its former Noggin TV brand as a mobile app for preschoolers—and the return of beloved characters Moose A. Moose and Zee D. Bird.

Noggin, the cable channel that was renamed Nick Jr. in 2009 and went off the air in Feb. 2012, is relaunching as a $5.99/month ad-free subscription video service with kid-friendly content.

Coming to the iPhone, iPad and iPod touch on March 5, titles at launch will include: Allegra’s Window, Blue’s Clues, Blue’s Room, Franklin and Friends, Gullah Gullah Island, Little Bear, Miss Spider’s Sunny Patch Friends, Ni Hao, Kai-lan, Oswald, Pocoyo, Robot and Monster and The Upside Down Show.

“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” stated Cyma Zarghami, the recently-promoted president of the Viacom Kids and Family Group. Continue reading...

brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM

TOP STORIES

RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...

brand news

Brand News: Apple, Starbucks, YouTube and More

Posted by Dale Buss on February 20, 2015 08:29 AM

TOP STORIES

Apple pushes its team to deliver an electric car by 2020, report says.

Starbucks expands alcohol sales to the UK.

P&G plans bigger brand divestitures than original targets.

Frederick's of Hollywood shuts one-third of its stores.

YouTube is rolling out an Android app for kids with original programming.Continue reading...

brand news

Brand News: Gap, Kate Spade, Shake Shack and more

Posted by Dale Buss on January 30, 2015 09:18 AM

TOP STORIES

Gap and Banana Republic eliminate global CMO roles before Art Peck takes helm as CEO on Feb. 1.

Shake Shack garners IPO price well above expectations—with free burgers tomorrow to thank customers.

Kate Spade & Co. announces closure of Kate Spade Saturday and Jack Spade stores and China JV with Lane Crawford as Jones New York calls it quits.

Jay Z pays $56 million to acquire Aspiro and its Spotify-challenging WiMP and TIDAL music streaming services.

Super Bowl marketing reaches crescendo, as Fiat Chrysler plans three Super Bowl commercials (again) ... Lexus uses pre-game spot to tout new RC F driver's car with radio-controlled tiny cars ... YouTube plans to leverage halftime for streaming ads ... FaceCake demos virtual dressing room ... Russell Wilson has journeyed to big payday ... Mondelez firms up programmatic Big Game ad-buying plan ... and Canadians will finally get to see US Super Bowl ads — but not until 2017. Continue reading...

brand news

Brand News: MTV Goes Black and White for MLK Day

Posted by Dale Buss on January 19, 2015 09:15 AM

MTV black and white MLK Day 2015 Martin Luther King

TOP STORIES

MTV goes black and white in the US today, a first in its history, in honor of Martin Luther King Day.

Amazon plans to start making up to 12 movies a year for theaters and Amazon Prime web streaming.

Google is in talks to buy mobile-payment service Softcard as today is final day to buy Google Glass (and Tesco moves ahead with Glass app).

BlackBerryis not an acquisition target, Samsung CEO confirms, after hiring designer from Apple designer Jony Ive's old firm to overhaul its products.

Seattle Seahawks head to Super Bowl with two stars that tout competing headphone brands: Richard Sherman for Beats and Russell Wilson for Bose, while Beats finds that Dallas Cowboys receiver Dez Bryant is another ad star for brand.Continue reading...

brand news

Brand News: Apple, Nike, Bumble Bee and more

Posted by Shirley Brady on December 19, 2014 09:09 AM

TOP STORIES

Apple under fire again following BBC investigation into conditions at Chinese factories.

Nike's latest quarterly report shows revenues up (and luxury path) as shares drop on soft orders and designers lawsuit revealed.

Bumble Bee tuna brand sold to Thai Union Frozen (TUF) Products for $1.5 billion.

Unilever withdraws Just Mayo lawsuit as Hampton Creek agrees to relabel products.

Sony seen as likely to eventually release The Interview as George Clooney emerges as Sony defender.Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

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