brand news
Posted by Dale Buss on April 4, 2013 09:37 AM

Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
More about: Brand News, Frommer's, Google, Facebook, Apple, Blackberry, Bristol-Myers Squibb, CVS, ConAgra, Detroit Electric, Detroit Tigers, Diesel, Discovery, Dos Equis, Eli Lilly, JetBlue, Lululemon, Netflix, NFL, P&G, Redbox, Rite-Aid, Pizza Hut, Taco Bell, Tide, Tide Pods, Thierry Mugler, Toyota, Lady Gaga, Nicola Formichetti
brand news
Posted by Dale Buss on April 3, 2013 09:01 AM

JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.
Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.
Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.
A&W introduces Mini Polar Swirls via Vine.
Angelina Jolie opens school in Afghanistan funded by her jewelry collection.
Apple begins production of refreshed iPhone this quarter.Continue reading...
More about: Brand News, A&W, Apple, Asos, AT&T, Auchan, Bentley, Bitcoin, Boden, Burger King, CDC, Chevron, Colorado, Delta, Dreyer's, Exxon, Facebook, Google, iPhone, JCPenney, J.C. Penney, Kia, Mastercard, Nestle, News Corp., P&G, Pepsi, PopSugar, Saint Laurent, Samoa Air, Samsung, Starbucks, Tableau, Tesla, Topshop, Twitter, Volkswagen, 5-Hour Energy, Nicola Formichetti, Angelina Jolie, Courtney Love, Thierry Mugler, Gordon Ramsay, Donald Trump
social media watch
Posted by Sheila Shayon on June 1, 2012 02:00 PM

Lady Gaga is now officially the mother of all Little Monsters, launching her social network, LittleMonsters.com this summer, as her fame catapults to 25 million followers on Twitter — the first user to hit that milestone.
"#25milliontweetymonsters wow! I'm officially feeling like the luckiest girl in the world today. Last sold out show in Singapore in 2 hrs!" she tweeted right before the show was cancelled and she delivered a "Special Message for Indonesian Little Monsters" on YouTube.
The special greeting that all Little Monsters, as Gaga calls her fans, are waiting for is coming soon, when her social network swings open its doors and gets out of private beta.Continue reading...
More about: Lady Gaga, Little Monsters, Social Media, Social Marketing, Fans, Backplane, Community, Mobile, Personal Brands, Music, Entertainment, The Backplane, Nicola Formichetti, Twitter, Facebook, Pinterest, Tumblr, Google+, YouTube, Advertising
brand news
Posted by Shirley Brady on June 28, 2011 06:00 PM

AOL pares down to 20 content brands.
Google announces social Google+ platform, deemed a Facebook copycat.
IMF top job goes to French finance minister Christine Lagarde.
Lady Gaga joins her creative director with a fashion-centric Tumblr.
News Corp. is expected to finalize MySpace sale this week.
NFL lockout labor talks resume.
Sprint launches "nuclear attack" in last-ditch effort to stop AT&T and T-Mobile USA from merging.
Tiger Woods will return to golf when he's good and ready "100% healthy."
Twitter co-founders Biz Stone and Evan Williams dial down involvement for new venture.
Zynga is expected to file for a blockbuster IPO on Wednesday.
& Russia's Georgia eyes national rebranding.
More about: Brand News, AOL, AT&T, Facebook, Google, IMF, MySpace, News Corp., NFL, Sprint, T-Mobile, Tumblr, Twitter, Nicola Formichetti, Zynga, Tiger Woods, Georgia, Russia
brandcameo
Posted by Abe Sauer on May 10, 2011 12:00 PM
The hottest video in rotation is currently Lady Gaga's Judas. With as much style as it lacks sense — it's a muddled religious metaphor; all you need to know is she's a Harley-loving Mary Magdalene, as her new album cover tipped off fans — it's characteristically Gaga.
Plus, unlike recent videos of fellow pop divas Britney Spears and J.Lo, it appears Gaga has eschewed the overt product placement of last year's Telephone — apart from the Harley Davidson bikes that open the video, and the Schott Perfecto leather motorcycle jackets — for brand cameos that would be more recognizable to fashion cognoscenti.
As the Haus of Gaga's creative director/stylist Nicola Formichetti notes on his Tumblr, the video's fashion credits include Thierry Mugler, vintage Christian Lacroix, Alexander McQueen shoes and a Versace bracelet that was a gift from her Japanese fans.
Judas also contains one prominent product placement that might surprise fans of the songbird who sports a peace sign tattoo on her wrist. Continue reading...
More about: Lady Gaga, Haus of Gaga, Nicola Formichetti, Harley-Davidson, Schott, Alexander McQueen, Thierry Mugler, Versace, Desert Eagle, Brandcameo, Product Placement, Entertainment, Music, Videos, Fashion