2014 Brandcameo Product Placement Awards

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Apple City Planned for Cupertino

Posted by Mark J. Miller on August 17, 2011 04:03 PM

Apple purchased a 100-acre plot of land from Hewlett Packard last month for $300 million that’s only two miles away from the brand’s main base. So what do you think Steve Jobs is going to do with it?

Right! Build Apple City, a residential area for engineers and developers that will be joined to the main campus via underground tunnels and not allow any harmful emissions to go forth from the site, according to TreeHugger.com.

Spanish newspaper El Economista reports that famed architect Norman Foster has been hired to do the job, partially because of his similar work in Abu Dhabi on Masdar City, a development that will run entirely on solar and other renewable energy sources and serve as the home base for the International Renewable Energy Agency.Continue reading...

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Masdar City: The Shape of Things to Come?

Posted by Shirley Brady on April 27, 2011 11:00 AM

Masdar City, near Abu Dhabi, means "The Source" in Arabic. It's also not, technically, a city.

Masdar is a "cleantech cluster," and a subsidiary of Abu Dhabi Future Energy Company — itself a division of the Mubadala Development Company, an Abu Dhabi government initiative "that seeks to be a catalyst for the economic diversification of the Emirate."Continue reading...

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