PepsiCo Hires Bloggers as "Digital Correspondents"

In a first for the company, PepsiCo's Women’s Inspiration Network (WIN) has selected three web savvy women to serve as digital correspondents at major PepsiCo-sponsored events including South by Southwest Interactive (SXSW) Festival, Aspen Ideas Festival, and BlogHer this year. Just don't call them mommy-bloggers.

“This is a first for PepsiCo and expands on our efforts to support female digital entrepreneurs by giving them insider access. We look forward to reading and watching their coverage,” said Jamie Stein, Director of Digital Platforms at PepsiCo.

The search began in August at the BlogHer 2011 conference with a nationwide call for women to share stories of inspiration on PepsiCoWIN.com. The trio of women hired will all receive a major boost in traffic to their respective blogs and businesses, as well as their personal brands.Continue reading...