Interbrand IQ: The Best Asian Brands Issue

rss

brandcameo

No Strings Attached: Product Placement Guru Ashton Kutcher Gets Busy

Posted by Abe Sauer on January 24, 2011 01:00 PM

The emotional strings evoked in the film's title may not be attached. But there are certainly a lot of products attached to No Strings Attached. Booze. Cars. And of course, Apple. Bushels of Apple.

No Strings Attached
is filled with products — nearly 30 by our count. It shouldn't come as a surprise.Continue reading...

brandcameo

Pop the Kutcher: Product Replacement Quiz Answers

Posted by Abe Sauer on January 24, 2011 11:45 AM

A year after his hit film Valentine's Day, Ashton Kutcher has a number one film again. In his honor, over the weekend we ran a Product Replacement Quiz with a selection of product placements in four Kutcher filmsJust Married, Killers, Valentine's Day and My Boss's Daughter.

The answers, below.Continue reading...

brandcameo

Product Placement With Benefits: Company Men And No Strings Attached

Posted by Abe Sauer on January 21, 2011 06:00 PM

That an Ashton Kutcher film would be loaded with brands should come as no surprise. It was approximately a year ago that the actor starred in Valentine's Day, a film in which we counted nearly 60 brand appearances.

This week we take a closer look at the product placement-packed No Strings Attached, which opens this weekend, as well as a special Ashton-themed Product Replacement Quiz. But first, a look at how Grey Goose won the product placement award of the week.Continue reading...

brandcameo

Tall Doofuses and Product Placement: The Dilemma vs. The Green Hornet

Posted by Abe Sauer on January 14, 2011 06:00 PM

Before we get to this week's quiz or this week's look at the battling beer placements in this week's two big releases, The Green Hornet (starring Seth Rogen) and The Dilemma (featuring Vince Vaughn and Kevin James), kick back and take in the above snapshot of beer brands and product placement put together for the blog Filmdrunk.

Done? Good. Now let's look at all the intriguing product placement around this week's dueling "tall doofus" films, including a "ooh" at what could have been, with an attractive offer to replace Green Hornet's iconic Imperial Crown with a Beemer.Continue reading...

brandcameo

Stella Artois Blurred in Racy Kushton/Portman Movie Trailer

Posted by Abe Sauer on January 4, 2011 01:00 PM

No Strings Attached is an upcoming film directed by Ivan Reitman that's being released on Jan. 21 about a couple of friends who try to remain buddies once they begin having sex.

The R-rated film stars Ashton Kutcher and Natalie Portman as the friends with benefits, but it certainly doesn't offer many benefits to the Stella Artois brand featured in the film. In fact, its trailer encapsulates how product placement is regarded in Hollywood.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein