Best Global Green Brands 2013

brands under fire

Penn State of Shock: Jerry Sandusky Arrest Drags Brand Through Mud (Again)

Posted by Shirley Brady on December 8, 2011 09:45 AM

Still reeling from the Jerry Sandusky child abuse case, Penn State officials and fans groaned last night as the university's disgraced former football coach was arrested on fresh charges (which his lawyer says he's denying) ... while clearly wearing a Penn State jacket with the Nittany Lions logo as police hauled him off to jail, where he remains this morning. Above, a few of the responses on Twitter as the news broke.

brands under fire

Penn State Bogs Down In PR Crisis, But a Turnaround Already Showing

Posted by Abe Sauer on December 1, 2011 04:06 PM

When two of the three news stories on your university's own homepage involve steps the university is taking to address sexual abuse, you know you have a PR problem on your hands. When your university's highlight video, allotted each school during football games, features your president talking candidly about the steps the university if taking to address sexual assault, you definitely have a PR problem. And what a problem Penn State has.

The ongoing Penn State scandal, in which the school is accused of covering up the long term sexual abuse of minors by then-assistant football coach Jerry Sandusky, is working its way to being a guaranteed case study in every PR, marketing, education and MBA program in the nation. But is the light at the end of the tunnel already appearing?Continue reading...

brands under fire

Penn State Nittany Lions Fans Hide Their Pride

Posted by Mark J. Miller on November 24, 2011 11:06 AM

With the winter holidays coming fast, Penn State fans can usually expect to get a random new piece of gear with a Nittany Lions logo on it (a 32-quarter inflatable beach cooler, maybe?) or at least a new PSU sweatshirt or T-shirt.

However, thanks to the heinous child-molestation charges against former assistant coach Jerry Sandusky, people are keeping their PSU merchandise in their bureaus these days and sales of PSU-related sports gear is down 40%, according to CNN.com. It's a sad Penn State of affairs, indeed, for the once-proud Lions and Penn supporters.Continue reading...

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