Learn more about Sustainable Brands 2015 San Diego

celebrity brandmatch

Celebrity Brandmatch: Justin Bieber and Rihanna vs. Kim and Khloe Kardashian

Posted by Shirley Brady on February 11, 2011 03:00 PM

The celebrity-branded beauty brigade is running full-tilt before Valentine's Day.

Sephora is stocking up on Justin Bieber's million-selling One Less Lonely Girl nail polish and a pink-haired Lady Gaga drops her new single and hits newsstands on the cover of Vogue.

Rihanna also released the above video for her Reb'l Fleur perfume; meant to be played backwards, it's best viewed as an interactive video on her website.

Not to be left out, the Kardashians — Kim and Khloe — are also vying for attention, promoting their respective perfumes with racy new videos.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia