brand accolades

Financial Services Brands Come Into Their Own in Changing Canadian Market

Posted by Dale Buss on May 27, 2014 05:12 PM

Canada has been in the news a lot lately, mostly for being a hard nut to crack when it comes to retail. But according to Interbrand's just-released Best Canadian Brands report, other sectors such as financial services have come into their own in the northern marketplace. 

Among the top five brands, three are banks, with TD retaining its No. 1 positioning and the Royal Bank of Canada coming in at No. 2. Still, other list-makers among the top 25 brands, including lululemon and WestJet, have become increasingly savvy about finding ways to extend their value both in Canada and abroad. 

“We’re trying to create a bit of a call to action for brands in Canada,” Carolyn Ray, managing director of Interbrand Canada, told brandchannel. “We want brands to ‘step out of line’ and do things differently, take the opportunity to reassess whether they’re getting the most they can out of what they’re doing, and their investments in their brands.”

Scotiabank is one most-valuable brand that has needed no such prompting, Ray added. The financial-services giant grew its brand value by 94 percent since 2012, to C$7.7 billion in the latest Interbrand ranking, in part by “becoming increasingly customer-centric,” she said. “It’s become almost like an obsession” with the brand as Scotiabank “uses that lens to filter all their marketing decisions.”Continue reading...

brand news

Brands to Watch: Quiznos, Apple, Lady Gaga & more

Posted by Shirley Brady on July 11, 2011 06:00 PM

Brands to Watch

Apple goes after HTC and Android phones with ITC complaint, while iTunes may test 1080p movies.

Citi, Wells Fargo and Visa are adding Groupon-like in-network deals.

EA acquires social gaming firm Ohai.

Google acquires Punchd, a digital loyalty startup.

Lady Gaga plans to intern for royal hatmaker Philip Treacy.

Microsoft is phasing out Windows XP.

NCR buys Radiant Systems for $1.2 billion.

Nortel patent sale cleared for Apple/Microsoft/RIM consortium.

Quiznos hires financial advisers for restructuring.

brand news

In the News: Google, Toyota, Amazon and more

Posted by Dale Buss on April 5, 2011 09:00 AM

In the News

Google may be the target of a Us antitrust probe,  as brand's bid for Nortel’s patent assets coincides with Larry Page’s first day back as CEO.

Japan sets new radiation safety level for seafood after nuclear plant spews highly contaminated water into sea as Tepco shares plunge to record low. Also, Toyota reports misunderstanding over US impact and Honda targets rise in US sales but faces supply restrictions.

Amazon, Costco and Kohls are top brands for customer service in a new survey

BAT to develop “safer” nicotine products for long-term use. 

Boeing and Southwest deal with aftermath of fuselage tear.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements