Best Global Green Brands 2013

digital advertising

Is the Last Ad-Free Medium in Jeopardy?

Posted by Barry Silverstein on December 15, 2010 11:30 AM

The online world has brought us the wonder of instant free global knowledge, but with it has come the reality that "free" really isn't. Often, advertising is the price the consumer pays for unfettered access to a vast wealth of information.

Now, it seems, that same principle is being tested with pretty much the last ad-free medium available — books. Publishers and authors have long resisted placing ads in printed books, but with the e-book market rapidly growing in acceptance, the publishing model not only might change; it is changing.Continue reading...

holidaze

Kindle Takes Holiday E-Reader Lead

Posted by Shirley Brady on December 13, 2010 02:30 PM

Amazon has made no secret of Kindle's success on its site. Its homepage has been promoting it with a call-out noting that it's the #1 best-selling, #1 most wished for and #1 most-gifted item for sale on its site. To the delight of analysts, the notoriously close-mouthed (when it comes to actual sales stats) e-tail giant went further this morning.Continue reading...

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