Learn more about Sustainable Brands 2015 San Diego

week in review

Top 10 Stories of the Week: The NIKE MAG, Saab, .xxx Domains, and more

Posted by Michael Waltzer on September 16, 2011 04:30 PM

Our most-read blog posts of the past week include The NIKE MAG, Saab, .xxx Domains, and more:

#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

#2 Social Marketing: The Latest Research on Boosting Facebook Engagement

#3 State Farm has Best 9/11 'Tribute,' Hooters has Best 9/11 'Ad'

#4 Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

#5 Saab Story Heads for Crash Endingy

#6 Angry Birds Fever Hits China Moon Festival, Wonderful Pistachios

#7 Prints Charming: Must-See Posters for Nike MAG Back for the Future, Star Wars, Transformers

#8 Snobs Like Us: Audi's 'Unrecognized' Ads are Unrecognizably Audi [Video]

#9 Walmart Brings Layaway Out of Layaway

#10 Brands Block Their Names From .xxx Domain Use

brand news

Brands to Watch: BofA, Broadcom, McGraw-Hill & more

Posted by Shirley Brady on September 12, 2011 06:35 PM

Brands to Watch

Al Gore prepares 24-hour global warming Climate Reality live-stream event.

Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.

AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.

Bank of America announces 30,000 job cuts.

Boston Globe newspaper puts up online paywall.

British American Tobacco gears up for legal battle vs. the Australian government.

Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.

Glenn Beck says his new TV network is "not for slugs."

Google - just another ad company?

Groupon sued by its own employees.Continue reading...

design watch

Prints Charming: Must-See Posters for Nike MAG Back for the Future, Star Wars, Transformers

Posted by Michael Waltzer on September 12, 2011 05:29 PM

Let’s get visual! Posters are always a popular medium of visually conveying messages, whether it is an advertisement or just a statement. Case in point: the eyecatching Back for the Future campaign poster by La Boca, above, promoting the Nike MAG (aka the "Marty McFly sneaker") release and eBay auction to benefit the Michael J. Fox Foundation.Continue reading...


Did Nike Shoot Itself in the Foot by Making Marty McFly Nike MAG Shoes for VIPs?

Posted by Shirley Brady on September 9, 2011 06:17 PM

The first pair of Nike MAG shoes have been sold to British performer Tinie Tempah.

The 22-year-old rapper paid $37,500 for the first pair of the shoes in a live auction in Hollywood last night. The 1,499 other pairs of the Back to the Future-inspired shoes are being sold to "qualified bidders" on eBay, after being hyped this week in a viral campaign and then revealed last night by Michael J. Fox, whose Parkinson's foundation will benefit from the proceeds (which Google will match). 

The only problem: fans of the movie and sneaker collectors who've been clamoring for the one-of-a-kind kicks are complaining that they've been tricked — that only celebrities and VIPs like Tempah can get them, because they certainly can't afford to pay thousands of dollars for the limited-edition kicks, even for a great cause.

What do you think? Did Nike shoot itself in the foot by whipping fans into a frenzy with a brilliantly executed public viral campaign —only to reveal that they can't afford them? Post your thoughts in our debate forum.

doing good

NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

Posted by Michael Waltzer on September 8, 2011 07:30 PM

Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.

The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.

The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.

Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia