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brand challenges

Is This the Beginning of the End for Barnes & Noble?

Posted by Barry Silverstein on June 26, 2013 02:48 PM

We may be witnessing a classic story of a me-too brand that just couldn't rise to the occasion. In a marketplace currently glutted with tablets, bookseller Barnes & Noble raised the "white flag, signaling that it cannot compete" with the likes of Amazon, Apple, and Samsung, reports The New York Times

Barnes & Noble CEO William J. Lynch, Jr. saw it a bit differently, telling analysts, "Our aim is to sell great tablets connected to our best content catalog and high-quality bookstore services we've done, but do so without the sizable upfront risk." He added that "we are 100 percent not exiting the device business," but note the use of the word "device."

The fact is, B&N will no longer make its own Nook Color tablets, relying instead on other companies to license and manufacture them. The company does plan to continue to make its black-and-white eReader—but that's largely being regarded as a defensive move. B&N will continue to sell Nook Color devices through the end of 2013 but then partners will begin producing them.Continue reading...

e-reader wars

Nook vs. Kindle: The e-Reader Battle Continues

Posted by Mark J. Miller on November 16, 2011 01:04 PM

A year ago, we published a story ("Nook vs. Kindle: The e-Reader Battle Joined") that outlined the battle between the e-readers by Amazon and Barnes & Noble. Today, that battle is a full-fledged war.

B&N wants you to curl up with a nice comfy e-reader — the newest version of the Nook, which is being released Nov. 18th, even as research shows consumers grappling how they’re going to afford gift-giving this holiday season. Amazon's Kindle Fire went on sale ahead of schedule this past Monday to get a jump on the holiday-shopping season.

As USA Today's Ed Baig writes, "There may be no bigger slugfest than what is taking place this week in 7-inch touch-screen tablets as the Kindle Fire from Amazon goes toe-to-toe with the Nook Tablet from Barnes & Noble."Continue reading...


B&N Stirs Interest in Unavailable Nook Color

Posted by Shirley Brady on February 3, 2011 04:30 PM

Barnes & Noble is running this new TV spot for its Nook Color e-reader, although the device is unavailable for two weeks, sparking all manner of speculation.

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