Minding the Store: Apple Watch is Upgrading the Brand's Retail Experience

Posted by Mark J. Miller on February 24, 2015 07:07 PM

Fans of Apple have been anxiously awaiting the debut of Apple Watch since the wearable device was announced in September and quickly became one of TIME's best inventions of the year before it even launched.

Their dreams are finally about to become a reality in April, and the world's most valuable brand is getting ready for the expected onslaught of consumers—and the fulfillment of Steve Jobs's love affair with watches, dating back to Breitling's brushed steel influence on the brand's early design.

And if you thought Apple's retail locations already embody the ne plus ultra in cool minimalist design, just wait to see what's in store to showcase the more premium, luxury offering that Apple Watch will bring to its product lineup.Continue reading...

brand inspiration

Apple City Planned for Cupertino

Posted by Mark J. Miller on August 17, 2011 04:03 PM

Apple purchased a 100-acre plot of land from Hewlett Packard last month for $300 million that’s only two miles away from the brand’s main base. So what do you think Steve Jobs is going to do with it?

Right! Build Apple City, a residential area for engineers and developers that will be joined to the main campus via underground tunnels and not allow any harmful emissions to go forth from the site, according to

Spanish newspaper El Economista reports that famed architect Norman Foster has been hired to do the job, partially because of his similar work in Abu Dhabi on Masdar City, a development that will run entirely on solar and other renewable energy sources and serve as the home base for the International Renewable Energy Agency.Continue reading...

place branding

Masdar City: The Shape of Things to Come?

Posted by Shirley Brady on April 27, 2011 11:00 AM

Masdar City, near Abu Dhabi, means "The Source" in Arabic. It's also not, technically, a city.

Masdar is a "cleantech cluster," and a subsidiary of Abu Dhabi Future Energy Company — itself a division of the Mubadala Development Company, an Abu Dhabi government initiative "that seeks to be a catalyst for the economic diversification of the Emirate."Continue reading...

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