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tech style

Norton, Samsung Predict Smart Garments Will Clothe Quantified Self Movement

Posted by Sheila Shayon on December 19, 2014 11:45 AM

Wearable tech is reframing the conversation about individuals’ control over their privacy and their health as the quantified self movement takes hold.

Security software company Norton, is betting on smart garments to stop identity theft. Partnering with San Francisco-based crowdfunding clothing design company Betabrand, they’re making jeans and a blazer with radio frequency identification (RFID)-blocking fabrics in the pockets. 

"Both articles of clothing promise to keep identify thieves from swiping identifying information from things like passports and contactless credit cards," The Verge reports. "The pants include two such protected pockets, one in front and one in the back where your wallet typically goes, while the blazer includes just one."

The items are set to go on sale in February as other RFID-blocked products like wallets, cell phone cases and pouches hit the emergent market.Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM


Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.


Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

branded entertainment

Theater of the Status Update: Norton Stages a Facebook First

Posted by Sheila Shayon on December 1, 2011 12:32 PM

A 24-hour theater production has just wrapped — on Facebook, of all places. Stuff Theatre, a digital branded experience strictly for Facebook, was a first of its kind live, global event where performers took over Facebook for 24 hours straight. The curtain went up at 9 a.m. on Wednesday and wrapped 24 hours later.

The brand behind the stunt: Norton Securities, owned by Symantec, whose mission in life is to grab people's attention to what's happening online. Consider Stuff Theatre a mini-marathon of branded entertainment, a sponsored social campaign that can't be zapped (like TV commercials) and offers fresh original content in a space where consumers are likely to pay attention.Continue reading...


When it Comes to Product Placement, Captain America Has Friends With Benefits

Posted by Abe Sauer on July 22, 2011 06:00 PM

Our loyal readers (Hi Mom!) know all about Captain America's tie-ins with Dunkin' Donuts and Norton Anti-Virus. They've been riveted by the search for Captain America's leather jackets. They've ridden along on Captain America's Harley-Davidson deal.

Now, as Captain America: The First Avenger heads into its opening weekend — poised, it seems, to unseat the mighty Harry Potter juggernaut — we bring you more news of how Marvel has powered up brands for the Captain's Comic-Con timed big-screen debut ... and a little somethin' somethin' about who's been cozying up to Friends with Benefits on its first weekend date with moviegoers. Continue reading...


Captain America, Captain of American Industry at Comic-Con and Beyond

Posted by Abe Sauer on July 21, 2011 09:00 PM

Dunkin' Donuts is leaving no bear claw unturned in its quest to wring every last bit of promotion out of its partnership with Marvel's Captain America: The First Avenger, which opens Friday.

The commercial Dunkin' has been running to call attention to its line of Captain-inspired products is creative and fun. Then there is pressuring Captain America star Chris Evans into admitting that producers have told him just how that shield gets buttered.

But that's not all for Dunkin' Donuts' tie-ins, nor Captain America's. Bring on Comic-Con, Harley-Davidson and... Norton Anti-Virus?Continue reading...

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