Best Global Green Brands 2014

branded entertainment

Theater of the Status Update: Norton Stages a Facebook First

Posted by Sheila Shayon on December 1, 2011 12:32 PM

A 24-hour theater production has just wrapped — on Facebook, of all places. Stuff Theatre, a digital branded experience strictly for Facebook, was a first of its kind live, global event where performers took over Facebook for 24 hours straight. The curtain went up at 9 a.m. on Wednesday and wrapped 24 hours later.

The brand behind the stunt: Norton Securities, owned by Symantec, whose mission in life is to grab people's attention to what's happening online. Consider Stuff Theatre a mini-marathon of branded entertainment, a sponsored social campaign that can't be zapped (like TV commercials) and offers fresh original content in a space where consumers are likely to pay attention.Continue reading...

brandcameo

When it Comes to Product Placement, Captain America Has Friends With Benefits

Posted by Abe Sauer on July 22, 2011 06:00 PM

Our loyal readers (Hi Mom!) know all about Captain America's tie-ins with Dunkin' Donuts and Norton Anti-Virus. They've been riveted by the search for Captain America's leather jackets. They've ridden along on Captain America's Harley-Davidson deal.

Now, as Captain America: The First Avenger heads into its opening weekend — poised, it seems, to unseat the mighty Harry Potter juggernaut — we bring you more news of how Marvel has powered up brands for the Captain's Comic-Con timed big-screen debut ... and a little somethin' somethin' about who's been cozying up to Friends with Benefits on its first weekend date with moviegoers. Continue reading...

brandcameo

Captain America, Captain of American Industry at Comic-Con and Beyond

Posted by Abe Sauer on July 21, 2011 09:00 PM

Dunkin' Donuts is leaving no bear claw unturned in its quest to wring every last bit of promotion out of its partnership with Marvel's Captain America: The First Avenger, which opens Friday.

The commercial Dunkin' has been running to call attention to its line of Captain-inspired products is creative and fun. Then there is pressuring Captain America star Chris Evans into admitting that producers have told him just how that shield gets buttered.

But that's not all for Dunkin' Donuts' tie-ins, nor Captain America's. Bring on Comic-Con, Harley-Davidson and... Norton Anti-Virus?Continue reading...

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