brands with a cause

Starbucks Joins Walmart in Military Veteran Hiring Spree

Posted by Sheila Shayon on November 6, 2013 11:39 AM

Starbucks plans to hire at least 10,000 military veterans and active-duty spouses by 2018 as part of a global expansion plan that calls for 500,000 employees companywide, up from 200,000 today. 

"The more than one million transitioning US veterans and almost one and half million military spouses—with their diverse background and experience—share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home," Starbucks CEO Howard Schultz said in a press release.

In addition, five new and existing US Starbucks cafes on or near military bases will begin donating 10 cents from every transaction, with a minimum annual gift of $100,000, to non-profit organizations that help veterans re-enter the workforce such as Operation GoodJobs and Vested in Vets.Continue reading...

cause celeb

Matt Damon Goes on Strike - a Toilet Strike - for World Water Day

Posted by Sheila Shayon on February 14, 2013 11:02 AM

Matt Damon, looking for a way to “persuade people to give a shit about toilets,” staged a press conference in anticipation of World Water Day, March 22. The actor's latest move pushes the continuing efforts of his non-profit, water.org, which educates people about the lack of basic sanitation and clean water for 2.5 billion people around the world.

At the faux press conference, Damon announced that “in protest of this global tragedy … until everyone has access to clean water, I will not go to the bathroom,” and he’s asking everyone to join him at Strikewithme.org.

The aim of the tongue-in-cheek campaign is serious: to move people to click on a link enabling water.org to "occasionally" use their social media accounts such as Twitter and Facebook for six week (because physically relieving yourself is comparable to the mental relief felt after posting a status update?) 

Damon—who might consider refreshing the campaign for World Toilet Day—added that “Six billion people have cell phones, but only 4.5 billion have access to improved sanitation.”

"Welcome to the petri-dish," said Mike McCamon, water.org's chief community officer. "The idea is you sign in and give permission to us for a finite period." Content will be generic yet personal, "so it looks like you posted it."Continue reading...

doing good

From 12-12-12 Concert to American Red Cross, Storytelling Drives Compassion

Posted by Sheila Shayon on December 13, 2012 12:11 PM

The two billion people who watched the 12-12-12 concert for Hurricane Sandy relief at New York’s Madison Square on Wednesday night may have tuned in (or streamed) for the chance to see music legends — Bruce Springsteen, The Rolling Stones, Paul McCartney, Billy Joel, Eric Clapton, the Who, Roger Waters, Chris Martin, Michael Stipe, Dave Grohl, Alicia Keys, Eddie Vedder — but the heart of the show was the stories of people whose lives were impacted by Sandy, and who were asking the world to care and help.

As the Los Angeles Times commented, “Critiquing the broadcast of the 12-12-12 Sandy benefit concert on Wednesday night is like assessing the food at a bake sale: Maybe the muffins are oversalted or the cookies are stale, but that's not the point. The point is charity and drawing attention to the cause.”

So  kudos to Madison Square Garden (and New York Knicks) owner Cablevision, not to mention Clear Channel, Miramax's Harvey Weinstein, Chase, State Farm and other sponsors and volunteers for putting on a story-driven night of music and social compassion (the #121212concert hashtag is still lively on Twitter) to raise proceeds for the Robin Hood Relief Fund.

And in a similar (if less glitzy) vein, the American Red Cross has some stories it would like to share with you, too.Continue reading...

cause marketing

Pup Gear: MINI and SPCA NZ's Driving Dogs Steer Their Way Into Your Heart

Posted by Sheila Shayon on December 11, 2012 12:19 PM

Who said you can’t teach an old dog new tricks? Meet Monty, Porter and Ginny — three dogs trained by Mark Vette to drive cars in a novel partnership between a local SPCA branch in New Zealand and the automaker that puts a whole new spin on "adoption drive."

The cruising canines were selected by SPCA Auckland as the first crew for the Driving Dogs campaign, and started training two months ago with MINI New Zealand's instructors. Beginning with mock car controls, Monty (the Neil Armstong of the group) graduated to a real car where he spent hours behind the wheel – much like any nervous teenager, practicing his driving skills, while accompanied by a human instructor.

This week, Monty drove the car on his own on Campbell Live on New Zealand television, and social media exploded.Continue reading...

digital moves

Heifer International Launches iPad App

Posted by Andrew Chan on November 29, 2012 11:14 AM

Heifer International is entering the digital age. Just in time for the holidays, the nonprofit organization that lets you give the gift of a goat, chickens or other livestock to help provide a source of income and related agricultural training for those in poverty and hunger, has released its first ever table app.

The free app, for iPads and Android-powered tablets, will allow users to engage with the stories, images and videos from around the world as featured in its World Ark magazine — making it the first NGO to create a digital publication.

"World Ark serves as a window into our work here at Heifer International and this interactive tablet edition will bring our supporters along with us to the field to see how their support changes lives every day," stated Heifer International President and CEO Pierre Ferrari.

campaign tactics

The Rolling Stones Use Gorilla Marketing, Miss Opportunity to Make Real Impact

Posted by Mark J. Miller on September 25, 2012 11:11 AM

You've heard of guerrilla marketing — how about gorilla marketing? The Rolling Stones have a greatest hits album that's being released on Nov. 12 called GRRR!, featuring a gorilla on the cover with the band's iconic "big lips logo" superimposed on its face. So don’t be alarmed when you see large images of the cheeky gorilla popping up around the world to promote the album.

The gorillas are taking over 50 cities and 3,000+ locations around the globe, being tagged on such landmarks as Sydney's Opera House, New York’s Empire State Building and London’s Elizabeth Tower (that’s Big Ben to all of you who missed the renaming for Her Majesty). They can be seen in 3D augmented reality via mobile devices that have downloaded UView's app, so fans can "watch the stunning GRRR! artwork fully realized in 3D animation right before their eyes .... some exciting content and have the chance to enter an exclusive competition plus pre-order a copy of GRRR!"

As part of the marketing stunt that's billed as the "biggest global Augmented Reality music campaign" to date, the Stones are encouraging fans to take pics of the gorillas and tweet them with the #GRRR! hashtag to the Stones’ Twitter feed, @RollingStones. The photos will also show up on an interactive wall on the Rolling Stones website.

That #GRRR hashtag is more commonly used on Twitter, by the way, to express frustration — which is what real gorilla lovers are feeling.Continue reading...

doing good

The Michael J. Fox Foundation Embraces Its Future, and Fox, With Logo Redesign

Posted by Shirley Brady on May 8, 2012 03:45 PM

The Michael J. Fox Foundation made headlines last fall with a limited-edition collection of Nike shoes inspired by the actor's Back to the Future character. The high-profile auction raised $9.4 million for the foundation, the largest private funder of Parkinson's Disease research in the world.

Fox's foundation is now heading into its own future with a new look and feel, one prompted by its humble founder, who wants to take the focus off himself and shine a spotlight onto the community of people helping find a cure for P.D.

Founded in 2000, the Foundation has just unveiled the first logo refresh in its history. "While our mission remains exclusively to speed research progress, we are increasingly a portal to engagement for the PD community at large — not just researchers but patients, their loved ones, physicians and members of the general publich who are inspired to give back," writes Holly Barkhymer, the organization's VP of marketing and communications, in a blog post.

The logo refresh features an updated font, simplified color scheme and a few tweaks to its iconic fox, who now features a dashing tipped tail and has added an ear. "We adore our fox, and it was very clear to us that the fox would remain," Barkyhmer told brandchannel. "One of the goals of the refresh was to make sure that people saw that the fox is a fox with a second ear and more defined tail. He's still fleet, intuitive, cunning, resourceful and smart."Continue reading...

cause celeb

Lady Gaga Launches Born This Way Foundation at Harvard

Posted by Shirley Brady on February 29, 2012 03:46 PM

As announced last month, Lady Gaga and her mother, Cynthia Germanotta, today launched the Born This Way Foundation, "a movement to celebrate individuality and empower young people," in a kick-off event at Harvard University. The event was streamed live with guests including Oprah Winfrey and Deepak Chopra.

While more programs and partnerships are yet to be announced, one piece revealed was on-campus for the announcement: the "Born to be Brave" bus (at top) which will take the foundation's message across the U.S., including serving as a tailgating-like focal point for fans at Gaga's shows and "to serve as a place where youth can go to feel connected and learn about civic engagement opportunities."Continue reading...

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