Learn more about Sustainable Brands 2015 San Diego

going green

Earth Hour: Brands and Consumers Switch Off, Tune In

Posted by Shirley Brady on March 25, 2011 04:00 PM

8:30pm on Saturday, March 26th marks the fifth Earth Hour, an annual switch-off eco-event that was started as a single-city event (Sydney) by the WWF and the Sydney Morning Herald newspaper in 2007.Continue reading...

In the News: Groupon, Adidas, Hilton and more

Posted by Dale Buss on March 15, 2011 08:43 AM

In the News

Global brands respond with relief efforts for Japan.

Adidas kicks off biggest-ever campaign on March 16th.

Amazon tops survey of brand value perception.

BMW relies on X-3 and 6 Series for profit growth.

BYD may prove a terrible bet for Warren Buffett.

Disney tries to learn from failure of Mars Needs Moms

Facebook takes aim at Groupon, which also faces competition from Gowalla.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia